{"id":45561,"date":"2021-04-19T10:07:39","date_gmt":"2021-04-19T03:07:39","guid":{"rendered":"https:\/\/act.com\/why-you-should-segment-your-email-marketing-list\/"},"modified":"2023-03-21T10:49:56","modified_gmt":"2023-03-21T17:49:56","slug":"why-you-should-segment-your-email-marketing-list","status":"publish","type":"post","link":"https:\/\/products.act.com\/en-gb\/why-you-should-segment-your-email-marketing-list\/","title":{"rendered":"Why You Should Segment Your Email Marketing List"},"content":{"rendered":"\r\n
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Do you have one big email marketing list, and every recipient receives the same content at the same time? Or is your list divided into groups by age, location, profession\/position or other demographics so you can provide targeted communications based on a market analysis? While these traditional methods of just sending out what you want your prospects to hear may be sufficient for other marketing channels, they don\u2019t take into account one major element of successful email marketing: your recipient\u2019s preferences.\u00a0<\/p>\r\n\r\n\r\n\r\n

Permission based email marketing is about catering to your subscribers and providing value based on interests and preferences that they define, so they only receive emails from you that they actually want. By allowing your subscribers to choose specific interests and frequencies, you\u2019re able to provide more effective, relevant marketing that meets your recipient\u2019s expectations. This practice of categorising the subscribers in your email marketing list into groups based on their preferences is called segmentation. This results in increased engagement, reduced unsubscribe rate, and can help you avoid spam complaints, all of which improve overall email deliverability and inbox placement.<\/p>\r\n\r\n\r\n\r\n

You can segment your list using a multitude of defining factors such as:<\/p>\r\n\r\n\r\n\r\n