{"id":45548,"date":"2021-04-12T12:43:39","date_gmt":"2021-04-12T05:43:39","guid":{"rendered":"https:\/\/act.com\/the-ultimate-content-calendar-for-2021-and-how-to-use-it\/"},"modified":"2023-03-21T10:49:59","modified_gmt":"2023-03-21T17:49:59","slug":"the-ultimate-content-calendar-for-2021-and-how-to-use-it","status":"publish","type":"post","link":"https:\/\/products.act.com\/en-gb\/the-ultimate-content-calendar-for-2021-and-how-to-use-it\/","title":{"rendered":"The Ultimate Content Calendar and How to Use It"},"content":{"rendered":"\r\n
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If you want to take your content marketing strategy to the next level in 2021, you\u2019ll need a plan.<\/p>\r\n\r\n\r\n\r\n

A key part of any content marketing plan is a content calendar. This tool helps your business manage all its\u00a0content marketing<\/a>\u00a0efforts.<\/p>\r\n\r\n\r\n\r\n

Using a content calendar doesn\u2019t have to be complicated. You just need it to contain the information necessary to put your strategy into action.<\/p>\r\n\r\n\r\n\r\n

To help, we have produced a completely free\u00a0content calendar template<\/strong>\u00a0that you can use to organise your content marketing throughout 2021. You can download it\u00a0here<\/a>.<\/p>\r\n\r\n\r\n\r\n

In this article, we\u2019ll look at what a content calendar is, as well as how you can use our free template.<\/p>\r\n\r\n\r\n\r\n

First Up, What Is a Content Calendar?<\/h2>\r\n\r\n\r\n\r\n

A content calendar (or editorial calendar) is the place where you plan and organise your business\u2019s content marketing strategy.<\/p>\r\n\r\n\r\n\r\n

It contains all the basic details about each piece of content you will create, including how the content fits into your content marketing plan, and practical information like deadlines and who will write, edit, and publish the content.<\/p>\r\n\r\n\r\n\r\n

This helps your content marketing effort in several ways:<\/p>\r\n\r\n\r\n\r\n