{"id":45470,"date":"2020-10-14T20:34:52","date_gmt":"2020-10-14T13:34:52","guid":{"rendered":"https:\/\/act.com\/high-converting-landing-pages\/"},"modified":"2023-03-21T10:50:29","modified_gmt":"2023-03-21T17:50:29","slug":"how-to-create-high-converting-landing-pages","status":"publish","type":"post","link":"https:\/\/products.act.com\/en-gb\/how-to-create-high-converting-landing-pages\/","title":{"rendered":"How to create high converting landing pages"},"content":{"rendered":"\r\n
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When we think of digital marketing, we tend to focus on all the ways to increase awareness and drive traffic to our websites. Of course, activities such as <\/span>search engine<\/span> marketing (SEM), banner ads, <\/span>social media<\/span> advertising, and <\/span>email marketing<\/span> are essential to any marketing strategy.\u00a0<\/span><\/p>\r\n

But that\u2019s just the beginning.<\/span><\/p>\r\n

While it\u2019s important to rack up likes and shares and improve click-through rates, what do you do with all that traffic once it gets to your site?\u00a0<\/span><\/p>\r\n

That\u2019s where landing pages come in. In this blog post, we\u2019ll explain what they are and why they are so critical to converting web traffic into real customers.<\/span><\/p>\r\n

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Why are landing pages so important?<\/b><\/h2>\r\n

Landing pages<\/span> aren\u2019t just a place for readers to \u2018land\u2019 after clicking on your ad or email link. They are crucial to helping you to achieve a certain goal through a voluntary opt-in process. Maybe you want the reader to sign up for your newsletter, take advantage of a discount on pricing, or attend an event.\u00a0<\/span><\/p>\r\n

Whatever your goal, you should strive to attain high conversion rates with every landing page you create. In other words, the reader should want to take the action presented to them, such as entering their contact information, submitting testimonials, or making a purchase.<\/span><\/p>\r\n

How do landing pages help your marketing strategy?<\/b><\/h2>\r\n

Successful landing pages do more than just increase conversion rates. Here are some other key benefits:<\/span><\/p>\r\n

Boost your SEO ranking<\/b><\/h3>\r\n

With a little research, you can design an effective landing page that targets a specific set of search engine optimisation (SEO) keywords. You can also use paid searches to boost your ranking using Google Ads and other methods.\u00a0<\/span><\/p>\r\n

The goal is to move your web page up in ranking so it appears higher in the <\/span>search engine results page (SERP)<\/span><\/a>. This ultimately drives more potential customers to your website.<\/span><\/p>\r\n

Create custom lead capture pages<\/b><\/h3>\r\n

Whenever you have something to promote, such as a new product, sale, or job openings, you can create a landing page that exclusively focuses on that single promotion (instead of sending visitors to a generic homepage).\u00a0<\/span><\/p>\r\n

Here\u2019s how that helps you:<\/span><\/p>\r\n