{"id":45542,"date":"2021-03-29T17:52:22","date_gmt":"2021-03-29T10:52:22","guid":{"rendered":"https:\/\/act.com\/5-ways-marketing-automation-can-help-your-business-boost-revenues-and-grow\/"},"modified":"2023-03-21T10:50:03","modified_gmt":"2023-03-21T17:50:03","slug":"5-ways-marketing-automation-can-help-your-business-boost-revenues-and-grow","status":"publish","type":"post","link":"https:\/\/products.act.com\/en-gb\/5-ways-marketing-automation-can-help-your-business-boost-revenues-and-grow\/","title":{"rendered":"5 Ways Marketing Automation Can Help Your Business Boost Revenues and Grow"},"content":{"rendered":"\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1777\" src=\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2018\/07\/download-10-1024x768.png\" alt=\"\" width=\"617\" height=\"463\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>Imagine this scenario:\u00a0 you want to purchase new tablets for your sales team, so you enter the necessary search terms into Google.\u00a0One search result takes you to a website with helpful content. You provide your contact information to get the content.\u00a0You wait for the company to contact you, but they don&#8217;t.<\/p>\r\n\r\n\r\n\r\n<p>Now, imagine this revised scenario.\u00a0You choose a different search result, different content and a different business.\u00a0Minutes after you provide your email address, you get a personalized email.\u00a0They thank you for reading their blog, which they hope helped you. They tell you a little about their business, offer some additional content and promise to answer whatever questions you have.<\/p>\r\n\r\n\r\n\r\n<p>Of these 2 businesses,\u00a0<em>which one made a positive first impression<\/em>, and which one left you cold?\u00a0Which is likely to be your choice for your new tablets? Odds are, you&#8217;ll choose the one that was responsive, that took you seriously enough to welcome you and help.\u00a0<em>That&#8217;s the power of marketing automation.<\/em><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">What Is Marketing Automation?<\/h2>\r\n\r\n\r\n\r\n<p>At its heart, marketing automation uses software to perform many of the tasks normally done by humans\u2014everything from email marketing to lead nurturing to customer relationship management (CRM).\u00a0When effectively leveraged, marketing automation makes businesses more responsive to customers and prospective customers, providing them the support and guidance that builds trust over time.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Is Marketing Automation a Smart Investment?<\/h2>\r\n\r\n\r\n\r\n<p>When effectively executed, marketing automation can help businesses of any size (including small businesses) achieve their key marketing goals and enhance profitability\u2014and that makes it a sound investment.\u00a0Consider for example\u00a0<a href=\"https:\/\/blog.adobe.com\/en\/topics\/cmo-by-adobe#gs.F96hltI\" target=\"_blank\" rel=\"noreferrer noopener\">these metrics from CMO<\/a>:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>More than 90% of the world&#8217;s top marketers agree that marketing automation is &#8220;very important&#8221; to their success<\/li>\r\n<li>Almost 80% of chief marketing officers say their principal reason for implementing marketing automation is &#8220;to grow revenue&#8221;<\/li>\r\n<li>On average, marketing automation boosts sales productivity by 14.5%<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">How Can Marketing Automation Help My Business?<\/h2>\r\n\r\n\r\n\r\n<p>Every business is different, of course, but the lion&#8217;s share enjoy similar benefits, including the following 5:<\/p>\r\n\r\n\r\n\r\n<ol>\r\n<li><strong>It will make your sales and marketing teams more productive<\/strong>:\u00a0 when your salespeople and marketers no longer need to manage routine tasks, they&#8217;re free to focus on issues more central to your company, success, like long-term strategic planning.\u00a0Said differently, marketing automation lets your people do what you hired them to do\u2014achieve your key goals and move your business forward.<\/li>\r\n<li><strong>It will enhance your lead nurturing efforts<\/strong>:\u00a0 turning leads into buying customers is all about responsiveness.\u00a0That just makes sense\u2014consumers warm up to businesses that respond to their actions and answer their questions quickly and efficiently.\u00a0According to a recent study from\u00a0<a href=\"https:\/\/www.business2community.com\/sales-management\/3-response-time-studies-lead-generation-wasted-sales-leads-01580290\" target=\"_blank\" rel=\"noreferrer noopener\">Harvard Business Review<\/a>, for example, companies that respond to new leads within the first hour are 7X more likely to qualify that lead.\u00a0Marketing automation ensures this swift response, and that means increased sales for your business.<\/li>\r\n<li><strong>It will boost your revenues<\/strong>:\u00a0 as noted above, increasing revenues is the number 1 reason about 80% of marketers use it.\u00a0It&#8217;s also the reason B2B marketers who implement marketing automation software see on average a 20% increase in new sales opportunities.<\/li>\r\n<li><strong>It will help you retain existing customers:\u00a0\u00a0<\/strong>it costs you a lot less to retain a current customer than to acquire a new one. Marketing automation tools (like CRM) will give you the data you need to more effectively address your current customers&#8217; concerns.\u00a0Those same tools will organize that data and make it easy for your customer service people to access and use it, increasing the quality of the service they provide and enhancing loyalty and trust.<\/li>\r\n<li><strong>It will help you improve your marketing strategy<\/strong>:\u00a0 in addition to making your business more responsive to your customers and leads, marketing automation tools will help you measure the effectiveness of your marketing campaigns.\u00a0Armed with the knowledge of which marketing strategies are working\u2014and which are underperforming\u2014your marketing team will be able to continually improve them, and that will drive even more sales.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>According to a recent\u00a0<a href=\"https:\/\/blog.marketo.com\/2012\/10\/the-roi-of-marketing-automation.html\" target=\"_blank\" rel=\"noreferrer noopener\">study<\/a>, almost 50% of companies that invest in marketing automation realize a return on that investment within the first 2 to 6 months, and 76% experience that ROI within the first 7 to 12 months.\u00a0At the same time, however, the decision to invest in marketing automation tools (like CRM software) is one you should make only after carefully weighing its benefits for your business, ideally after consulting with an industry leader who can guide you to the best solution for your business.<\/p>\r\n\r\n\r\n\r\n<p><strong>To learn more about how the Act! platform will help your business drive sales, increase profitability and grow,\u00a0start your\u00a0<a href=\"https:\/\/my.act.com\/en-gb\/trial?_ga&amp;_ga=2.78569812.1504590684.1663882356-1096321993.1662042748&amp;_gac=1.255653242.1662148703.Cj0KCQjw08aYBhDlARIsAA_gb0eq-DYqpwL_Mdm4UkWMxEFmjeRqpamhZKkrnFxeWspwyb1CeEDEqzcaAgOFEALw_wcB\" target=\"_blank\" rel=\"noreferrer noopener\">free CRM trial<\/a> today!<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Or check out this <a href=\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/Marketing-Automation-Ebook.png\" target=\"_blank\" rel=\"noreferrer noopener\">guide<\/a> to read more about the importance of marketing automation.\u00a0<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/Marketing-Automation-Ebook.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-2194\" src=\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2020\/10\/Marketing-Automation-Ebook-Banner-1024x241.png\" alt=\"\" width=\"1024\" height=\"241\" \/><\/a><\/figure>\r\n","protected":false},"excerpt":{"rendered":"<p>Imagine this scenario:\u00a0 you want to purchase new tablets for your sales team, so you enter the necessary search terms into Google.\u00a0One search result takes you to a website with helpful content. You provide your contact information to get the content.\u00a0You wait for the company to contact you, but they don&#8217;t. Now, imagine this revised [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":7636,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[185,183],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Automation Boosts Revenues and Grows Businesses<\/title>\n<meta name=\"description\" content=\"Wondering if marketing automation is a smart investment? Here are five ways that can help you boost your revenue and grow.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways Marketing Automation Can Help Your Business Boost Revenues and Grow\" \/>\n<meta property=\"og:description\" content=\"Wondering if marketing automation is a smart investment? 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