{"id":39316,"date":"2021-11-30T07:09:33","date_gmt":"2021-11-30T07:09:33","guid":{"rendered":"https:\/\/act.com\/?page_id=39316"},"modified":"2023-01-04T11:56:40","modified_gmt":"2023-01-04T18:56:40","slug":"crm-marketing-automation-integration","status":"publish","type":"page","link":"https:\/\/products.act.com\/en-gb\/crm-marketing-automation-integration\/","title":{"rendered":"CRM marketing automation integration"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"39316\" class=\"elementor elementor-39316\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-936c5b6 topSctGlb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"936c5b6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5aa73c3d\" data-id=\"5aa73c3d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dad39ba elementor-widget elementor-widget-heading\" data-id=\"6dad39ba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">CRM and Marketing Automation Integration<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16d16aa2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16d16aa2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49203bb3\" data-id=\"49203bb3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-46523f0c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46523f0c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5a4d1685\" data-id=\"5a4d1685\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6afbc68b elementor-widget elementor-widget-text-editor\" data-id=\"6afbc68b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div class=\"sfContentBlock\"><p><strong>Your marketing and sales teams need to function as a cohesive, well-aligned unit<\/strong>\u00a0in order for your\u00a0<a href=\"https:\/\/www.act.com\/en-gb\/7-simple-growth-hacks-to-grow-your-small-business\/\">business to grow<\/a>. Integrating your marketing automation tool with your\u00a0<a href=\"https:\/\/www.act.com\/en-gb\/best-crm-for-small-business\/\">CRM<\/a>, can go a long way in ensuring that.<\/p><p>A CRM holds all of your valuable customer data, which needs to be fed to your marketing automation tool, for the latter to function. Without marketing automation integration with CRM, the fundamental purpose of a marketing automation tool (standardised lead management) will be compromised, as you will have to manually upload lead-related data to it. On the other hand, a CRM working in tandem with marketing automation can streamline sales and marketing efforts, lead to cutbacks in cost, and an increase in productivity. Let\u2019s take a look at some of the most tangible benefits of CRM marketing automation integration:<\/p><h4><strong>Hot Leads Don\u2019t Wait<\/strong><\/h4><p><strong>A marketing automation is at its best when it automatically ranks leads<\/strong>\u00a0based on their level of interest and engagement. However, it can only do so if it\u2019s connected to a periodically updated CRM database, that has all the customer information. This allows the sales team to receive the hottest leads at just the right time. This also restricts the funneling of unnurtured leads directly to sales; instead marketers can nurture and monitor leads for some time, and only forward them when they are likely to making a purchase.<\/p><h4><strong>All Your Data in One Place<\/strong><\/h4><p>If both your CRM and marketing automation applications are meant to manage one unified customer-base, then why would you not connect the two together? Managing and syncing information across two software can be a tedious job, and it can lead to data being lost or entered wrong. Integrating the two however makes data management a whole lot easier.<\/p><p>No need to manually synchronise, no need to worry about deleting from two different places, and no need to continuously switch between two applications!<\/p><h4><strong>CRM Success<\/strong><\/h4><p>Marketing automation integration with CRM can finally help your CRM deliver the results you always expected, but never got. When your sales agents will be able to associate key indicators like email clicks, abandoned carts, feedback, website visits, and lead scores etc. to individual people, they will be able to engage with customers more tactically. Out-of-the-box CRM solutions don\u2019t provide such sales empowerment.<\/p><p>It\u2019s an undeniable fact that marketing automation and CRM software work best together. If enhancing productivity and efficiency is what you are after, this could be your game-changer!<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76421a3a elementor-widget elementor-widget-text-editor\" data-id=\"76421a3a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Learn more about Marketing Automation:<\/span><\/span><\/strong><\/h4><ul><li><a href=\"https:\/\/www.act.com\/en-gb\/what-is-marketing-automation\/\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">What is marketing automation?<\/span><\/span><\/a><\/li><li><a href=\"https:\/\/www.act.com\/en-gb\/what-is-marketing-automation\/\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">What can marketing automation do?<\/span><\/span><\/a><\/li><li><a href=\"https:\/\/www.act.com\/en-gb\/email-marketing-automation\/\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Email marketing automation<\/span><\/span><\/a><\/li><li><a href=\"https:\/\/www.act.com\/en-gb\/what-is-marketing-automation\/\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The benefits of marketing automation<\/span><\/span><\/a><\/li><li><a href=\"https:\/\/www.act.com\/en-gb\/how-to-choose-the-best-marketing-automation-software\/\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">How to choose the best marketing automation software?<\/span><\/span><\/a><\/li><li><a href=\"https:\/\/www.act.com\/en-gb\/email-marketing-vs-marketing-automation-are-they-the-same\/\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Email marketing or marketing automation?<\/span><\/span><\/a><\/li><li><a href=\"https:\/\/www.act.com\/en-gb\/are-you-ready-for-marketing-automation\/\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Are you ready for marketing automation?<\/span><\/span><\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55100543 elementor-widget elementor-widget-image\" data-id=\"55100543\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.act.com\/en-gb\/guides\/marketing-automation-ebook\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"241\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/marketing-automation-ebook-bannerd77493e796e1633a9d88ff00001e67f5.png\" class=\"attachment-large size-large wp-image-26835\" alt=\"Act! 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Small investment.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7964df40 elementor-widget elementor-widget-text-editor\" data-id=\"7964df40\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"lead\">Ready to take the first step?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-639155d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"639155d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/en-gb\/trial\/act\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span 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elementor-widget elementor-widget-heading\" data-id=\"56a85af7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Want to see marketing automation in action?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4123972e\" data-id=\"4123972e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24210320 elementor-widget elementor-widget-heading\" data-id=\"24210320\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\nTry Act! Growth Suite free for 14 days.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-71ecaf58\" data-id=\"71ecaf58\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59dc906f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"59dc906f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/my.act.com\/en-gb\/trial\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it free<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CRM and Marketing Automation Integration Your marketing and sales teams need to function as a cohesive, well-aligned unit\u00a0in order for your\u00a0business to grow. Integrating your marketing automation tool with your\u00a0CRM, can go a long way in ensuring that. A CRM holds all of your valuable customer data, which needs to be fed to your marketing [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Benefits of CRM and Marketing Automation Integration<\/title>\n<meta name=\"description\" content=\"Marketing automation software and CRM work best when integrated. 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