{"id":39691,"date":"2021-12-06T04:36:51","date_gmt":"2021-12-06T04:36:51","guid":{"rendered":"https:\/\/act.com\/?page_id=39691"},"modified":"2023-01-10T10:50:11","modified_gmt":"2023-01-10T17:50:11","slug":"marketing-plan-template","status":"publish","type":"page","link":"https:\/\/products.act.com\/en-gb\/marketing-plan-template\/","title":{"rendered":"Marketing Plan Template"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"39691\" class=\"elementor elementor-39691\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1cbc80ba topSctGlb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1cbc80ba\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58531c5c\" data-id=\"58531c5c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39b2e620 elementor-widget elementor-widget-heading\" data-id=\"39b2e620\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">The Ultimate Marketing Plan Template\nAnyone Can Use<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-539a67a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"539a67a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-61718a4\" data-id=\"61718a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9432e03\" data-id=\"9432e03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc91cfd elementor-widget elementor-widget-text-editor\" data-id=\"cc91cfd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div class=\"sfContentBlock\"><p><strong>Effective planning is the key to setting your marketing initiatives on the right course.<\/strong>\u00a0With a detailed, clear marketing plan, you can reach your target audience, drive sales and boost profits with ease.<\/p><p>We want you to maximise your reach and see rapid results. That\u2019s why we are giving away a FREE marketing plan template. Simply click the &#8220;Download now&#8221; button below, and you\u2019ll get access to a plan you can begin filling out right away.<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1155669 elementor-widget elementor-widget-image\" data-id=\"1155669\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.act.com\/en-gb\/marketing-plan-template-download\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"241\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/free-marketing-plan-template.png\" class=\"attachment-large size-large wp-image-39683\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/free-marketing-plan-template.png 1024w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/free-marketing-plan-template-300x71.png 300w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/free-marketing-plan-template-768x181.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df2f918 elementor-widget elementor-widget-text-editor\" data-id=\"df2f918\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"sfContentBlock\"><div class=\"sfContentBlock\"><h3>But why do you need a marketing plan in the first place?<\/h3><p>Here are a few of the many reasons!<\/p><ol><li>Your\u00a0<strong>objectives<\/strong>\u00a0<strong>are laid out<\/strong>\u00a0from the outset, guiding your team&#8217;s goals and activities.<\/li><li>Your\u00a0<strong>teams and processes<\/strong>\u00a0<strong>will remain aligned<\/strong>, maximising your chances of yielding a better return.<\/li><li>You\u2019ll benefit from the ability to\u00a0<strong>evaluate your plan<\/strong>\u00a0as you go, making changes where necessary to gain optimal results.<\/li><li>You will have a better chance of\u00a0<strong>staying within budget<\/strong>, and ensuring all costs are counted and measured.<\/li><li>The marketing plan will enable you to\u00a0<strong>understand what worked<\/strong>\u00a0(and what didn\u2019t) so that you can inform future strategies and tactics.<\/li><\/ol><p><strong>But not any old marketing plan will do!<\/strong><\/p><p>A poorly formed, rushed or overly complicated marketing plan will not help. In fact, a lack of planning could be the main hurdle in the success of your marketing efforts. Only a well-structured, thorough and clear plan will allow you to gain the results you desire.<\/p><p>We\u2019ve taken on the hard work for you and created an easy-to-follow, clear and systematic template that ANY business of ANY size can use.<\/p><p>No matter what your next marketing strategy looks like, this template can be used (and re-used) throughout its lifecycle.<\/p><h3>So, what can you expect to find in the Act! Marketing plan template?<\/h3><ol><li><strong>A business summary and mission statement page<\/strong>. This section serves as an introduction to your organisation, its goals, and future plans.\u00a0<\/li><li><strong>Objectives<\/strong>. It is important that you define your overall objectives. How will you know when you have met your objectives? What measures will you put in place to keep you on track?<\/li><li><strong>A SWOT analysis<\/strong>. Here, you get to detail your business\u2019s strengths, weaknesses, opportunities and threats. It is important that you keep revisiting this section and add to it as you go if necessary. Only when you fully understand threats and weaknesses can you tackle these and come up with a robust solution.<\/li><li><strong>Target market outline<\/strong>. It is crucial you know who you are targeting and what your buyer personas look like. An ineffective, ill-planned target market outline will bring any marketing strategy crashing down.<\/li><li><strong>Competitor analysis<\/strong>. Who are you competing against? How are your competitors targeting your market? How can you differ from them?<\/li><li><strong>Market strategy, marketing channels, and goals<\/strong>. In this section of your plan, you will detail exactly how you will approach your market, what channels you will use and the initiatives your team will pursue to achieve the marketing goals.<\/li><li><strong>Budget.\u00a0<\/strong>This is the budget allocated to the marketing team to pursue the goals and initiatives.\u00a0<\/li><li><strong>Marketing action plan.<\/strong>\u00a0This detailed plan will help you plan out your marketing activities in more detail and review them at scheduled dates to track your progress and adjust your strategy if necessary.<\/li><li><strong>A fully customisable plan<\/strong>. Finally, this entire marketing plan can be customised to look and feel like it was created in-house. Add your company logo, address, and any other imagery and circulate amongst your teams.<\/li><\/ol><p>Filling out this free template couldn\u2019t be easier. The great news is, you can adapt it as you go, permitting a fully flexible marketing plan that grows as your company does.<\/p><p><a href=\"https:\/\/www.act.com\/en-gb\/marketing-plan-template-download\/\">Download your template now<\/a>\u00a0and create a robust marketing plan that skyrockets your next marketing campaigns, boosts sales and positions you as market leaders in your field.<\/p><\/div><div class=\"sfContentBlock\">\u00a0<\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3fc358f\" data-id=\"3fc358f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3429fa7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3429fa7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2fab5a\" data-id=\"c2fab5a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36c3438 elementor-widget elementor-widget-heading\" data-id=\"36c3438\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Big results. Small investment.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7c08e8 elementor-widget elementor-widget-heading\" data-id=\"b7c08e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ready to take the first step?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18b0033 elementor-align-center elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"18b0033\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.act.com\/en-gb\/trial\/act\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it free<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Ultimate Marketing Plan Template Anyone Can Use Effective planning is the key to setting your marketing initiatives on the right course.\u00a0With a detailed, clear marketing plan, you can reach your target audience, drive sales and boost profits with ease. We want you to maximise your reach and see rapid results. That\u2019s why we are [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Plan Template | Easily Create Your Annual Marketing Plan | Act! Template<\/title>\n<meta name=\"description\" content=\"We have created an easy-to-follow, clear and systematic marketing plan template that any business of any size can use. 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