{"id":39970,"date":"2021-12-07T08:12:31","date_gmt":"2021-12-07T08:12:31","guid":{"rendered":"https:\/\/act.com\/?page_id=39970"},"modified":"2023-01-05T09:48:07","modified_gmt":"2023-01-05T16:48:07","slug":"email-marketing-automation","status":"publish","type":"page","link":"https:\/\/products.act.com\/en-gb\/email-marketing-automation\/","title":{"rendered":"Email marketing automation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"39970\" class=\"elementor elementor-39970\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e67c27b topSctGlb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e67c27b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62dbb7a3\" data-id=\"62dbb7a3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddb3a5c elementor-widget elementor-widget-heading\" data-id=\"ddb3a5c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Email Marketing Automation<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c66d0b elementor-widget elementor-widget-text-editor\" data-id=\"8c66d0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Want to see marketing automation in action?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12cad73 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"12cad73\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/en-gb\/trial\/act\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it free<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d58f5e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d58f5e7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-206116c\" data-id=\"206116c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-513a4c44 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"513a4c44\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3f2b9d56\" data-id=\"3f2b9d56\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d878a52 elementor-widget elementor-widget-text-editor\" data-id=\"1d878a52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"sfContentBlock\"><p><strong>Email marketing has always been one of the most important marketing channels for businesses<\/strong>, but in the past few years, it has evolved into something far more sophisticated. Among the many different ways to automate your\u00a0<a href=\"https:\/\/www.act.com\/en-gb\/what-is-marketing-automation\/\">marketing efforts<\/a>, it\u2019s certainly one with the most tangible benefits. Sure, newsletters and email blasts can still be considered a way to keep customers informed, but if you are not maximising your efficiency by using email automation, then you are missing out.<\/p><p>When you set up an automated email workflow to be triggered by users\u2019 actions, you open the doors to a new level of personalisation. Users will receive emails on time and containing content that\u2019s super-relevant to them \u2013 always. This eventually leads to greater open rates, enhanced conversion, and more revenue.<\/p><p>But before we delve more into the myriad of advantages email automation can offer, let\u2019s take a closer look at what it actually is.<\/p><h4><strong>What is Email Marketing Automation?<\/strong><\/h4><p><strong>Email marketing automation is the technology that lets you design an email campaign which automatically, and periodically, sends personalised messages to customers<\/strong>. Every customer\u2019s actions are tracked, and as soon as they meet a pre-defined trigger, they are dispatched an email which targets their specific interests.<\/p><p>For instance, let\u2019s say you want to send a welcome email to everyone who registers via your landing page. Instead of manually sending emails to every person, you can just set up an email automation workflow which dispatches a welcome email as soon as someone hits \u201csign up\u201d.<\/p><p>Or, let\u2019s say you want to automatically send a follow-up email to anyone who abandons a cart at your store. All you have to do is create an abandoned-cart-workflow once, and your email automation tool will always send a personalised email to anyone who triggers it. Cool, isn\u2019t it? More than that, it\u2019s incredibly efficient and productive.<\/p><h4><strong>Benefits of Email Marketing Automation:<\/strong><\/h4><h4><strong>1. Lead nurturing<\/strong><\/h4><p>Building any good relationship takes time and effort. You can\u2019t divulge all that makes you great on the first date, and you can\u2019t expect to click instantly with every person you meet. The key is to take it slow. Email automation helps you do that while building customer relationships. You can nurture customers by sending them triggered emails, based on their levels of engagement, or site visits etc. at different stages of the buying cycle. Your sales team will never again contact a lead at a \u201cbad time\u201d.<\/p><h4><strong>2. Always be relevant<\/strong><\/h4><p>Email automation tools track all of a user\u2019s interactions with the company. It also knows where a lead is from, what designation they have, and what age group they fall in. It uses all this information to always formulate emails that are relevant to the recipient. For example, you can easily set up an email campaign to send reminders to everyone from New York, who have registered to attend your seminar.<\/p><h4><strong>3. Enhance efficiency<\/strong><\/h4><p>Sending email campaigns and keeping track of a lead\u2019s interests manually can be tiring and inefficient. By automating and streamlining repetitive tasks via carefully defined triggers and workflows, you are able to enhance your efficiency and focus on other, more pressing customer matters.<\/p><h4><strong>4. A happy sales team<\/strong><\/h4><p>Sales agents hate nothing more than cold leads. Thanks to email automation, they can approach people who are actually interested in making a purchase, and strike while the iron\u2019s blazing hot.<\/p><h4><strong>5. Insightful metrics<\/strong><\/h4><p>Email automation yields insightful metrics you can rely on. From open rates to\u00a0<a href=\"https:\/\/www.act.com\/en-gb\/customer-retention-strategies\/\">customer-retention<\/a>\u00a0rates, you can have access to all kinds of metrics that elucidate the level of interest your customers are showing in your company. Use this information to devise marketing strategies for the future.<\/p><p>Email marketing automation is a must-have for any business that takes customer relationships seriously. Are you one?<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cacc881 elementor-widget elementor-widget-text-editor\" data-id=\"cacc881\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><strong>Learn more about Marketing Automation:<\/strong><\/h4><ul><li><a href=\"https:\/\/www.act.com\/en-gb\/what-is-marketing-automation\/\">What is marketing automation?<\/a><\/li><li><a href=\"https:\/\/www.act.com\/en-gb\/what-is-marketing-automation\/\">What can marketing automation do?<\/a><\/li><li><a href=\"https:\/\/www.act.com\/en-gb\/what-is-marketing-automation\/\">How does marketing automation work?<\/a><\/li><li><a href=\"https:\/\/www.act.com\/en-gb\/what-is-marketing-automation\/\">The benefits of marketing automation<\/a><\/li><li><a href=\"https:\/\/www.act.com\/en-gb\/how-to-choose-the-best-marketing-automation-software\/\">How to choose the best marketing automation software?<\/a><\/li><li><a href=\"https:\/\/www.act.com\/en-gb\/email-marketing-vs-marketing-automation-are-they-the-same\/\">Email marketing or marketing automation?<\/a><\/li><li><a href=\"https:\/\/www.act.com\/en-gb\/are-you-ready-for-marketing-automation\/\">Are you ready for marketing automation?<\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-550d8475 elementor-widget elementor-widget-image\" data-id=\"550d8475\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.act.com\/en-gb\/guides\/marketing-automation-ebook\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"241\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/marketing-automation-ebook-bannerd77493e796e1633a9d88ff00001e67f5.png\" class=\"attachment-large size-large wp-image-26835\" alt=\"Act! CRM download button for marketing automation guide\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/marketing-automation-ebook-bannerd77493e796e1633a9d88ff00001e67f5.png 1024w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/marketing-automation-ebook-bannerd77493e796e1633a9d88ff00001e67f5-300x71.png 300w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/marketing-automation-ebook-bannerd77493e796e1633a9d88ff00001e67f5-768x181.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3bae2c57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3bae2c57\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-407f088e\" data-id=\"407f088e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60c921b elementor-widget elementor-widget-html\" data-id=\"60c921b\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script src=\"https:\/\/ajax.googleapis.com\/ajax\/libs\/jquery\/3.5.1\/jquery.min.js\"><\/script>\r\n<script>\r\n$(document).scroll(function () {\r\n    var y = $(this).scrollTop();\r\n    if (y > 200) {\r\n        $('.bottomMenu, .bottom_menu_close').fadeIn();\r\n    } else {\r\n        $('.bottomMenu, .bottom_menu_close').fadeOut();\r\n    }\r\n\r\n});\r\n$(document).ready(function(){\r\n    $(\".bottom_menu_close\").click(function(){\r\n$(\".bottomMenu\").hide();\r\n});\r\n});\r\n\r\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48834a86 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48834a86\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7338890a\" data-id=\"7338890a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1942ca78 elementor-widget elementor-widget-heading\" data-id=\"1942ca78\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Big results. Small investment.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-380db86 elementor-widget elementor-widget-text-editor\" data-id=\"380db86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"lead\">Ready to take the first step?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54c77188 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"54c77188\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/en-gb\/trial\/act\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it free<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38699cfb footer_custom elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38699cfb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-199e1a58\" data-id=\"199e1a58\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-497ff54d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"497ff54d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2ceca4f\" data-id=\"2ceca4f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70d15d44 cross_footer_custom elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"70d15d44\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-times-circle\" 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elementor-widget-heading\" data-id=\"6006e5f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Want to see marketing automation in action?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-486b5928\" data-id=\"486b5928\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ae7c7b6 elementor-widget elementor-widget-heading\" data-id=\"5ae7c7b6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\nTry Act! 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Try it free Email marketing has always been one of the most important marketing channels for businesses, but in the past few years, it has evolved into something far more sophisticated. Among the many different ways to automate your\u00a0marketing efforts, it\u2019s certainly one with the [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Marketing Automation<\/title>\n<meta name=\"description\" content=\"Email marketing automation has brought a paradigm shift in the way companies send emails. 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