{"id":45478,"date":"2020-10-14T20:35:52","date_gmt":"2020-10-14T13:35:52","guid":{"rendered":"https:\/\/act.com\/video-content-marketing\/"},"modified":"2023-03-21T10:50:15","modified_gmt":"2023-03-21T17:50:15","slug":"video-content-marketing","status":"publish","type":"post","link":"https:\/\/products.act.com\/en-gb\/video-content-marketing\/","title":{"rendered":"Six Reasons Why Video Content Marketing is More Important Than Ever"},"content":{"rendered":"\r\n
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It\u2019s well known that\u00a0content marketing<\/a>\u00a0is an effective way to build your brand and reach your target audience.<\/p>\r\n

One form of content marketing that is growing in significance is video marketing. In fact, according to a report by\u00a0Demand Metric<\/a>, 83 percent of marketers say that video is more important than ever.<\/p>\r\n

This is reflected by\u00a0WYZOwl<\/a>\u00a0statistics which show 87 percent of businesses use video as a marketing tool. In this article, we\u2019ll take a look at what video content marketing is, as well as give you some great video content marketing ideas.<\/p>\r\n

What is Video Content Marketing?<\/h2>\r\n

Video content marketing is when brands produce video content to raise their profile online. Video is usually published on either YouTube or a social network, although it can also come in the form of webinars, courses, live videos, or self-hosted videos.<\/p>\r\n

When done well, video can be a powerful way for a brand to spread its message in a way that is easily accessible to a large audience. It works with both B2C and\u00a0B2B content strategies<\/a>.<\/p>\r\n

The great thing about video content marketing is that it is becoming easier and easier to do effectively. The number of options marketers have means there really is something for every business, even those without traditional video recording or editing skills.<\/p>\r\n

Here are five reasons why video content marketing is more important than ever.<\/p>\r\n

Videos are a Great Way to Explain Your Product<\/h2>\r\n

Video content is a useful tool when it comes to helping potential buyers learn about a product. In fact, according to WYZOwl, 94 per cent of marketers say using video content has helped increase user understanding of a product or service.<\/p>\r\n

Customers will only buy your product when they understand what it does and how it will help them. It is unsurprising that video content is such a good tool for this as the visual element helps businesses clearly explain how things work.<\/p>\r\n

Check out this video by\u00a0Dropbox which is a great example of how video content can be used to effectively explain what a product is all about.<\/p>\r\n

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Videos Have a Good Return on Investment<\/h2>\r\n

The return on investment you get from your video will depend on several things including how well you have organised your content strategy and the quality of your videos. Nonetheless, 83 percent of WYZOwl survey respondents say video gives them a good return on investment.<\/p>\r\n

You may think of video as being expensive and time-consuming to produce. But there is plenty of technology out there that makes it possible to create good video fast and without a large budget.<\/p>\r\n

Not only do most of us have high-quality video recorders in our pockets in the form of smartphones, but software solutions like\u00a0VideoScribe<\/a>\u00a0and\u00a0Doodly<\/a>\u00a0make it easy to create engaging explainer videos at a low cost. Spending less when you produce your videos means it\u2019s easier to get a positive ROI.<\/p>\r\n

You Can Use Video in a Variety of Ways<\/h2>\r\n

Marketers have plenty of options when it comes to how they use video content. This means it\u2019s easy to find a method that fits in with your company\u2019s marketing goals. While YouTube is the obvious place to start when creating videos, here are some of the other options you could use:<\/p>\r\n