{"id":39621,"date":"2021-12-03T07:10:56","date_gmt":"2021-12-03T07:10:56","guid":{"rendered":"https:\/\/act.com\/?page_id=39621"},"modified":"2023-01-10T10:12:03","modified_gmt":"2023-01-10T17:12:03","slug":"ltv-cac-ratio","status":"publish","type":"page","link":"https:\/\/products.act.com\/en-gb\/ltv-cac-ratio\/","title":{"rendered":"LTV cac ratio"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"39621\" class=\"elementor elementor-39621\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ab092fa topSctGlb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ab092fa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-340cae60\" data-id=\"340cae60\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40150c0e elementor-widget elementor-widget-heading\" data-id=\"40150c0e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">What is the LTV:CAC Ratio and<br>\nHow Can You Calculate it? <\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61e69a9a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61e69a9a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f1578cb\" data-id=\"7f1578cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-516fa098 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"516fa098\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-86b84b0\" data-id=\"86b84b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fc6ccf5 elementor-widget elementor-widget-text-editor\" data-id=\"6fc6ccf5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div class=\"sfContentBlock\"><p>At Act! we always aim to provide our customers with the best business solutions, and especially in the all-important areas of customer acquisition and retention. That\u2019s why we recently wrote two articles on the\u00a0<a href=\"https:\/\/www.act.com\/en-gb\/cost-per-customer-acquisition-calculator\/\">cost of customer acquisition (CAC)<\/a>\u00a0and calculating\u00a0<a href=\"https:\/\/www.act.com\/en-gb\/customer-lifetime-value-calculation\/\">customer lifetime value (LTV)<\/a>.\u00a0<\/p><p>These two useful metrics can help any business to get ahead of the game by providing a clear picture of probable customer behaviour and the costs involved in maintaining vital customer relationships. The LTV:CAC ratio is the third and final calculation that will help you get the most accurate measure of your business costs; at the same time it highlights the best steps you can take to reduce CAC and improve acquisition and retention.<\/p><p>In this article we offer insights into the LTV:CAC ratio; namely what it is, why it\u2019s important and how you can calculate it.<\/p><h4><strong>A recap on CAC and LTV<\/strong><\/h4><p>In short, CAC (customer acquisition cost) equates to the total your business is spending on sales and marketing in order to acquire a new customer within a specified timeframe. It determines the true profitability of your business since it compares the amount of money you\u2019re spending on customer acquisition to the number of customers that actually came on board.<\/p><p>The LTV (customer lifetime value) metric works in conjunction with the CAC metric to predict the revenue a customer will generate over the course of their interactions with your business. Those who spend the most with you over the longest time frame will have the highest LTVs.<\/p><h4><strong>What is an LTV:CAC ratio?<\/strong><\/h4><p>The\u00a0LTV:CAC\u00a0ratio is a metric that compares a customer\u2019s lifetime value to the amount of money you spent on acquiring them. The ideal scenario would be as follows: what you are spending on acquiring a new customer (CAC) is approximately three times less than the lifetime value of that customer (LTV). In other words, you are aiming for an LTV:CAC ratio\u00a0of 3:1.<\/p><p>If your calculations show that the ratio is more even than this (for example, 1:1), you are spending more than you should be. If your LTV is much higher than your CAC (for example, 4:1), the chances are you\u2019re not spending enough. This inevitably means you\u2019ll be losing business opportunities.<\/p><p>The rule of thumb is that if you always aim for an LTV:CAC ratio of 3:1, you should stay on the right track. However, you should note that it generally takes around a year to recoup what you\u2019ve spent on acquiring a new customer.<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29b5f07 elementor-widget elementor-widget-image\" data-id=\"29b5f07\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.act.com\/en-gb\/cac-calculator-download\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"241\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/cost-per-customer-acquisition-calculator.png\" class=\"attachment-large size-large wp-image-26979\" alt=\"clipart banner that says &quot;easily calculate your customer acquisition costs with this free calculator&quot; with a &quot;download now&quot; button\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/cost-per-customer-acquisition-calculator.png 1024w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/cost-per-customer-acquisition-calculator-300x71.png 300w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/cost-per-customer-acquisition-calculator-768x181.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afbe1bd elementor-widget elementor-widget-text-editor\" data-id=\"afbe1bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><strong>Why is LTV to CAC ratio (LTV:CAC) important?<\/strong><\/h4><p>Since the LTV:CAC ratio can shine a light on business spends, it pinpoints just how much you\u2019re splashing out on sales, marketing and customer service. Knowing exactly what your customers are worth to your business enables you to focus your efforts where they will be most appreciated, and therefore most lucrative.<\/p><p>It also helps you to fine-tune your processes and strategies so that you can lower the overall CAC, thus increasing profits. Blindly plowing money into marketing campaigns, or hit and miss approaches to sales targeting are a waste of resources all round and can seriously dent business turnover. By bringing your LTV:CAC ratio into balance, you can be sure you\u2019re making the wisest investments in terms of both time and money.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e220e4a elementor-widget elementor-widget-shortcode\" data-id=\"e220e4a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"62983\" class=\"elementor elementor-62983\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-45418d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45418d4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8182646\" data-id=\"8182646\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fac0049 elementor-widget elementor-widget-heading\" data-id=\"2fac0049\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Start Creating More Meaningful Relationships With Act!<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34339b3c elementor-widget elementor-widget-text-editor\" data-id=\"34339b3c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tStart your 14 day free trial today. No download or credit card required.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62a725b7 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"62a725b7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/en-gb\/trial\/act\/\" id=\"free-trial-speedbump-button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Start Free Trial<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8dee27 elementor-widget elementor-widget-text-editor\" data-id=\"c8dee27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><strong style=\"font-size: 18px;\">How to calculate LTV:CAC ratio<\/strong><\/h4><p>Again, the trickier math is the initial calculations of CAC and LTV. If you haven\u2019t done so yet, you can use our\u00a0<a href=\"https:\/\/www.act.com\/en-gb\/cac-calculator-download\/\">cost of customer acquisition calculator<\/a>, which will also help you to calculate the customer lifetime value, and finally the LTV:CAC ratio.<\/p><p>Once you have calculated the first two numbers, you\u2019re simply going to divide the LTV\u00a0by\u00a0the CAC. So for example, if you had a customer lifetime value of \u00a33,000 but the cost of acquiring that customer was \u00a31000, you have the ideal LTV:CAC ratio\u00a0of 3:1. As we mentioned, your long-term goal is to reduce the CAC via more efficient spending habits, which inevitably will lead to higher profits. Once you integrate your findings in the form of updated strategies, you will be well on the way.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-645cb2db elementor-widget elementor-widget-text-editor\" data-id=\"645cb2db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><strong>Learn more about Customer Acquisition:<\/strong><\/h4><ul><li><a href=\"https:\/\/www.act.com\/en-gb\/customer-acquisition\/\">What is customer acquisition?<\/a><\/li><li><a href=\"https:\/\/www.act.com\/en-gb\/customer-acquisition-cost\/\">How to calculate your customer acquisition cost<\/a><\/li><li><a href=\"https:\/\/www.act.com\/blog\/gb\/customer-acquisition-funnel-template\/\">How to create a customer acquisition funnel template<\/a><\/li><li><a href=\"https:\/\/www.act.com\/en-gb\/customer-acquisition-strategy\/\">A guide to your customer acquisition strategy<\/a><\/li><li><a href=\"https:\/\/www.act.com\/en-gb\/cost-per-customer-acquisition-calculator\/\">Why all businesses should calculate customer acquisition costs<\/a><\/li><li><a href=\"https:\/\/www.act.com\/en-gb\/customer-lifetime-value-calculation\/\">Customer lifetime value calculation: a key business growth metric<\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50286cb9 bottomMenu elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50286cb9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36159c91\" data-id=\"36159c91\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6484220c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6484220c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-5b5ee03f\" data-id=\"5b5ee03f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5df909 elementor-widget elementor-widget-heading\" data-id=\"e5df909\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FREE EXCEL CALCULATOR<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-d347ab0\" data-id=\"d347ab0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-605c037b elementor-widget elementor-widget-text-editor\" data-id=\"605c037b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Easily calculate your LTV:CAC ratio<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-5efd758a\" data-id=\"5efd758a\" 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Small investment.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30b7f73f elementor-widget elementor-widget-text-editor\" data-id=\"30b7f73f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"lead\">Ready to take the first step?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50436f96 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"50436f96\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/en-gb\/trial\/act\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it free<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What is the LTV:CAC Ratio and How Can You Calculate it? At Act! we always aim to provide our customers with the best business solutions, and especially in the all-important areas of customer acquisition and retention. That\u2019s why we recently wrote two articles on the\u00a0cost of customer acquisition (CAC)\u00a0and calculating\u00a0customer lifetime value (LTV).\u00a0 These two [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is the LTV\/CAC Ratio and How Can You Calculate it<\/title>\n<meta name=\"description\" content=\"Find out how to reduce customer acquisition costs (CAC) and improve customer lifetime value (LTV) by calculating your LTV:CAC ratio, leading to better strategies and optimum profits.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LTV cac ratio\" \/>\n<meta property=\"og:description\" content=\"Find out how to reduce customer acquisition costs (CAC) and improve customer lifetime value (LTV) by calculating your LTV:CAC ratio, leading to better strategies and optimum profits.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/products.act.com\/en-gb\/ltv-cac-ratio\/\" \/>\n<meta property=\"og:site_name\" content=\"Act!\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-10T17:12:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/08\/cost-per-customer-acquisition-calculator.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/products.act.com\/en-gb\/ltv-cac-ratio\/\",\"url\":\"https:\/\/products.act.com\/en-gb\/ltv-cac-ratio\/\",\"name\":\"What is the LTV\/CAC Ratio and How Can You Calculate it\",\"isPartOf\":{\"@id\":\"https:\/\/products.act.com\/en-gb\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/products.act.com\/en-gb\/ltv-cac-ratio\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/products.act.com\/en-gb\/ltv-cac-ratio\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/08\/cost-per-customer-acquisition-calculator.png\",\"datePublished\":\"2021-12-03T07:10:56+00:00\",\"dateModified\":\"2023-01-10T17:12:03+00:00\",\"description\":\"Find out how to reduce customer acquisition costs (CAC) and improve customer lifetime value (LTV) by calculating your LTV:CAC ratio, leading to better strategies and optimum profits.\",\"breadcrumb\":{\"@id\":\"https:\/\/products.act.com\/en-gb\/ltv-cac-ratio\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/products.act.com\/en-gb\/ltv-cac-ratio\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/products.act.com\/en-gb\/ltv-cac-ratio\/#primaryimage\",\"url\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/08\/cost-per-customer-acquisition-calculator.png\",\"contentUrl\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/08\/cost-per-customer-acquisition-calculator.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/products.act.com\/en-gb\/ltv-cac-ratio\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/products.act.com\/en-gb\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LTV cac ratio\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/products.act.com\/en-gb\/#website\",\"url\":\"https:\/\/products.act.com\/en-gb\/\",\"name\":\"Act!\",\"description\":\"CRM &amp; 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