{"id":45483,"date":"2020-10-14T20:34:52","date_gmt":"2020-10-14T13:34:52","guid":{"rendered":"https:\/\/act.com\/social-media-marketing-strategy\/"},"modified":"2023-03-21T10:50:33","modified_gmt":"2023-03-21T17:50:33","slug":"social-media-marketing-strategy","status":"publish","type":"post","link":"https:\/\/products.act.com\/en-gb\/social-media-marketing-strategy\/","title":{"rendered":"How to Build a Social Media Marketing Strategy That Actually Works"},"content":{"rendered":"\r\n
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Social media could be a goldmine for your business, but you first need to know how to tap into that potential. Some people and businesses might make social media look easy, but they\u2019re not just posting whatever comes to mind, even if it might look that way.<\/p>\r\n

Succeeding on\u00a0social media<\/a>\u00a0for your business takes strategy and planning. You have to know which platforms work best for your brand and what kind of content your audience will interact with, and this takes some research.<\/p>\r\n

If you\u2019re ready to break into social media for your brand or are just looking for some tips to help you up your social media game, then read on for our social media marketing tips on building a strategy that actually works.<\/p>\r\n

Creating your social media marketing strategy<\/h2>\r\n

A social media marketing strategy is essential for guiding all your activity on social media. It covers your goals on social media and what you\u2019re going to do to achieve them. Following a strategy will ensure that every decision you make for your social media activity is done with your specific goals in mind.<\/p>\r\n

Here are our top 3 tips for creating an effective social media marketing strategy\u2026<\/p>\r\n

1. Know what you want to achieve from social media<\/h4>\r\n

Why are you taking the step into social media marketing? Do you want to get more leads, increase brand awareness, and drive more traffic to your website? Knowing what you want to achieve can affect where you post and what you post. Set two or three specific goals for your brand on social media so that you know what you\u2019re working towards.<\/p>\r\n

2. Understand your target audience<\/h4>\r\n

Deciding which social media platforms to be active on depends largely on the audience you\u2019re targeting. If you created a business plan when starting out, you should already have a good understanding of who your ideal customer is. Do some research into them \u2013 which platforms do they use and what kind of content do they engage with?<\/p>\r\n

For example, if you sell to businesses, then LinkedIn will probably be your best option. While Snapchat is a great choice for businesses targeting a younger audience.<\/p>\r\n

3. Check out the competition<\/h4>\r\n

For more ideas on what content you should post, take a look at the social media profiles of your competitors.<\/p>\r\n

Consider what they\u2019re posting and how much engagement it\u2019s receiving. This could give you some ideas on what to do and what not to do, which you can lay out in your social media strategy.<\/p>\r\n

*Bonus tip*\u00a0– If you already use social media but don\u2019t have a strategy for it (or if you want to update your current strategy), then start by evaluating where you are now. How many followers you have, how much engagement you get, etc. Knowing where you\u2019re at and where you want to be will help you work out the best way to get from point A to point B.<\/p>\r\n

How to implement your strategy successfully<\/h2>\r\n

Your social media marketing strategy should give you a general overview of what you want to do and how you\u2019re going to do it. To put this into practice, it helps to go into a little more detail. This is where a social media marketing plan comes in.<\/p>\r\n

This document will be similar to your strategy, except it should be more specific about the actual actions you\u2019ll take, including:<\/p>\r\n