{"id":36596,"date":"2021-09-02T10:36:56","date_gmt":"2021-09-02T10:36:56","guid":{"rendered":"http:\/\/act.com\/sales-pipeline\/"},"modified":"2023-01-12T11:32:03","modified_gmt":"2023-01-12T18:32:03","slug":"sales-pipeline","status":"publish","type":"page","link":"https:\/\/products.act.com\/en-gb\/sales-pipeline\/","title":{"rendered":"sales-pipeline"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"36596\" class=\"elementor elementor-36596 elementor-11041\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47455e9 topSctGlb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47455e9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46edb8b\" data-id=\"46edb8b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-441e51f elementor-widget elementor-widget-heading\" data-id=\"441e51f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">What Is A Sales Pipeline and Why Does A Small Business Need One?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b340280 elementor-widget elementor-widget-text-editor\" data-id=\"b340280\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>The goal with a sales pipeline in your small business is to create a snapshot of current clients and prospects and the position they are in the sales process. Showing what the expected sales are going to be for a current time and or with a representative from the company. Below is a Sales Pipeline 101 for you and your small business.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67b679e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"67b679e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.act.com\/en-gb\/trial\/act\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it free<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ced2e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ced2e6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-607ee5a\" data-id=\"607ee5a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-219e70d elementor-widget elementor-widget-heading\" data-id=\"219e70d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Difference Between A Sales Funnel & Sales Pipeline<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b36639a elementor-widget elementor-widget-text-editor\" data-id=\"b36639a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li>There is often a lot of confusion centered around the terms, &#8220;sales pipeline&#8221; and &#8220;sales funnel&#8221;. Do you know the difference between the two? If not, it&#8217;s perfectly fine. Let&#8217;s define and dissect each term, to hopefully eradicate future misunderstandings.<\/li>\n<\/ul>\n<h4><strong>What is a Sales Funnel?<\/strong><\/h4>\n<p>A sales funnel (also known as a sales process or revenue funnel) refers to the process of converting a prospect into a customer, with the objective of persuading them to purchase a product or service by guiding them through a multi-layered model. There are several phases in a sales funnel, and they include:<\/p>\n<p><ul><li><strong style=\"font-size: 16px;\">Awareness<\/strong><span style=\"font-size: 16px;\"> \u2013 This is where a prospect becomes aware of a brand either by accident (social media, friend, google search, ad) or through an alluring offer, and decides to take the first step and reach out via a website form, content download, survey, etcetera. Regardless of how they arrive, the objective now is to continue their journey through the funnel.<\/span><\/li><li><strong style=\"font-size: 16px;\">Interest<\/strong><span style=\"font-size: 16px;\"> \u2013 After a prospect has become aware of a brand, they then commence to conducting their own research on your product\/service and your competitor&#8217;s product\/service to determine which brand is best for them.<\/span><\/li><li><strong style=\"font-size: 16px;\">Decision<\/strong><span style=\"font-size: 16px;\"> \u2013 After conducting extensive research, the prospect is now sure that they want to buy said product\/service, but now have to decide between multiple options. This is typically when a brand presents it&#8217;s best offer to a prospect to close the deal.<\/span><\/li><li><strong style=\"font-size: 16px;\">Action<\/strong><span style=\"font-size: 16px;\"> \u2013 At the bottom of the sales funnel, a lead is ready to make the decision. They&#8217;ll either purchase your product\/service or go with a competitor. If a customer decides to purchase from your business, then the sales process extends to another step, &#8220;retention.&#8221; This is the act of persuading a customer to continue to buy from your company after their first purchase.<\/span><\/li><\/ul><\/p>\n<h4><strong>What is a Sales Pipeline?<\/strong><\/h4>\n<p>A sales pipeline refers to a specific list of actions taken by a sales representative, with the objective of converting a prospect into a customer. This process allows sales reps to monitor the status of every deal with every prospect, for the purpose of ensuring that sales goals are met. Similar to a sales funnel model, a sales pipeline model consists of stages that help the flow of prospects transition from point A to point B. These stages include:<\/p>\n<ul>\n<li><strong>Qualification<\/strong> \u2013 In order to transition a prospect down a sales process, a sales representative will need to ask a lead questions like, what their needs are, what their budget is, and so on. Then use that information to determine if they are likely to make a purchase.<\/li>\n<li><strong>Meeting<\/strong> \u2013 Whether in person, over the phone, or through email, after a prospect has been qualified, it is now time to have a discussion with said lead to figure out their needs and find an ideal solution.<\/li>\n<li><strong>Proposal<\/strong> \u2013 After the meeting, a sales representative will take the information discussed, and provide a lead with a comprehensive quote disclosing information such as the services\/products that will be provided and cost of said services\/products.<\/li>\n<li><strong>Closing<\/strong> \u2013 After a quote has been provided to a prospect and negotiations are conducted to work out the best deal for both parties, contracts are then signed and the lead is then officially converted into a customer.<\/li>\n<\/ul>\n<p>Although a &#8220;sales funnel&#8221; differs from a &#8220;sales pipeline,&#8221; there is one similarity that binds both terms. That is the funnel-like structure of the process that works to push through prospects who are truly interested or open to being persuaded to purchase a product or service. For small businesses owners looking to learn more about incorporating a sales pipeline or sales funnel into their business operations to increase the efficiency of their sales and marketing efforts.<\/p>\n<h2><strong>What are the Sales Pipeline Stages?<\/strong><\/h2>\n<p>A sales pipeline is an effective tool used by sales representatives to help transition new leads down a layered funnel-like system that ends with said lead becoming a customer. It is essentially a visual representation of the revenue expected to be generated on a deal or during a period of time, and consist of multiple stages, including:<\/p>\n<ul>\n<li><strong>Initial Contact<\/strong> \u2013 The initial contact refers to the first time a lead has contact with your brand, and this interaction usually stems from the marketing efforts (ads, forms, surveys, social media interactions, google searches) of your business&#8217;s marketing department. After the initial connection has been established, the lead is then passed off to a sales rep to gather more information.<\/li>\n<li><strong>Qualification<\/strong> \u2013 The process of qualifying a lead is determined by the criteria set by your business&#8217;s sales department. Fully qualified prospects are assessed through their answers to a host of questions (i.e., what do you do for work, can you afford our product or service, what do you need, how soon do you need it, etcetera), used to determine their viability as customers. If the likelihood of a prospect becoming a customer is high, then they are then transitioned to the next phase.<\/li>\n<li><strong>Meeting<\/strong> \u2013 Once a lead is qualified, the next phase in the process is a meeting via a phone call, email, or in person. This is typically when a business unleashes a top sales rep or account exec to discuss the intricacies of the service or product the prospect is interested in purchasing.<\/li>\n<li><strong>Proposal<\/strong> \u2013 After the meeting, and once the prospect has confirmed that they are still interested in what your business is offering, this is when a proposal is sent out to the prospect, detailing what product or service will be provided, how much the product or service will cost, and the duration of the contract (if necessary). It is not uncommon for prospects to try and negotiate for a better price or weigh their options with a competitor&#8217;s products or services to ensure that they are getting the best deal before signing.<\/li>\n<li><strong>Closing<\/strong> \u2013 Once both parties have read over the proposal, and asked all remaining questions, this is when the contract is signed and the lead has officially transitioned from that to a customer.<\/li>\n<\/ul>\n<p>After the deal is done, it is now time to try to increase the value of the customer by finding opportunities to increase revenue generated per sale, increase customer retention, and lower the expenses associated with serving of a customer by implementing sales strategies like up-selling and cross-selling.<\/p>\n<h4><strong>What is Up-selling?<\/strong><\/h4>\n<p>Up-selling is an important sales technique designed to increase customer retention by persuading a customer to spend more per sale. It specifically refers to the process of convincing a customer to purchase a more expensive item by offering premium or upgraded version of the product or service they have chosen.<\/p>\n<h4><strong>What is Cross-Selling?<\/strong><\/h4>\n<p>Cross-selling is another important sales technique designed to increase customer retention by persuading a customer to spend more. It specifically refers to the process of convincing a customer to purchase an item related to or that complements the item that they have just purchased. For small businesses owner&#8217;s looking to refine their sales pipeline and increase the effectiveness of every stage of the process, Act! is here and ready to help you reach your goals. We provide an all-inclusive CRM designed to facilitate the process of acquiring new leads, assist your sales reps in transitioning them through your sales pipeline more efficiently, and helping you increase customer retention.<\/p>\n<h2><strong>Increasing Your Bottom Line With Your Sales Pipeline<\/strong><\/h2>\n<p>A well-managed sales pipeline is vital to improving your business&#8217;s bottom line. A sales pipeline refers to a detailed process designed to guide a sales representative down the path of converting a prospect into a customer. The stages of this process include:<\/p>\n<ul>\n<li>Initial Contact<\/li>\n<li>Qualification<\/li>\n<li>Meeting<\/li>\n<li>Proposal<\/li>\n<li>Closing<\/li>\n<\/ul>\n<p>Hopefully, if all goes according to plan and a sales representative is able to close a deal, they will have then transitioned into the next phase, and that is customer retention.<\/p>\n<h4><strong>What is Customer Retention?<\/strong><\/h4>\n<p>Customer retention refers to the ability of a business to keep a customer returning to their brand to purchase products and services without losing their business to competitors in the same market. Customer retention is important because having a customer spend more money over a specified period of time increases their value, and for the business, it&#8217;s a more cost-effective option compared to customer acquisition, which refers to the process of acquiring new customers. Customer acquisition is the least sought after alternative due to the resources that go into getting new business (i.e., time and money).<\/p>\n<h4><strong>What is Bottom Line?<\/strong><\/h4>\n<p>The bottom line refers to a business&#8217;s net earnings, profits, and income. The &#8220;bottom&#8221; aspect of bottom line references the location of the net income amount on a business&#8217;s income statement. For a business to increase its bottoms line using a sales pipeline means that the business is improving it&#8217;s net earnings while simultaneously reducing the expenses associated with improving it. So, the question here is, how can a business use their sales pipeline to improve its bottom line? The answer is simply to ensure that your pipeline is running efficiently. Here are some common issues that can begin to negatively affect a sales reps ability to close a deal, which in turn can negatively impact a business&#8217;s bottom line.<\/p>\n<p><strong>Clogged Sales Pipelines<\/strong> \u2013 Jammed packed sales pipelines cause a tremendous amount of confusion for sales representatives, and often lead to prospects being left in limbo inside your pipeline. Besides the confusion of having leads who may or may not be interested in purchasing a product or service, a clogged sales pipeline can provide misleading sales projections at the end of the quarter, causing sales representatives to expect bigger earnings than what they have actually generated.<\/p>\n<p><strong>Poor Communication Strategies<\/strong> \u2013 Communicating efficiently and strategically is extremely important in regards to the process of converting a new lead into a customer. Prospects in every stage of the sales process need to be communicated with, in an appropriate manner, with the purpose of helping push them into the next phase of the pipeline. This often requires a bit of trial and error to understand what works and what doesn&#8217;t, in regards to your technique.<\/p>\n<p><strong>Minimal Knowledge of Leads<\/strong> \u2013 If your company is fortunate enough to have generated a lead, the best way to lose them to your competition is by having little understanding of what service or product they want or need. Getting to know your lead on a deeper level is the best way to gain their confidence. Maintaining contact with a prospect and following them on their journey through your website is an extremely effective way to gather intel and use it to convert them into a customer. Sales reps can also use the information from the first sale to continue to up-sell and cross-sell a customer to enhance their value and increase your business&#8217;s bottom line. If you&#8217;re a small business owner looking for ways to improve upon your business&#8217;s sales pipeline, with the objective of increasing your bottom line, Act! provides an all-inclusive CRM that is designed to manage the flow of prospects, and provide real-time feedback to enhance your pipeline&#8217;s effectiveness.<\/p>\n<h2><strong>How Can Act! CRM Help Enhance Your Sales Pipeline<\/strong><\/h2>\n<p>A sales pipeline refers to the position of a prospect in your unique sales process, and details the actions that need to take place in-order for a sales&nbsp;representative to transition a prospect interested in a deal to a paying customer. Using all-inclusive software like Act!&#8217;s CRM to support the conversion of leads is an essential element to the growth of your business and management of your sales pipelines. Some of the tools that Act!&#8217;s CRM possess include:<br><strong>Dynamic Sales Pipeline Management<\/strong> \u2013 Businesses have the option to use Act! to generate a creative sales system to manage the flow of prospects through each stage of the process, or implement one of their own. This feature tracks and stores an array of data not limited to the probability of closing a deal. Users are presented with a digital display of their sales pipeline in an easily digestible manner, in which they can use to project revenue and adjust the process according to their liking. <strong><br>Rich Customer Management<\/strong> \u2013 Act!&#8217;s CRM keeps an extensive record of interactions with prospects such as emails, notes, activities and much more, for the purpose of communicating with them in an efficient manner to help close deals.<br><strong>Marketing Automation<\/strong> \u2013 Marketing automation combined with our CRM forms to become an extremely effective tool for marketing departments. Businesses can enhance the way they communicate with prospects and customers by setting defined criteria, that when triggered sends out automated correspondence to intended recipients to begin the process of transitioning them through the sales pipeline.<br><strong>Actionable Business Insights<\/strong> \u2013 Users have full access to live metrics with engaging graphical dashboards, detailing company (individual, team, and business) performance, including information regarding marketing, sales, and KPIs (key performance indicator health), to assist in better decision making. Users can view these details using one of over 50 pre-built reports, or create your own using our report designer, and export reports for your team using Microsoft Excel, PDFs, or simply through email for further viewing.<\/p>\n<h4><strong>What Are Some Sales Pipeline Mistakes That Act! Helps You Mitigate?<\/strong><\/h4>\n<p><strong><br>Shirking Pipelines<\/strong> \u2013 This often occurs when sales teams are handling sales pipelines with outdated software. During a period when prospects a flowing through your sales pipeline, it is normal (when using outdated software) to neglect prospects, but the consequences of disregarding leads will be felt once the pipeline inevitably dry&#8217;s up. Using a CRM like Act! makes the likelihood of losing prospects due to neglect difficult, because of its ability to automatically store a prospects data and alert a user when they&#8217;ve entered the pipeline.<br><strong>Congested Pipelines<\/strong> \u2013 Congested sales pipelines can cause inaccuracies when it comes to predicting future sales. Having prospects in your system who you&#8217;ve lost contact with for quite some time will have caused you to fall far below your forecasted projections. CRM&#8217;s work with users to ensure that their expectations are closer to reality than fantasy, by monitoring prospects interactions and informing user&#8217;s of potential congestion within their sales pipeline.<br><strong>Losing Leads<\/strong> \u2013 Losing leads is equivalent to losing money. Follow up processes are extremely important in regards to generating revenue through deals, and Act!&#8217;s CRM solution partners with marketing teams to maintain consistency in regards to reaching out to prospects to make every attempt (based on the criteria set by the user) to convert them into consumers before eventually moving them into separate folder to prevent sales pipeline congestion.<\/p>\n<h4><strong>Improving Your Sale&#8217;s Pipeline With Act!<\/strong><\/h4>\n<p>Act! incorporates all of the tools embedded within it&#8217;s CRM to manage sales pipelines, and enhance the efficiency of the process. To learn how Act! can help grow your business by generating more sales through deals. Make your small business the best it can be with the next generation of Act! <a href=\"https:\/\/www.act.com\/en-gb\/contact-us\">Contact us<\/a> today or if you like follow us over to our how to improve sales in your small business.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87025ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87025ce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c0a98a\" data-id=\"9c0a98a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-66cfd43 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66cfd43\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9e92ff6\" data-id=\"9e92ff6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59d0de1 elementor-widget elementor-widget-heading\" data-id=\"59d0de1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Adaptable<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73a6b38 elementor-widget elementor-widget-image\" data-id=\"73a6b38\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"240\" height=\"137\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/09\/adaptable_2colordda377e796e1633a9d88ff00001e67f5.png\" class=\"attachment-large size-large wp-image-10850\" alt=\"icons of various webpages\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31a7e80 elementor-widget elementor-widget-text-editor\" data-id=\"31a7e80\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Act! works like you work<\/strong>, equipping you with a variety of configuration options from lightly personalised to completely customised. Set security rules, automate unique processes, and more. Highly trained Act! Certified Consultants<sup>1<\/sup>\u00a0can help create your Act! experience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-00b83a4\" data-id=\"00b83a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cba1ec6 elementor-widget elementor-widget-heading\" data-id=\"cba1ec6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Everywhere<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e961626 elementor-widget elementor-widget-image\" data-id=\"e961626\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"240\" height=\"137\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/09\/everywhere_2colorf7a377e796e1633a9d88ff00001e67f5.png\" class=\"attachment-large size-large wp-image-10852\" alt=\"icons of a desktop, tablet, and mobile showing a human avatar and location needle icon\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9d3c77 elementor-widget elementor-widget-text-editor\" data-id=\"c9d3c77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Act! goes where you go<\/strong>, enabling you to be productive from wherever you work\u2014the office, home, or the road. Get to the details you need whether you\u2019re online or offline. Sophisticated offline sync capabilities keep everyone in the business up to date.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-16ee3a8\" data-id=\"16ee3a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-826c180 elementor-widget elementor-widget-heading\" data-id=\"826c180\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Connected<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b6923c elementor-widget elementor-widget-image\" data-id=\"2b6923c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"240\" height=\"137\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/09\/connected_2color11a477e796e1633a9d88ff00001e67f5.png\" class=\"attachment-large size-large wp-image-10851\" alt=\"icon of a webpage with various company logos inlcuding: slack, shopify, outlook, google chrome, excel, act! CRM, and quickbooks\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b536e7c elementor-widget elementor-widget-text-editor\" data-id=\"b536e7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Act! likes what you like<\/strong>, keeping you connected to the tools and apps you love like Slack\u2122, QuickBooks\u00ae Online, Shopify, and hundreds more via Act! Connect. Direct integration with Outlook\u00ae, Google\u2122, and Excel enables seamless interaction.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87717ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87717ca\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abf5363\" data-id=\"abf5363\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-35e47a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35e47a9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-673c9a8\" data-id=\"673c9a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5b182a elementor-widget elementor-widget-heading\" data-id=\"f5b182a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What you get with Act! CRM<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ecb2e2 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"4ecb2e2\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/products.act.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Powerful sales and marketing features that fuel business growth.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Freedom to tailor an Act! experience to fit your unique needs.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Flexible deployment with Cloud, on-premises, and hybrid options.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Exclusive Act! Insider benefits that keep you current, covered, and connected.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Peace of mind, because Act! is the proven, trusted choice of small and mid-sized businesses.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Extensive online training resources that help you get the most from Act!.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Expert technical support<sup>2<\/sup> with phone, live chat, and email options.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-84c088a\" data-id=\"84c088a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17a8c58 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"17a8c58\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"da_free_trial\">\n<span class=\"trial_14\">14<\/span>\n<span class=\"trial_text\"> day free trial easy to setup<\/span>\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d4e4df elementor-widget elementor-widget-heading\" data-id=\"9d4e4df\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">14 day free trial easy to setup<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee2c271 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ee2c271\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.act.com\/en-gb\/trial\/act\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it free<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-921a3b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"921a3b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae6163b\" data-id=\"ae6163b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b95560c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b95560c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-648ac40\" data-id=\"648ac40\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10870c7 elementor-widget elementor-widget-heading\" data-id=\"10870c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rest-assured, Act! is the proven, trusted choice<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b102b4c elementor-widget elementor-widget-text-editor\" data-id=\"b102b4c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Act! is the proven, trusted choice of entrepreneurs, sales teams, and small and mid-sized businesses\u2014and has been for over 30 years. Act! helped establish the CRM category and has been leading the way ever since, acquiring over six million users in 100+ countries, so you know you\u2019re in good company and in good hands. And while Act! is simple to learn and easy to use, we\u2019re here to help with expert technical support<sup>2<\/sup>, digital self-help, and a vast network of Act! Certified Consultants<sup>1<\/sup> if you need it.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5ace5a feature_benefits elementor-widget elementor-widget-button\" data-id=\"d5ace5a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"\/en-gb\/products\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">See features & benefits<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0c5eaad\" data-id=\"0c5eaad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-688a3cf elementor-widget elementor-widget-image\" data-id=\"688a3cf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"305\" height=\"298\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/09\/growing-businesses-since-1987-1.png\" class=\"attachment-large size-large wp-image-10892\" alt=\"30 growing business since 1987\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/09\/growing-businesses-since-1987-1.png 305w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/09\/growing-businesses-since-1987-1-300x293.png 300w\" sizes=\"(max-width: 305px) 100vw, 305px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cf2ec59 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf2ec59\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-e-bg-lazyload=\"\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a85f39\" data-id=\"3a85f39\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3b33fc elementor-widget elementor-widget-heading\" data-id=\"f3b33fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Don't take our word for it!\nSee why our customers love Act!:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3416ef elementor-widget elementor-widget-oew-testimonial-carousel\" data-id=\"d3416ef\" data-element_type=\"widget\" data-widget_type=\"oew-testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div class=\"oew-testimonial-carousel swiper-container-wrap clr\">\n\n\t\t\t<div class=\"oew-testimonial-wrapper oew-carousel-container oew-testimonial-text-align-center oew-testimonial-inline oew-testimonial-image-after swiper\" data-settings=\"{&quot;items&quot;:1,&quot;slides&quot;:1,&quot;margin&quot;:10,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:3000,&quot;loop&quot;:&quot;1&quot;}\">\n\n\t\t\t\t<div class=\"swiper-wrapper\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"swiper-slide\">\n\n\t\t\t\t\t\t\t<div class=\"oew-testimonial-symbol\"><div class=\"oew-testimonial-symbol-inner\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 33\"><path d=\"M29.480315,7.65354331 C27.5485468,10.0682535 26.5826772,12.5144233 26.5826772,14.992126 C26.5826772,16.042 26.7086602,16.9448781 26.9606299,17.7007874 C28.4304535,16.5669235 30.0262381,16 31.7480315,16 C34.0997493,16 36.0629843,16.7453994 37.6377953,18.2362205 C39.2126063,19.7270416 40,21.7322709 40,24.2519685 C40,26.6036863 39.2021077,28.5669213 37.6062992,30.1417323 C36.0104907,31.7165433 34.0577543,32.503937 31.7480315,32.503937 C28.4304296,32.503937 25.8897726,31.1391213 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3.30708661,8.28346457 C5.51182205,4.86087528 8.83987276,2.09974803 13.2913386,0 L14.488189,2.33070866 C11.8005115,3.4645726 9.49082331,5.23883307 7.55905512,7.65354331 Z\"><\/path><\/svg><\/div><\/div>\n\t\t\t\t\t\t\t\t<div class=\"oew-testimonial-content\">\n\t\t\t\t\t\t\t\t\t<div class=\"oew-testimonial-content-inner\">\n\t\t\t\t\t\t\t\t\t\tThere was an immediate improvement the moment we implemented Act! CRM.\u201d \t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"oew-testimonial-meta oew-has-image\"><div class=\"oew-testimonial-meta-inner\"><div class=\"oew-testimonial-details\"><div class=\"oew-testimonial-name\">John Herik<\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"oew-testimonial-image\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"576\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/09\/jan-kuipers-1-768x576.png\" class=\"attachment-medium_large size-medium_large wp-image-10898\" alt=\"jan kuipers nunspeet logo\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/09\/jan-kuipers-1-768x576.png 768w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/09\/jan-kuipers-1-300x225.png 300w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/09\/jan-kuipers-1.png 800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"swiper-slide\">\n\n\t\t\t\t\t\t\t<div class=\"oew-testimonial-symbol\"><div class=\"oew-testimonial-symbol-inner\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 33\"><path d=\"M29.480315,7.65354331 C27.5485468,10.0682535 26.5826772,12.5144233 26.5826772,14.992126 C26.5826772,16.042 26.7086602,16.9448781 26.9606299,17.7007874 C28.4304535,16.5669235 30.0262381,16 31.7480315,16 C34.0997493,16 36.0629843,16.7453994 37.6377953,18.2362205 C39.2126063,19.7270416 40,21.7322709 40,24.2519685 C40,26.6036863 39.2021077,28.5669213 37.6062992,30.1417323 C36.0104907,31.7165433 34.0577543,32.503937 31.7480315,32.503937 C28.4304296,32.503937 25.8897726,31.1391213 24.1259843,28.4094488 C22.6561606,26.1417209 21.9212598,23.3071036 21.9212598,19.9055118 C21.9212598,15.5800309 23.023611,11.7060539 25.2283465,8.28346457 C27.4330819,4.86087528 30.7611326,2.09974803 35.2125984,0 L36.4094488,2.33070866 C33.7217713,3.4645726 31.4120831,5.23883307 29.480315,7.65354331 Z M7.55905512,7.65354331 C5.62728693,10.0682535 4.66141732,12.5144233 4.66141732,14.992126 C4.66141732,16.042 4.78740031,16.9448781 5.03937008,17.7007874 C6.46719874,16.5669235 8.06298331,16 9.82677165,16 C12.1364945,16 14.0892309,16.7453994 15.6850394,18.2362205 C17.2808479,19.7270416 18.0787402,21.7322709 18.0787402,24.2519685 C18.0787402,25.805782 17.7007912,27.2125921 16.9448819,28.4724409 C16.1889726,29.7322898 15.1811087,30.7191565 13.9212598,31.4330709 C12.661411,32.1469852 11.2965953,32.503937 9.82677165,32.503937 C6.50916976,32.503937 3.96851276,31.1391213 2.20472441,28.4094488 C0.734900787,26.1417209 0,23.3071036 0,19.9055118 C0,15.5800309 1.10235118,11.7060539 3.30708661,8.28346457 C5.51182205,4.86087528 8.83987276,2.09974803 13.2913386,0 L14.488189,2.33070866 C11.8005115,3.4645726 9.49082331,5.23883307 7.55905512,7.65354331 Z\"><\/path><\/svg><\/div><\/div>\n\t\t\t\t\t\t\t\t<div class=\"oew-testimonial-content oew-testimonial-content\">\n\t\t\t\t\t\t\t\t\t<div class=\"oew-testimonial-content-inner oew-testimonial-content-inner\">\n\t\t\t\t\t\t\t\t\t\tI have been very impressed with the range of tools that Act! can provide and how it has been tailored to our needs.\u201d \t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"oew-testimonial-meta oew-has-image oew-testimonial-meta oew-has-image\"><div class=\"oew-testimonial-meta-inner\"><div class=\"oew-testimonial-details\"><div class=\"oew-testimonial-name oew-testimonial-name\">Gemma Borgert<\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"oew-testimonial-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1384\" height=\"373\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/09\/pfmmedical_white_logo-1.png\" class=\"attachment-full size-full wp-image-10941\" alt=\"pfm medical logo with the logo of quality and experience\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/09\/pfmmedical_white_logo-1.png 1384w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/09\/pfmmedical_white_logo-1-300x81.png 300w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/09\/pfmmedical_white_logo-1-1024x276.png 1024w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/09\/pfmmedical_white_logo-1-768x207.png 768w\" sizes=\"(max-width: 1384px) 100vw, 1384px\" \/><\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"swiper-slide\">\n\n\t\t\t\t\t\t\t<div class=\"oew-testimonial-symbol\"><div class=\"oew-testimonial-symbol-inner\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 33\"><path d=\"M29.480315,7.65354331 C27.5485468,10.0682535 26.5826772,12.5144233 26.5826772,14.992126 C26.5826772,16.042 26.7086602,16.9448781 26.9606299,17.7007874 C28.4304535,16.5669235 30.0262381,16 31.7480315,16 C34.0997493,16 36.0629843,16.7453994 37.6377953,18.2362205 C39.2126063,19.7270416 40,21.7322709 40,24.2519685 C40,26.6036863 39.2021077,28.5669213 37.6062992,30.1417323 C36.0104907,31.7165433 34.0577543,32.503937 31.7480315,32.503937 C28.4304296,32.503937 25.8897726,31.1391213 24.1259843,28.4094488 C22.6561606,26.1417209 21.9212598,23.3071036 21.9212598,19.9055118 C21.9212598,15.5800309 23.023611,11.7060539 25.2283465,8.28346457 C27.4330819,4.86087528 30.7611326,2.09974803 35.2125984,0 L36.4094488,2.33070866 C33.7217713,3.4645726 31.4120831,5.23883307 29.480315,7.65354331 Z M7.55905512,7.65354331 C5.62728693,10.0682535 4.66141732,12.5144233 4.66141732,14.992126 C4.66141732,16.042 4.78740031,16.9448781 5.03937008,17.7007874 C6.46719874,16.5669235 8.06298331,16 9.82677165,16 C12.1364945,16 14.0892309,16.7453994 15.6850394,18.2362205 C17.2808479,19.7270416 18.0787402,21.7322709 18.0787402,24.2519685 C18.0787402,25.805782 17.7007912,27.2125921 16.9448819,28.4724409 C16.1889726,29.7322898 15.1811087,30.7191565 13.9212598,31.4330709 C12.661411,32.1469852 11.2965953,32.503937 9.82677165,32.503937 C6.50916976,32.503937 3.96851276,31.1391213 2.20472441,28.4094488 C0.734900787,26.1417209 0,23.3071036 0,19.9055118 C0,15.5800309 1.10235118,11.7060539 3.30708661,8.28346457 C5.51182205,4.86087528 8.83987276,2.09974803 13.2913386,0 L14.488189,2.33070866 C11.8005115,3.4645726 9.49082331,5.23883307 7.55905512,7.65354331 Z\"><\/path><\/svg><\/div><\/div>\n\t\t\t\t\t\t\t\t<div class=\"oew-testimonial-content oew-testimonial-content oew-testimonial-content\">\n\t\t\t\t\t\t\t\t\t<div class=\"oew-testimonial-content-inner oew-testimonial-content-inner oew-testimonial-content-inner\">\n\t\t\t\t\t\t\t\t\t\tAct! is simple, reliable and cost effective, which is perfect for a smaller recruitment firm like mine.\u201d\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"oew-testimonial-meta oew-has-image oew-testimonial-meta oew-has-image oew-testimonial-meta oew-has-image\"><div class=\"oew-testimonial-meta-inner\"><div class=\"oew-testimonial-details\"><div class=\"oew-testimonial-name oew-testimonial-name oew-testimonial-name\">Paul Greening<\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"oew-testimonial-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2041\" height=\"770\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/09\/paul-greening-logo-1.png\" class=\"attachment-full size-full wp-image-10940\" alt=\"paul greening logo\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/09\/paul-greening-logo-1.png 2041w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/09\/paul-greening-logo-1-300x113.png 300w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/09\/paul-greening-logo-1-1024x386.png 1024w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/09\/paul-greening-logo-1-768x290.png 768w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/09\/paul-greening-logo-1-1536x579.png 1536w\" sizes=\"(max-width: 2041px) 100vw, 2041px\" \/><\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-443b79c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"443b79c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"\/en-gb\/customer-successes\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">More customer stories<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8359739 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8359739\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b286032\" data-id=\"2b286032\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1905118 elementor-widget elementor-widget-heading\" data-id=\"1905118\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Big results. Small investment.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-714d9eaa elementor-widget elementor-widget-text-editor\" data-id=\"714d9eaa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ready to take the first step?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-469e3f10 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"469e3f10\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/en-gb\/trial\/act\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it free<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What Is A Sales Pipeline and Why Does A Small Business Need One? The goal with a sales pipeline in your small business is to create a snapshot of current clients and prospects and the position they are in the sales process. Showing what the expected sales are going to be for a current time [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is a Sales Pipeline | Act! For Your SMB<\/title>\n<meta name=\"description\" content=\"The goal with a sales pipeline in your small business is to create a snapshot of current clients and prospects and the position they are in the sales process. Here is a Sales Pipeline 101 for you and your small business.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"sales-pipeline\" \/>\n<meta property=\"og:description\" content=\"The goal with a sales pipeline in your small business is to create a snapshot of current clients and prospects and the position they are in the sales process. 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