{"id":39924,"date":"2021-12-06T12:19:15","date_gmt":"2021-12-06T12:19:15","guid":{"rendered":"https:\/\/act.com\/?page_id=39924"},"modified":"2023-01-04T11:23:10","modified_gmt":"2023-01-04T18:23:10","slug":"content-marketing-plan-template","status":"publish","type":"page","link":"https:\/\/products.act.com\/en-gb\/content-marketing-plan-template\/","title":{"rendered":"content marketing plan template"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"39924\" class=\"elementor elementor-39924\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-473f75c1 topSctGlb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"473f75c1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76351378\" data-id=\"76351378\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6581c251 elementor-widget elementor-widget-heading\" data-id=\"6581c251\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">The Ultimate Content Marketing Plan<br>\nTemplate Anyone Can Use<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-630ce179 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"630ce179\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79d08ff6\" data-id=\"79d08ff6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-22d77d1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22d77d1a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-55e30b25\" data-id=\"55e30b25\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bba9a8 elementor-widget elementor-widget-text-editor\" data-id=\"4bba9a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div class=\"sfContentBlock\"><p><a href=\"\/en-gb\/content-marketing-definition\/\">Content marketing<\/a>\u00a0can be a powerful tool. If you do it well, producing great content can lead to more website views, more leads, and\u2014ultimately\u2014more sales for your business.<\/p><p>If you want to stand out from all the brands that are already producing content, however, you\u2019ll need a plan.<\/p><p>In this article, we\u2019ll introduce you to the basics of creating a content marketing plan. We\u2019ve also produced a handy\u00a0<em>content marketing plan template<\/em>\u00a0that goes into further detail on all these points that you can download\u00a0<a href=\"https:\/\/www.act.com\/en-gb\/content-marketing-plan-template-download\/\">here<\/a>.<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-292e770 elementor-widget elementor-widget-heading\" data-id=\"292e770\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is a Content Marketing Plan and Why Should I Use One?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ad621 elementor-widget elementor-widget-text-editor\" data-id=\"65ad621\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A content marketing plan is a roadmap to guide your\u00a0<a href=\"https:\/\/www.act.com\/en-gb\/content-marketing-strategy\/\">content marketing strategy<\/a>. It ensures all the content you produce is helping push your business towards its goals.<\/p><p>Perhaps you\u2019re a new brand looking to build authority in your industry. Alternatively, you may be an established company looking for a new way to generate leads or increase your exposure on search engines.<\/p><p>Either way, achieving your goal will require a specific type of content, published in the optimal way, and aimed at a pre-defined target audience.<\/p><p>By having a set plan, you\u2019ll be more likely to create effective content and less likely to waste resources on unimpactful one-off pieces.<\/p><p>A content marketing plan also helps those in charge of strategy keep everything organised.<\/p><p>Unless you are competent in many different disciplines, you\u2019ll likely have multiple people working on multiple pieces of content, all with different deadlines.<\/p><p>This means things can get confusing. A content plan allows managers to see what needs to be done by who and allows those who create content to see what they need to do and when they need to do it by.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf80753 elementor-widget elementor-widget-image\" data-id=\"bf80753\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.act.com\/en-gb\/content-marketing-plan-template-download\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"241\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/content-marketing-plan-template5fa69ae796e1633a9d88ff00001e67f5.png\" class=\"attachment-large size-large wp-image-39879\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/content-marketing-plan-template5fa69ae796e1633a9d88ff00001e67f5.png 1024w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/content-marketing-plan-template5fa69ae796e1633a9d88ff00001e67f5-300x71.png 300w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/content-marketing-plan-template5fa69ae796e1633a9d88ff00001e67f5-768x181.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbaf2ba elementor-widget elementor-widget-heading\" data-id=\"dbaf2ba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What to Include in Content Marketing Plan?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7bb166 elementor-widget elementor-widget-text-editor\" data-id=\"d7bb166\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Your content marketing plan should take into consideration the following five steps.<\/p><h4><strong>1. Why You Are Creating Content?<\/strong><\/h4><p>First, you should define your goals. I.e. what exactly do you want your content marketing to achieve? As well as this, you\u2019ll need to define the metrics you will use to measure whether you are on the path towards reaching your goals.<\/p><p>As well as the aim of the overall strategy, you\u2019ll also need to define specific goals and metrics for each piece of content you produce.<\/p><p>While your content marketing strategy may be to increase leads, not every piece of content you generate will specifically deal with lead generation. Some may be designed to increase website visits or to increase your social media following.<\/p><h4><strong>2. Who Are You Making Content For?<\/strong><\/h4><p>Everybody has specific needs and is facing their own unique challenges. As such, people will react in different ways to different types of content. Because of this, it is important that you define who your content strategy is aimed at, as well as who each piece of content you produce will target.<\/p><p>One of the best ways to organise this is by creating buyer personas for each of your customer segments. Our content marketing plan template includes buyer persona templates for both B2B and B2C buyers.<\/p><h4><strong>3. What Topics Will Your Content Cover?<\/strong><\/h4><p>Your content marketing plan will contain all the topics you produce content about. Each topic should be something that both your buyer persona finds interesting and that will help you achieve your content marketing goals.<\/p><p>Once you have your overarching topics, you can begin to think of specific types of content for each topic.<\/p><h4><strong>4. Where Will You Publish your Content?<\/strong><\/h4><p>Where you publish content has a massive effect on how effective it is. Your content marketing plan will detail where you plan to publish each piece of content you create.<\/p><p>Generally, you should release it in the places your buyer persona is most likely to see it. This could be your website or blog, or a third-party platform like YouTube or Medium.<\/p><h4><strong>5. Create an Editorial Calendar<\/strong><\/h4><p>The final piece of your content marketing plan is your editorial calendar. This will help you manage all the content you produce.\u00a0<a href=\"https:\/\/www.act.com\/en-gb\/content-calendar-template-download\/\">Click here<\/a>\u00a0for our in-depth guide to using an editorial calendar.<\/p><p>That\u2019s the end of our introduction to creating a content marketing plan. Head over to\u00a0<a href=\"https:\/\/www.act.com\/en-gb\/content-marketing-plan-template-download\/\">this link<\/a>\u00a0for more information about each of the above steps and to download your free content marketing plan template.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52a73ea4 elementor-widget elementor-widget-text-editor\" data-id=\"52a73ea4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><strong>Learn more about Content Marketing:<\/strong><\/h4><ul><li><a href=\"https:\/\/www.act.com\/en-gb\/content-marketing-definition\/\">Content Marketing Definition: What is it and Why is it Crucial for Your Business?<\/a><\/li><li><a href=\"https:\/\/www.act.com\/en-gb\/content-marketing-strategy\/\">How to Develop a Killer Content Marketing Strategy<\/a><\/li><li><a href=\"https:\/\/www.act.com\/en-gb\/b2b-content-marketing\/\">Six B2B Content Marketing Best Practices You Need to Start Using Today<\/a><\/li><li><a href=\"https:\/\/www.act.com\/en-gb\/video-content-marketing\/\">Six Reasons Why Video Content Marketing is More Important Than Ever<\/a><\/li><li><a href=\"https:\/\/www.act.com\/en-gb\/persona-template\/\">Persona Template: How to Create Buyer Personas for Your Business<\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e97a1b2 bottomMenu elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e97a1b2\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4408ab54\" data-id=\"4408ab54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6354508 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6354508\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-77a03a57\" data-id=\"77a03a57\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79c178fa elementor-widget elementor-widget-heading\" data-id=\"79c178fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FREE TEMPLATE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-59de4cd\" data-id=\"59de4cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b60f1f7 elementor-widget elementor-widget-text-editor\" data-id=\"6b60f1f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Don&#8217;t forget your content marketing plan template!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-51fa5a6f\" data-id=\"51fa5a6f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fd72f4 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1fd72f4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/en-gb\/content-marketing-plan-template-download\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Download now<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3dd93db\" data-id=\"3dd93db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1445e48d bottom_menu_close elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"1445e48d\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a118168 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a118168\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1294e106\" data-id=\"1294e106\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0d5ef5 elementor-widget elementor-widget-html\" data-id=\"a0d5ef5\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script src=\"https:\/\/ajax.googleapis.com\/ajax\/libs\/jquery\/3.5.1\/jquery.min.js\"><\/script>\r\n<script>\r\n$(document).scroll(function () {\r\n    var y = $(this).scrollTop();\r\n    if (y > 200) {\r\n        $('.bottomMenu, .bottom_menu_close').fadeIn();\r\n    } else {\r\n        $('.bottomMenu, .bottom_menu_close').fadeOut();\r\n    }\r\n\r\n});\r\n$(document).ready(function(){\r\n    $(\".bottom_menu_close\").click(function(){\r\n$(\".bottomMenu\").hide();\r\n});\r\n});\r\n\r\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d5f456b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d5f456b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-412e4c10\" data-id=\"412e4c10\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-504772fc elementor-widget elementor-widget-heading\" data-id=\"504772fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Big results. Small investment.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-316a2024 elementor-widget elementor-widget-text-editor\" data-id=\"316a2024\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"lead\">Ready to take the first step?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa0c70a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"fa0c70a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/en-gb\/trial\/act\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it free<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Ultimate Content Marketing Plan Template Anyone Can Use Content marketing\u00a0can be a powerful tool. If you do it well, producing great content can lead to more website views, more leads, and\u2014ultimately\u2014more sales for your business. If you want to stand out from all the brands that are already producing content, however, you\u2019ll need a [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content Marketing Plan Template | Easily Create Your Content Marketing Plan | Act! Template<\/title>\n<meta name=\"description\" content=\"In this article, we\u2019ll introduce you to the basics of creating a content marketing plan. We\u2019ve also produced a handy content marketing plan template that goes into further detail on all these points that you can download for free.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"content marketing plan template\" \/>\n<meta property=\"og:description\" content=\"In this article, we\u2019ll introduce you to the basics of creating a content marketing plan. We\u2019ve also produced a handy content marketing plan template that goes into further detail on all these points that you can download for free.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/products.act.com\/en-gb\/content-marketing-plan-template\/\" \/>\n<meta property=\"og:site_name\" content=\"Act!\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-04T18:23:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/content-marketing-plan-template5fa69ae796e1633a9d88ff00001e67f5.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/products.act.com\/en-gb\/content-marketing-plan-template\/\",\"url\":\"https:\/\/products.act.com\/en-gb\/content-marketing-plan-template\/\",\"name\":\"Content Marketing Plan Template | Easily Create Your Content Marketing Plan | Act! Template\",\"isPartOf\":{\"@id\":\"https:\/\/products.act.com\/en-gb\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/products.act.com\/en-gb\/content-marketing-plan-template\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/products.act.com\/en-gb\/content-marketing-plan-template\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/content-marketing-plan-template5fa69ae796e1633a9d88ff00001e67f5.png\",\"datePublished\":\"2021-12-06T12:19:15+00:00\",\"dateModified\":\"2023-01-04T18:23:10+00:00\",\"description\":\"In this article, we\u2019ll introduce you to the basics of creating a content marketing plan. We\u2019ve also produced a handy content marketing plan template that goes into further detail on all these points that you can download for free.\",\"breadcrumb\":{\"@id\":\"https:\/\/products.act.com\/en-gb\/content-marketing-plan-template\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/products.act.com\/en-gb\/content-marketing-plan-template\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/products.act.com\/en-gb\/content-marketing-plan-template\/#primaryimage\",\"url\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/content-marketing-plan-template5fa69ae796e1633a9d88ff00001e67f5.png\",\"contentUrl\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/content-marketing-plan-template5fa69ae796e1633a9d88ff00001e67f5.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/products.act.com\/en-gb\/content-marketing-plan-template\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/products.act.com\/en-gb\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"content marketing plan template\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/products.act.com\/en-gb\/#website\",\"url\":\"https:\/\/products.act.com\/en-gb\/\",\"name\":\"Act!\",\"description\":\"CRM &amp; Marketing Automation in One\",\"publisher\":{\"@id\":\"https:\/\/products.act.com\/en-gb\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/products.act.com\/en-gb\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/products.act.com\/en-gb\/#organization\",\"name\":\"Act!\",\"url\":\"https:\/\/products.act.com\/en-gb\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/products.act.com\/en-gb\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/07\/logo_fe5000.png\",\"contentUrl\":\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/07\/logo_fe5000.png\",\"width\":120,\"height\":120,\"caption\":\"Act!\"},\"image\":{\"@id\":\"https:\/\/products.act.com\/en-gb\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Content Marketing Plan Template | Easily Create Your Content Marketing Plan | Act! Template","description":"In this article, we\u2019ll introduce you to the basics of creating a content marketing plan. We\u2019ve also produced a handy content marketing plan template that goes into further detail on all these points that you can download for free.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_GB","og_type":"article","og_title":"content marketing plan template","og_description":"In this article, we\u2019ll introduce you to the basics of creating a content marketing plan. We\u2019ve also produced a handy content marketing plan template that goes into further detail on all these points that you can download for free.","og_url":"https:\/\/products.act.com\/en-gb\/content-marketing-plan-template\/","og_site_name":"Act!","article_modified_time":"2023-01-04T18:23:10+00:00","og_image":[{"url":"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/content-marketing-plan-template5fa69ae796e1633a9d88ff00001e67f5.png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/products.act.com\/en-gb\/content-marketing-plan-template\/","url":"https:\/\/products.act.com\/en-gb\/content-marketing-plan-template\/","name":"Content Marketing Plan Template | Easily Create Your Content Marketing Plan | Act! Template","isPartOf":{"@id":"https:\/\/products.act.com\/en-gb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/products.act.com\/en-gb\/content-marketing-plan-template\/#primaryimage"},"image":{"@id":"https:\/\/products.act.com\/en-gb\/content-marketing-plan-template\/#primaryimage"},"thumbnailUrl":"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/content-marketing-plan-template5fa69ae796e1633a9d88ff00001e67f5.png","datePublished":"2021-12-06T12:19:15+00:00","dateModified":"2023-01-04T18:23:10+00:00","description":"In this article, we\u2019ll introduce you to the basics of creating a content marketing plan. We\u2019ve also produced a handy content marketing plan template that goes into further detail on all these points that you can download for free.","breadcrumb":{"@id":"https:\/\/products.act.com\/en-gb\/content-marketing-plan-template\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/products.act.com\/en-gb\/content-marketing-plan-template\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/products.act.com\/en-gb\/content-marketing-plan-template\/#primaryimage","url":"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/content-marketing-plan-template5fa69ae796e1633a9d88ff00001e67f5.png","contentUrl":"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/content-marketing-plan-template5fa69ae796e1633a9d88ff00001e67f5.png"},{"@type":"BreadcrumbList","@id":"https:\/\/products.act.com\/en-gb\/content-marketing-plan-template\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/products.act.com\/en-gb\/"},{"@type":"ListItem","position":2,"name":"content marketing plan template"}]},{"@type":"WebSite","@id":"https:\/\/products.act.com\/en-gb\/#website","url":"https:\/\/products.act.com\/en-gb\/","name":"Act!","description":"CRM &amp; Marketing Automation in One","publisher":{"@id":"https:\/\/products.act.com\/en-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/products.act.com\/en-gb\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/products.act.com\/en-gb\/#organization","name":"Act!","url":"https:\/\/products.act.com\/en-gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/products.act.com\/en-gb\/#\/schema\/logo\/image\/","url":"https:\/\/products.act.com\/wp-content\/uploads\/2021\/07\/logo_fe5000.png","contentUrl":"https:\/\/products.act.com\/wp-content\/uploads\/2021\/07\/logo_fe5000.png","width":120,"height":120,"caption":"Act!"},"image":{"@id":"https:\/\/products.act.com\/en-gb\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/pages\/39924"}],"collection":[{"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/comments?post=39924"}],"version-history":[{"count":0,"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/pages\/39924\/revisions"}],"wp:attachment":[{"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/media?parent=39924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/categories?post=39924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/tags?post=39924"},{"taxonomy":"folder","embeddable":true,"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/folder?post=39924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}