{"id":39618,"date":"2021-12-03T07:00:50","date_gmt":"2021-12-03T07:00:50","guid":{"rendered":"https:\/\/act.com\/?page_id=39618"},"modified":"2023-01-04T11:33:19","modified_gmt":"2023-01-04T18:33:19","slug":"cost-per-customer-acquisition-calculator","status":"publish","type":"page","link":"https:\/\/products.act.com\/en-gb\/cost-per-customer-acquisition-calculator\/","title":{"rendered":"Cost per customer acquisition calculator"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"39618\" class=\"elementor elementor-39618\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4fa1351f topSctGlb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4fa1351f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-459f9271\" data-id=\"459f9271\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-279ce7b2 elementor-widget elementor-widget-heading\" data-id=\"279ce7b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Why All Businesses Should Calculate<br>\nCustomer Acquisition Costs<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d4445f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d4445f7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24bf3109\" data-id=\"24bf3109\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-534d7755 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"534d7755\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-75e944c2\" data-id=\"75e944c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37b0b6f2 elementor-widget elementor-widget-text-editor\" data-id=\"37b0b6f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div class=\"sfContentBlock\"><p><strong>Since customer acquisition and retention is one of the most crucial elements of business success today<\/strong>, it pays (literally) to analyse your costs with a view to maximising budgets and consistently increasing acquisition. Calculating customer acquisition costs speeds the whole process up and dramatically enhances your chances of business longevity.<\/p><p><strong>Customer acquisition cost (CAC) is a vital business metric<\/strong>. It is the calculated total cost (in terms of sales and marketing) to attract a new customer, over a specified period of time. This can help you to pinpoint exactly which resources are needed for future customer acquisition, fine-tune processes and allocate budgets wisely. In short, by using this metric you are better placed to secure the ongoing growth of your business.<\/p><p>Below we will take a look at the benefits of calculating CAC, what it entails and how you can do it:<\/p><h4><strong>What should you look at when calculating customer acquisition cost?<\/strong><\/h4><p>By calculating your customer acquisition cost, you will also ascertain your true profit margins. This is because you are now able to weigh up what it costs to acquire a customer against the number of customers\u00a0<em>actually<\/em>\u00a0acquired. Your goal will of course be to bring down the CAC to make the most of your sales and marketing budgets, at the same time as boosting your overall profits.<\/p><p>To do this, it is necessary to examine your overheads, from marketing activities (such as advertising, content creation and publishing) to employee salaries, bonuses and commissions. You will also need to take a look at technical, production and inventory expenses, for example.\u00a0<\/p><h4><strong>What are the benefits of calculating customer acquisition cost?<\/strong><\/h4><p>By calculating your customer acquisition costs, on a practical level you should see the following benefits to your daily operations:<\/p><ul><li>More available resources\/less expenses<\/li><li>More relevant organic leads<\/li><li>More time for sales and marketing teams to\u00a0<a href=\"https:\/\/www.act.com\/en-gb\/lead-nurturing\/\">nurture the leads<\/a><\/li><li>Less investment in staff (as targets are reached more easily)<\/li><li>Streamlined processes that allow more appropriate focus on new customers (better retention)<\/li><li>Happier customers and more brand loyalty<\/li><\/ul><p>It also worth noting that when your new customers are happy, they too can play a part in\u00a0<a href=\"https:\/\/www.act.com\/en-gb\/customer-acquisition-strategy\/\">boosting new customer acquisition<\/a>\u00a0by leaving positive reviews and verbally spreading the word about your brand. The obvious benefit here is that it won\u2019t dent your budget by even a cent.<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10b3e4b9 elementor-widget elementor-widget-image\" data-id=\"10b3e4b9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.act.com\/en-gb\/cac-calculator-download\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"241\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/cost-per-customer-acquisition-calculator.png\" class=\"attachment-large size-large wp-image-26979\" alt=\"clipart banner that says &quot;easily calculate your customer acquisition costs with this free calculator&quot; with a &quot;download now&quot; button\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/cost-per-customer-acquisition-calculator.png 1024w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/cost-per-customer-acquisition-calculator-300x71.png 300w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/cost-per-customer-acquisition-calculator-768x181.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45fb0da elementor-widget elementor-widget-text-editor\" data-id=\"45fb0da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><strong>How do you calculate customer acquisition cost?<\/strong><\/h4><p>As mentioned above, it is important to specify a time period so that you can effectively\u00a0<a href=\"https:\/\/www.act.com\/en-gb\/customer-acquisition-cost\/\">measure your CAC<\/a>. So step one is to decide upon a time frame, whether it is a month, a quarter or a full year.<\/p><p>The next step is to sum up the cost of all your sales and marketing expenses, and the final step is to divide this by the total number of customers you gained in that timeframe. What you are left with is the total approximate cost of acquiring a customer.<\/p><p>The great thing about properly developing this metric is that it works well in conjunction with other important metrics. These then come together to paint a much more accurate picture of what is going on with your sales and marketing activities.<\/p><h4><strong>Make it easy with a cost per customer acquisition calculator<\/strong><\/h4><p>It is probably safe to assume that not every business owner will want to take the long route to working out the cost of customer acquisition. Fortunately, there is a short and convenient route at your disposal: our cost per customer acquisition calculator takes the hard work out of it.<\/p><p>We have developed a useful customer acquisition cost calculator that you can download for free. We hope you are able to make the most of this customer acquisition tool, and feel free to get in touch if you have any questions \u2013 we will be happy to help.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aee559b elementor-widget elementor-widget-text-editor\" data-id=\"3aee559b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><strong>Learn more about Customer Acquisition:<\/strong><\/h4><ul><li><a href=\"https:\/\/www.act.com\/en-gb\/customer-acquisition\/\">What is customer acquisition?<\/a><\/li><li><a href=\"https:\/\/www.act.com\/en-gb\/customer-acquisition-cost\/\">How to calculate your customer acquisition cost<\/a><\/li><li><a href=\"https:\/\/www.act.com\/en-gb\/customer-acquisition-funnel-template\/\">How to create a customer acquisition funnel template<\/a><\/li><li><a href=\"https:\/\/www.act.com\/en-gb\/customer-acquisition-strategy\/\">A guide to your customer acquisition strategy<\/a><\/li><li><a href=\"https:\/\/www.act.com\/en-gb\/customer-lifetime-value-calculation\/\">Customer lifetime value calculation: a key business growth metric<\/a><\/li><li><a href=\"https:\/\/www.act.com\/en-gb\/ltv-cac-ratio\/\">What is the LTV:CAC ratio and how can you calculate it?<\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6668ab58 bottomMenu elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6668ab58\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d20ef41\" data-id=\"4d20ef41\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-238e2c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"238e2c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-2422ed93\" data-id=\"2422ed93\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ae3fdf6 elementor-widget elementor-widget-heading\" data-id=\"4ae3fdf6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FREE EXCEL CALCULATOR<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-57fb16aa\" data-id=\"57fb16aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c85479d elementor-widget elementor-widget-text-editor\" data-id=\"7c85479d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Don\u2019t forget your customer acquisition cost calculator!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-1834bf13\" data-id=\"1834bf13\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39d7ef90 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"39d7ef90\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/en-gb\/cac-calculator-download\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Download now<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-2e6c013d\" data-id=\"2e6c013d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-494b9c95 bottom_menu_close elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"494b9c95\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c9c813a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c9c813a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33ae26c1\" data-id=\"33ae26c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2961d7dc elementor-widget elementor-widget-html\" data-id=\"2961d7dc\" data-element_type=\"widget\" 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data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7cdbd531\" data-id=\"7cdbd531\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13516f7f elementor-widget elementor-widget-heading\" data-id=\"13516f7f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Big results. Small investment.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7edfa330 elementor-widget elementor-widget-text-editor\" data-id=\"7edfa330\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"lead\">Ready to take the first step?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79594445 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"79594445\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/en-gb\/trial\/act\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it free<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Why All Businesses Should Calculate Customer Acquisition Costs Since customer acquisition and retention is one of the most crucial elements of business success today, it pays (literally) to analyse your costs with a view to maximising budgets and consistently increasing acquisition. Calculating customer acquisition costs speeds the whole process up and dramatically enhances your chances [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cost per Customer Acquisition Calculator - Why You Should Calculate Your Customer Acquisition Costs<\/title>\n<meta name=\"description\" content=\"Calculating customer acquisition costs is a crucial element of successful marketing. Fortunately, you can do it easily with a cost per customer acquisition calculator.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cost per customer acquisition calculator\" \/>\n<meta property=\"og:description\" content=\"Calculating customer acquisition costs is a crucial element of successful marketing. 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