{"id":39682,"date":"2021-12-06T04:11:47","date_gmt":"2021-12-06T04:11:47","guid":{"rendered":"https:\/\/act.com\/?page_id=39682"},"modified":"2023-01-10T10:59:38","modified_gmt":"2023-01-10T17:59:38","slug":"marketing-strategy-definition","status":"publish","type":"page","link":"https:\/\/products.act.com\/en-gb\/marketing-strategy-definition\/","title":{"rendered":"What is a marketing strategy and why does your business need one"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"39682\" class=\"elementor elementor-39682\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1cbc80ba topSctGlb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1cbc80ba\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58531c5c\" data-id=\"58531c5c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39b2e620 elementor-widget elementor-widget-heading\" data-id=\"39b2e620\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">How to measure business growth<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-539a67a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"539a67a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-61718a4\" data-id=\"61718a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9432e03\" data-id=\"9432e03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc91cfd elementor-widget elementor-widget-text-editor\" data-id=\"cc91cfd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div class=\"sfContentBlock\"><p><strong>A marketing strategy is a guide to all of a company\u2019s goals\u00a0<\/strong>when it comes to promoting themselves and their product or service, and how they are going to achieve these goals. This is typically turned into a formal document so that all employees can review it and understand the company\u2019s marketing strategy.<\/p><p>A good marketing strategy involves research into the market being sold in, the company\u2019s competitors, their ideal customers, and various other factors. It should be a long-term strategy but should also be revisited periodically and updated as needed in order to keep improving results.<\/p><h4>Why does your business need a marketing strategy?<\/h4><p>You might think that creating a marketing strategy isn\u2019t necessary for your business, or at least not yet. You\u2019ll get the basics sorted, and then create a marketing strategy once you have more of a budget and\u00a0<a href=\"https:\/\/www.entrepreneur.com\/starting-a-business\/5-ways-to-get-your-first-customer\/239158\" target=\"_blank\" rel=\"noopener\">an established client base<\/a>.<\/p><p>I hate to break it to you, but there is no client base without a marketing strategy.<\/p><p>This is a mistake that lots of new businesses make. But after reading this article, we hope you won\u2019t be one of them. Here are a few reasons why having a marketing strategy from early on is so important:<\/p><h4>It\u2019s your marketing roadmap<\/h4><p>Going for a drive without knowing your destination or route is pretty inefficient. You\u2019ll waste time and fuel, and could end up getting completely lost. Your marketing strategy is like a roadmap for your business and its marketing efforts. Without one, you\u2019ll waste time and money on things that aren\u2019t right for your business and its goals.<\/p><p>In a marketing strategy, you\u2019ll lay out your goals and how to achieve them. This serves as a guide you and your employees can always refer back to if you feel lost. It ensures everyone in the company is on the same page and knows where they are going.<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1155669 elementor-widget elementor-widget-image\" data-id=\"1155669\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.act.com\/en-gb\/marketing-plan-template-download\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"241\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/free-marketing-plan-template.png\" class=\"attachment-large size-large wp-image-39683\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/free-marketing-plan-template.png 1024w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/free-marketing-plan-template-300x71.png 300w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/12\/free-marketing-plan-template-768x181.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df2f918 elementor-widget elementor-widget-text-editor\" data-id=\"df2f918\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"sfContentBlock\"><h4>It focuses your marketing activities<\/h4><p>Those new to business and marketing tend to try too much at once. They think they need to be on every social network, running ads on all platforms, and perfecting their emails at the same time.<\/p><p>It is much better to focus on fewer\u00a0<a href=\"https:\/\/www.act.com\/en-gb\/marketing-techniques\/\">marketing techniques<\/a>\u00a0and platforms. Conducting market research and creating your strategy helps you figure out which marketing activities and platforms will be most useful for your brand, so you can invest your time and money into the things that will resonate with your target audience.<\/p><h4>Helps you manage your budget<\/h4><p>In your marketing strategy, you should outline\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/allbusiness\/2017\/05\/02\/6-steps-to-developing-a-small-business-marketing-budget\/?sh=12631632355c\" target=\"_blank\" rel=\"noopener\">your marketing budget<\/a>\u00a0and which activities you\u2019ll allocate it to. Following this ensures that you don\u2019t end up overspending in one area and being left with nothing left for other aspects of your business. It might be that you don\u2019t have much of a budget for marketing, in which case you can focus on free activities like\u00a0<a href=\"https:\/\/www.act.com\/en-gb\/how-to-use-social-media-for-your-small-business\/\">social media<\/a>\u00a0and email marketing. You could set a goal to invest in social media advertising further down the line when you have the budget for it.<\/p><p>If you\u2019re in the process of starting up your business or are still struggling to find or grow your client base, then a marketing strategy is exactly what you need. If you\u2019re ready to get started, then read our blog about\u00a0<a href=\"https:\/\/www.act.com\/en-gb\/marketing-strategy\/\">how to develop an effective marketing strategy<\/a>.<\/p><\/div><div class=\"sfContentBlock\"><h4>Learn more about Marketing Strategy:<\/h4><ul><li><a href=\"https:\/\/www.act.com\/en-gb\/marketing-strategy\/\">How to Develop an Effective Marketing Strategy<\/a><\/li><li><a href=\"https:\/\/www.act.com\/en-gb\/marketing-plan-template\/\">The Ultimate Marketing Plan Template Anyone Can Use<\/a><\/li><li><a href=\"https:\/\/www.act.com\/en-gb\/marketing-techniques\/\">6 Marketing Techniques Every Small Business Should Know<\/a><\/li><li><a href=\"https:\/\/www.act.com\/en-gb\/the-benefits-of-smarketing\/\">The Benefits of Smarketing and How to Implement it<\/a><\/li><li><a href=\"https:\/\/www.act.com\/en-gb\/persona-template\/\">Persona Template: How to Create Buyer Personas for Your Business<\/a><\/li><\/ul><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3fc358f\" data-id=\"3fc358f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3429fa7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3429fa7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2fab5a\" data-id=\"c2fab5a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36c3438 elementor-widget elementor-widget-heading\" data-id=\"36c3438\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Big results. Small investment.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7c08e8 elementor-widget elementor-widget-heading\" data-id=\"b7c08e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ready to take the first step?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18b0033 elementor-align-center elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"18b0033\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.act.com\/en-gb\/trial\/act\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it free<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How to measure business growth A marketing strategy is a guide to all of a company\u2019s goals\u00a0when it comes to promoting themselves and their product or service, and how they are going to achieve these goals. This is typically turned into a formal document so that all employees can review it and understand the company\u2019s [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is a marketing strategy and why does your business need one<\/title>\n<meta name=\"description\" content=\"New to business and marketing? This article provides a simple marketing strategy definition and explains why your small business needs a great marketing strategy.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a marketing strategy and why does your business need one\" \/>\n<meta property=\"og:description\" content=\"New to business and marketing? This article provides a simple marketing strategy definition and explains why your small business needs a great marketing strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/products.act.com\/en-gb\/marketing-strategy-definition\/\" \/>\n<meta property=\"og:site_name\" content=\"Act!\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-10T17:59:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/free-marketing-plan-template.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/products.act.com\/en-gb\/marketing-strategy-definition\/\",\"url\":\"https:\/\/products.act.com\/en-gb\/marketing-strategy-definition\/\",\"name\":\"What is a marketing strategy and why does your business need one\",\"isPartOf\":{\"@id\":\"https:\/\/products.act.com\/en-gb\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/products.act.com\/en-gb\/marketing-strategy-definition\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/products.act.com\/en-gb\/marketing-strategy-definition\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/12\/free-marketing-plan-template.png\",\"datePublished\":\"2021-12-06T04:11:47+00:00\",\"dateModified\":\"2023-01-10T17:59:38+00:00\",\"description\":\"New to business and marketing? 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