{"id":36959,"date":"2021-08-09T09:22:52","date_gmt":"2021-08-09T09:22:52","guid":{"rendered":"http:\/\/act.com\/customer-lifetime-value-calculation\/"},"modified":"2023-01-04T12:33:27","modified_gmt":"2023-01-04T19:33:27","slug":"customer-lifetime-value-calculation","status":"publish","type":"page","link":"https:\/\/products.act.com\/en-gb\/customer-lifetime-value-calculation\/","title":{"rendered":"Customer Lifetime Value Calculation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"36959\" class=\"elementor elementor-36959 elementor-3221\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ae4dea topSctGlb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ae4dea\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60424bf\" data-id=\"60424bf\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7737af elementor-widget elementor-widget-heading\" data-id=\"b7737af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Customer Lifetime Value Calculation:<br>\nA Key Business Growth Metric\n<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b67b80 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b67b80\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e80dcd1\" data-id=\"e80dcd1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b90c655 elementor-widget elementor-widget-text-editor\" data-id=\"b90c655\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>The process of acquiring new customers and retaining existing ones requires a lot of work<\/strong> in terms of understanding, as well as implementation of knowledge gained and current best practices. Fortunately there are various solutions at your fingertips; one such solution is the customer lifetime value metric (LTV).<\/p><p>Let\u2019s be honest. Many of today\u2019s marketing protocols yield fleeting results, or quickly become redundant when powerful, consistently accurate metrics are devised. Arguably the smartest strategy is to jump in at the deep end, familiarising yourself and your teams with demonstrably successful modern metrics that facilitate the deepest insights over the long term.<\/p><p>In this article we will explain what the customer lifetime value is, why it\u2019s important and how to do a customer lifetime value calculation.<\/p><h4><strong>What is customer lifetime value?<\/strong><\/h4><p>To summarise, customer lifetime value is a business metric that allows you to determine the amount of revenue you are likely to gain from each of your customer\u2019s accounts. This metric helps you to accurately predict the revenue value of each customer, after which you can compare this amount to probable lifespan of the customer. You will then be in a position to determine significant customer segments, essentially identifying who brings the most value to your business.<\/p><p>In other words, customer lifetime value is your tool for assessing exactly how much revenue any given customer is likely to generate across the time frame they interact with your business. Customers who spend the most over the longest period of time will have the largest lifetime values.<\/p><p>Your customer service and sales teams will be able to use the findings generated by the metric in order to devise successful ways of encouraging customer loyalty. Problems (and customer pain points) can be more easily identified \u2013 especially through <a href=\"https:\/\/www.act.com\/en-gb\/what-is-a-customer-journey-map\/\">the customer journey mapping process<\/a>. This helps you to offer more value to your customers in a win-win cycle that, when effective, results in higher LTVs.<\/p><h4><strong>Why is customer lifetime value important?<\/strong><\/h4><p>Customer lifetime value is very important, as understanding it leads to greater customer satisfaction and consequently retention. Each customer lifetime value calculation can make this goal a lot easier, since it highlights the probable state of affairs and therefore the areas that need work. As it is absolutely vital that you consistently nurture and provide optimum value to your best customers, knowing where you are at with each one and how long they are likely to stay loyal to your brand is key.<\/p><p>Here is another reason that customer lifetime value\u00a0is\u00a0important: we know it\u2019s not exactly rocket science, but the higher the LTV number, the greater your profits will be. There\u2019s no getting around the fact that customer acquisition is going to cost money, as covered in our article on calculating the cost of customer acquisition.\u00a0 The same goes for <a href=\"https:\/\/www.act.com\/en-gb\/what-is-customer-retention\/\">customer retention<\/a>, although that generally costs less than acquisition \u2013 five times less, to be precise.<\/p><p>The bottom line is that (as with anything in life) in order to improve something you first have to get an accurate measure of the situation, and customer lifetime value calculations help you do just that.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-636f86d elementor-widget elementor-widget-image\" data-id=\"636f86d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.act.com\/en-gb\/cac-calculator-download\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"241\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/cost-per-customer-acquisition-calculator.png\" class=\"attachment-large size-large wp-image-3223\" alt=\"clipart banner that says &quot;easily calculate your customer acquisition costs with this free calculator&quot; with a &quot;download now&quot; button\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/cost-per-customer-acquisition-calculator.png 1024w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/cost-per-customer-acquisition-calculator-300x71.png 300w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/cost-per-customer-acquisition-calculator-768x181.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3beebbf elementor-widget elementor-widget-text-editor\" data-id=\"3beebbf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><strong>How to do a customer lifetime value calculation<\/strong><\/h4><p>You can calculate customer lifetime value by following the five steps below:<\/p><p>1. Calculate the <strong>average purchase value<\/strong> by dividing the total revenue generated by the business by the number of purchases made, during a predetermined time frame of your choice.<\/p><p>2. Calculate the <strong>average frequency of purchase rate<\/strong> by dividing the amount of individual purchases by the number of individual customers purchasing throughout the determined timeframe.<\/p><p>3. Calculate the <strong>customer value<\/strong> by multiplying the average purchase value (1) by the average frequency of purchase rate (2).<\/p><p>4. Calculate the <strong>average customer lifespan<\/strong> by finding the average number of years the customer has continued to buy from your business.<\/p><p>5. To calculate the <strong>LTV<\/strong>, you will need to multiply the customer value (3) by the average customer lifespan (4). You will then have an approximate figure corresponding to expected revenue generated by an average customer throughout their interaction with your business.<\/p><p>We know this might be a little confusing, which is why we have created a tool to help our readers shortcut to the figures. You can use our free <a href=\"\/en-gb\/cac-calculator-download\/\">customer acquisition cost calculator<\/a>\u00a0to determine both the cost of customer acquisition and the customer lifetime value too. We hope you enjoy using this tool, and don\u2019t forget to take a look around the site for other useful advice on successful customer acquisition and retention.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc24dc8 elementor-widget elementor-widget-text-editor\" data-id=\"dc24dc8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"sfContentBlock\"><h4>Learn more about Customer Acquisition:<\/h4><ul><li><a href=\"\/en-gb\/customer-acquisition\/\">What is customer acquisition?<\/a><\/li><li><a href=\"\/en-gb\/customer-acquisition-cost\/\">How to calculate your customer acquisition cost<\/a><\/li><li><a href=\"https:\/\/www.act.com\/en-gb\/customer-acquisition-funnel-template\/\">How to create a customer acquisition funnel template<\/a><\/li><li><a href=\"https:\/\/www.act.com\/en-gb\/customer-acquisition-strategy\/\">A guide to your customer acquisition strategy<\/a><\/li><li><a href=\"\/en-gb\/cost-per-customer-acquisition-calculator\/\">Why all businesses should calculate customer acquisition costs<\/a><\/li><li><a href=\"\/en-gb\/ltv-cac-ratio\/\">What is the LTV:CAC ratio and how can you calculate it?<\/a><\/li><\/ul><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-217fcee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"217fcee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ce3b7a\" data-id=\"0ce3b7a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43ee60d elementor-widget elementor-widget-html\" data-id=\"43ee60d\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script src=\"https:\/\/ajax.googleapis.com\/ajax\/libs\/jquery\/3.5.1\/jquery.min.js\"><\/script>\r\n<script>\r\n$(document).scroll(function () {\r\n    var y = $(this).scrollTop();\r\n    if (y > 200) {\r\n        $('.bottomMenu, .bottom_menu_close').fadeIn();\r\n    } else {\r\n        $('.bottomMenu, .bottom_menu_close').fadeOut();\r\n    }\r\n\r\n});\r\n$(document).ready(function(){\r\n    $(\".bottom_menu_close\").click(function(){\r\n$(\".bottomMenu\").hide();\r\n});\r\n});\r\n\r\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf8d380 bottomMenu elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf8d380\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d9e153\" data-id=\"7d9e153\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-503f5b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"503f5b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-aa14b50\" data-id=\"aa14b50\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30e34fa elementor-widget elementor-widget-heading\" data-id=\"30e34fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FREE EXCEL CALCULATOR<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-5b90783\" data-id=\"5b90783\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb001fa elementor-widget elementor-widget-text-editor\" data-id=\"bb001fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Easily calculate your customer lifetime value<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-fb7ba33\" data-id=\"fb7ba33\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4793c7 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b4793c7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en-gb\/cac-calculator-download\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Download now<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-c262fa7\" data-id=\"c262fa7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46403bd bottom_menu_close elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"46403bd\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e2f336a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e2f336a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20c2c0ce\" data-id=\"20c2c0ce\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94c060a elementor-widget elementor-widget-heading\" data-id=\"94c060a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Big results. Small investment.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-744ce027 elementor-widget elementor-widget-text-editor\" data-id=\"744ce027\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"lead\">Ready to take the first step?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3df91a01 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3df91a01\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/en-gb\/trial\/act\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it free<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Customer Lifetime Value Calculation: A Key Business Growth Metric The process of acquiring new customers and retaining existing ones requires a lot of work in terms of understanding, as well as implementation of knowledge gained and current best practices. Fortunately there are various solutions at your fingertips; one such solution is the customer lifetime value [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Lifetime Value Calculation - A Key Business Growth Metric<\/title>\n<meta name=\"description\" content=\"The customer lifetime value metric (LTV) is a powerful tool for determining the value your customers are bringing to your business and promoting customer retention.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Lifetime Value Calculation\" \/>\n<meta property=\"og:description\" content=\"The customer lifetime value metric (LTV) is a powerful tool for determining the value your customers are bringing to your business and promoting customer retention.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/products.act.com\/en-gb\/customer-lifetime-value-calculation\/\" \/>\n<meta property=\"og:site_name\" content=\"Act!\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-04T19:33:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/08\/cost-per-customer-acquisition-calculator.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/products.act.com\/en-gb\/customer-lifetime-value-calculation\/\",\"url\":\"https:\/\/products.act.com\/en-gb\/customer-lifetime-value-calculation\/\",\"name\":\"Customer Lifetime Value Calculation - A Key Business Growth Metric\",\"isPartOf\":{\"@id\":\"https:\/\/products.act.com\/en-gb\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/products.act.com\/en-gb\/customer-lifetime-value-calculation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/products.act.com\/en-gb\/customer-lifetime-value-calculation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/08\/cost-per-customer-acquisition-calculator.png\",\"datePublished\":\"2021-08-09T09:22:52+00:00\",\"dateModified\":\"2023-01-04T19:33:27+00:00\",\"description\":\"The customer lifetime value metric (LTV) is a powerful tool for determining the value your customers are bringing to your business and promoting customer retention.\",\"breadcrumb\":{\"@id\":\"https:\/\/products.act.com\/en-gb\/customer-lifetime-value-calculation\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/products.act.com\/en-gb\/customer-lifetime-value-calculation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/products.act.com\/en-gb\/customer-lifetime-value-calculation\/#primaryimage\",\"url\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/08\/cost-per-customer-acquisition-calculator.png\",\"contentUrl\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/08\/cost-per-customer-acquisition-calculator.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/products.act.com\/en-gb\/customer-lifetime-value-calculation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/products.act.com\/en-gb\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Customer Lifetime Value Calculation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/products.act.com\/en-gb\/#website\",\"url\":\"https:\/\/products.act.com\/en-gb\/\",\"name\":\"Act!\",\"description\":\"CRM &amp; Marketing Automation in One\",\"publisher\":{\"@id\":\"https:\/\/products.act.com\/en-gb\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/products.act.com\/en-gb\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/products.act.com\/en-gb\/#organization\",\"name\":\"Act!\",\"url\":\"https:\/\/products.act.com\/en-gb\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/products.act.com\/en-gb\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/07\/logo_fe5000.png\",\"contentUrl\":\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/07\/logo_fe5000.png\",\"width\":120,\"height\":120,\"caption\":\"Act!\"},\"image\":{\"@id\":\"https:\/\/products.act.com\/en-gb\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Customer Lifetime Value Calculation - A Key Business Growth Metric","description":"The customer lifetime value metric (LTV) is a powerful tool for determining the value your customers are bringing to your business and promoting customer retention.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_GB","og_type":"article","og_title":"Customer Lifetime Value Calculation","og_description":"The customer lifetime value metric (LTV) is a powerful tool for determining the value your customers are bringing to your business and promoting customer retention.","og_url":"https:\/\/products.act.com\/en-gb\/customer-lifetime-value-calculation\/","og_site_name":"Act!","article_modified_time":"2023-01-04T19:33:27+00:00","og_image":[{"url":"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/08\/cost-per-customer-acquisition-calculator.png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/products.act.com\/en-gb\/customer-lifetime-value-calculation\/","url":"https:\/\/products.act.com\/en-gb\/customer-lifetime-value-calculation\/","name":"Customer Lifetime Value Calculation - A Key Business Growth Metric","isPartOf":{"@id":"https:\/\/products.act.com\/en-gb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/products.act.com\/en-gb\/customer-lifetime-value-calculation\/#primaryimage"},"image":{"@id":"https:\/\/products.act.com\/en-gb\/customer-lifetime-value-calculation\/#primaryimage"},"thumbnailUrl":"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/08\/cost-per-customer-acquisition-calculator.png","datePublished":"2021-08-09T09:22:52+00:00","dateModified":"2023-01-04T19:33:27+00:00","description":"The customer lifetime value metric (LTV) is a powerful tool for determining the value your customers are bringing to your business and promoting customer retention.","breadcrumb":{"@id":"https:\/\/products.act.com\/en-gb\/customer-lifetime-value-calculation\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/products.act.com\/en-gb\/customer-lifetime-value-calculation\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/products.act.com\/en-gb\/customer-lifetime-value-calculation\/#primaryimage","url":"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/08\/cost-per-customer-acquisition-calculator.png","contentUrl":"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/08\/cost-per-customer-acquisition-calculator.png"},{"@type":"BreadcrumbList","@id":"https:\/\/products.act.com\/en-gb\/customer-lifetime-value-calculation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/products.act.com\/en-gb\/"},{"@type":"ListItem","position":2,"name":"Customer Lifetime Value Calculation"}]},{"@type":"WebSite","@id":"https:\/\/products.act.com\/en-gb\/#website","url":"https:\/\/products.act.com\/en-gb\/","name":"Act!","description":"CRM &amp; Marketing Automation in One","publisher":{"@id":"https:\/\/products.act.com\/en-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/products.act.com\/en-gb\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/products.act.com\/en-gb\/#organization","name":"Act!","url":"https:\/\/products.act.com\/en-gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/products.act.com\/en-gb\/#\/schema\/logo\/image\/","url":"https:\/\/products.act.com\/wp-content\/uploads\/2021\/07\/logo_fe5000.png","contentUrl":"https:\/\/products.act.com\/wp-content\/uploads\/2021\/07\/logo_fe5000.png","width":120,"height":120,"caption":"Act!"},"image":{"@id":"https:\/\/products.act.com\/en-gb\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/pages\/36959"}],"collection":[{"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/comments?post=36959"}],"version-history":[{"count":0,"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/pages\/36959\/revisions"}],"wp:attachment":[{"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/media?parent=36959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/categories?post=36959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/tags?post=36959"},{"taxonomy":"folder","embeddable":true,"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/folder?post=36959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}