{"id":45534,"date":"2021-03-07T01:00:22","date_gmt":"2021-03-06T18:00:22","guid":{"rendered":"https:\/\/act.com\/international-womens-day-2021-supporting-women-owned-businesses-through-the-pandemic\/"},"modified":"2023-03-21T10:50:07","modified_gmt":"2023-03-21T17:50:07","slug":"international-womens-day-2021-supporting-women-owned-businesses-through-the-pandemic","status":"publish","type":"post","link":"https:\/\/products.act.com\/en-gb\/international-womens-day-2021-supporting-women-owned-businesses-through-the-pandemic\/","title":{"rendered":"International Women\u2019s Day 2021: Supporting women-owned businesses through the pandemic"},"content":{"rendered":"\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-4527\" src=\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/03\/2021-03_WomensDay_1024x256-lead.png\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.internationalwomensday.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">International Women\u2019s Day<\/a> was first launched in the early 20th century when women collectively organised against inequality by agitating for better working conditions and voting rights. Since that historic moment more than a century ago, International Women\u2019s Day has evolved to celebrate the social, economic, cultural, and political achievements of women around the world.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Today, thanks to a tremendous global movement to help women\u2019s careers thrive, the international workplace looks much different than it did a century ago. More than ever before, female entrepreneurs are building successful small companies and microbusinesses in every corner of the world.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Consider some of these <a href=\"https:\/\/whattobecome.com\/blog\/women-entrepreneurs-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">recent statistics<\/a>:\u00a0<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Women now own nearly 40% of small businesses around the world.\u00a0<\/li>\r\n<li>Women run more than 46% of private businesses in Ghana.<\/li>\r\n<li>Uganda and Vietnam have over 30% of women-owned companies.\u00a0<\/li>\r\n<li>32% of UK businesses are currently owned by women. This is a remarkable shift from four years ago when just 17% of founders were female.\u00a0<\/li>\r\n<li>One in three UK entrepreneurs is female.\u00a0<\/li>\r\n<li>The average rate of growth of businesses owned by women of color has grown 163% in the last 45 years.\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-4532\" src=\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/03\/2021-03_WomensDay_640x386-microbusines-2.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Microbusinesses give women more control over working conditions<\/h2>\r\n\r\n\r\n\r\n<p>The \u201cmicro\u201d in microbusiness can be deceptive. Although a microbusiness typically has fewer than 10 employees, this business model has empowered women of all backgrounds by helping them meet needs in their communities and even reach customers around the world. As a result, the microbusiness model has helped to lift many women and their families out of poverty while also giving them more control over when, where, and how they work.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>While microbusinesses and entrepreneurs face many of the same challenges as larger companies, they have to solve them on a much smaller budget and with fewer staff to help. In many cases, all of the marketing, sales, finance, and other responsibilities needed to run a small business fall on the business owner who wears a multitude of hats. So, while smaller businesses can be faster to set up without costly overhead like office space, sustaining these businesses over the long term is no easy task.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-4543\" src=\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/03\/2021-03_WomensDay_640x386-microbusiness-1-1.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Technology is key to fostering successful, women-owned businesses<\/h2>\r\n\r\n\r\n\r\n<p>According to a study in the <a href=\"https:\/\/hbr.org\/2016\/05\/access-to-digital-technology-accelerates-global-gender-equality\" target=\"_blank\" rel=\"noreferrer noopener\">Harvard Business Review<\/a>, access to technology has been a major factor in closing the global gender gap. The number of women around the world who now have access to mobile phones, tablets, laptops, cloud apps, and web-based <a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/which-tools-can-help-you-sell-your-goods-and-services\/\">marketing and eCommerce platforms<\/a> has risen exponentially \u2014 even in the most remote areas. In fact, <a href=\"https:\/\/www.unwomen.org\/en\/how-we-work\/innovation-and-technology\" target=\"_blank\" rel=\"noreferrer noopener\">UN Women<\/a>, a United Nations entity dedicated to gender equality and the empowerment of women and girls, has identified innovation and technology as one of the key ways to continually break down gender barriers and reach those who are most likely to be left behind.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>To support this mission, UN Women prioritised technology innovation as one of the \u201cdrivers of change\u201d in its draft Strategic Plan for 2018 \u2013 2021. What\u2019s more, international organisations like <a href=\"https:\/\/en.unesco.org\/news\/unesco-and-bmz-empower-rural-girls-and-women-through-digital-skills-training\" target=\"_blank\" rel=\"noreferrer noopener\">UNESCO<\/a> have also launched programs designed to bring digital skills to rural women and girls in an effort to support entrepreneurship and long-term economic stability in these regions.\u00a0<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-4547\" src=\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/03\/2021-03_WomensDay_640x386-covidimpact-2.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">The impact of COVID on women-owned businesses<\/h2>\r\n\r\n\r\n\r\n<p>While mobile and web-based technologies have been a lifeline for many microbusinesses during the pandemic, COVID measures have also forced many women entrepreneurs to leave the workplace and close their businesses. <a href=\"https:\/\/www.globenewswire.com\/news-release\/2020\/12\/02\/2138154\/0\/en\/Women-Owned-Businesses-Taking-Twice-As-Long-To-Recover-From-COVID-19.html\" target=\"_blank\" rel=\"noreferrer noopener\">One study<\/a> in Canada found that women and women-owned businesses are taking nearly twice as long to recover compared to businesses owned by men. This is at least partly due to the fact that women business owners, who already face challenges such as lack of access to capital and more family responsibilities, have had less time to devote to their careers and businesses during the pandemic.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Strategies for helping women-owned businesses stay afloat during (and after) the pandemic<\/h2>\r\n\r\n\r\n\r\n<p>While technology has been key to helping millions of women launch and manage small businesses, it\u2019s only one part of the solution for maintaining those businesses in the pandemic era. The <a href=\"https:\/\/www.weforum.org\/agenda\/2020\/10\/investing-women-small-micro-business-owners-smbs-economy-recovery-great-reset-gender-gap\/\" target=\"_blank\" rel=\"noreferrer noopener\">World Economic Forum<\/a> has concluded that building a more equitable global economy requires at least three things: capital, digital payments, and innovative public-private partnerships. Together, these assets will help close the gender gap in credit access, enable women to securely receive payments and government subsidies through mobile technology, and provide access to innovative programs that help women better understand savings, finance, insurance, and other banking services that support their economic well-being.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-4555\" src=\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/03\/2021-03_WomensDay_1024x256-CovidStrategies.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>Notably, the theme for this year\u2019s International Women\u2019s Day is \u201cChoose to Challenge.\u201d What better way to challenge ourselves than by working together to ensure that the global economic recovery prioritises those who\u2019ve been most impacted by COVID?\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Learn more about how International Women\u2019s Day is inspiring women. Visit the <a href=\"https:\/\/www.internationalwomensday.com\/Events\" target=\"_blank\" rel=\"noreferrer noopener\">International Women\u2019s Day<\/a> website to learn how you can support women and raise awareness via social media using #choosetochallenge.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>International Women\u2019s Day was first launched in the early 20th century when women collectively organised against inequality by agitating for better working conditions and voting rights. Since that historic moment more than a century ago, International Women\u2019s Day has evolved to celebrate the social, economic, cultural, and political achievements of women around the world.\u00a0 Today, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":45535,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[183],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Supporting Women-Owned Businesses Throughout the Pandemic<\/title>\n<meta name=\"description\" content=\"More than ever before, female entrepreneurs are building successful small companies and micro-businesses all around the world.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"International Women\u2019s Day 2021: Supporting women-owned businesses through the pandemic\" \/>\n<meta property=\"og:description\" content=\"More than ever before, female entrepreneurs are building successful small companies and micro-businesses all around the world.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/products.act.com\/en-gb\/international-womens-day-2021-supporting-women-owned-businesses-through-the-pandemic\/\" \/>\n<meta property=\"og:site_name\" content=\"Act!\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-06T18:00:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-21T17:50:07+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/products.act.com\/wp-content\/uploads\/2022\/01\/2021-03_WomensDay_640x386-microbusines-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"386\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Act! 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