{"id":45521,"date":"2020-11-18T05:00:22","date_gmt":"2020-11-17T22:00:22","guid":{"rendered":"https:\/\/act.com\/how-to-promote-your-business-on-social-media\/"},"modified":"2023-03-21T10:50:13","modified_gmt":"2023-03-21T17:50:13","slug":"how-to-promote-your-business-on-social-media","status":"publish","type":"post","link":"https:\/\/products.act.com\/en-gb\/how-to-promote-your-business-on-social-media\/","title":{"rendered":"How to promote your business on social media"},"content":{"rendered":"\r\n<p>Our <a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/pros-and-cons-of-starting-a-facebook-page\/\">last post<\/a> discussed how to create a Facebook page; now we\u2019ll cover how to actually promote your business on <a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/social-media-marketing-strategy\/\">social media<\/a>.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Once your social media accounts on Facebook, Instagram, Twitter, and others have been created, how do you make the most of them?\u00a0<\/p>\r\n\r\n\r\n\r\n<p>First, make sure you\u2019ve taken care of the basics. This includes filling out <em>all <\/em>of the \u201cAbout\u201d section on your pages. Providing basic info such as a physical address, phone number, email, website URL, and other social media handles is the easiest thing you can do to help customers contact you. It\u2019s surprising how often businesses overlook this simple yet crucial step.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Also, remember to include your social accounts in your email signature and newsletters. You can also try adding discount codes to your social media posts or experiment with contests and giveaways. If you don\u2019t already have branded hashtags for your business, be sure to create those (which are also useful for linking to your other social media accounts and bios). This is a great way to ensure your posts and promotions show up regularly in your customers\u2019 social media feeds.<\/p>\r\n\r\n\r\n\r\n<p>Are you looking for more insight about running an eCommerce site? Stay tuned for our next post to learn how to sell your goods and services online.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Our last post discussed how to create a Facebook page; now we\u2019ll cover how to actually promote your business on social media.\u00a0 Once your social media accounts on Facebook, Instagram, Twitter, and others have been created, how do you make the most of them?\u00a0 First, make sure you\u2019ve taken care of the basics. This includes [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":45305,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[185,183],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Promoting Your Business On Social Media<\/title>\n<meta name=\"description\" content=\"Once your social media accounts have been created, how do you make the most of them? Read this article to do all you can for your business.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to promote your business on social media\" \/>\n<meta property=\"og:description\" content=\"Once your social media accounts have been created, how do you make the most of them? 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