{"id":36578,"date":"2021-08-11T07:32:43","date_gmt":"2021-08-11T07:32:43","guid":{"rendered":"http:\/\/act.com\/7-steps-to-email-marketing-success\/"},"modified":"2023-01-05T10:30:25","modified_gmt":"2023-01-05T17:30:25","slug":"7-steps-to-email-marketing-success","status":"publish","type":"page","link":"https:\/\/products.act.com\/en-gb\/guides\/7-steps-to-email-marketing-success\/","title":{"rendered":"7 steps to email marketing success"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"36578\" class=\"elementor elementor-36578 elementor-6929\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-376d06a topSctGlb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"376d06a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7811d83\" data-id=\"7811d83\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19cac5d elementor-widget elementor-widget-heading\" data-id=\"19cac5d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">\n7 steps to email marketing success\n<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8436b7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8436b7f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a4d4a0\" data-id=\"7a4d4a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-151a479 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"151a479\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9a9ff12\" data-id=\"9a9ff12\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5118ca elementor-widget elementor-widget-text-editor\" data-id=\"d5118ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div class=\"sfContentBlock\"><div class=\"sfContentBlock\"><h2>How to maximise the potential of your email marketing<\/h2><p>Email is proven to be one of the most cost-effective ways to reach customers and prospects. So a well-thought-out and executed email marketing campaign will not only help you target the specific needs of your customers, but also nurture your relationship with them. This in turn will enable you to recruit \u2018brand evangelists\u2019 whose loyalty towards your products or services will contribute to your long-term profits.<\/p><p>This guide outlines the seven practical steps necessary for creating a highly effective email marketing campaign.<\/p><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9be82a elementor-widget elementor-widget-image\" data-id=\"a9be82a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"428\" height=\"408\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/7stepsemarketing_lp_banner9bf586e796e1633a9d88ff00001e67f5.png\" class=\"attachment-large size-large wp-image-6931\" alt=\"7 steps to email marketing success\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/7stepsemarketing_lp_banner9bf586e796e1633a9d88ff00001e67f5.png 428w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/7stepsemarketing_lp_banner9bf586e796e1633a9d88ff00001e67f5-300x286.png 300w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d7dc94e\" data-id=\"d7dc94e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30825f2 elementor-widget elementor-widget-shortcode\" data-id=\"30825f2\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 8376032,\n\t\t\t\t\t\t\t\tformId: \"dda98aa3-cf04-4d57-9a20-6a0b86ff6185\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1777441901000-6993136270\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1777441901000-6993136270\"><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6cf9c39b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cf9c39b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-e-bg-lazyload=\"\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4913bcbf\" data-id=\"4913bcbf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-183b7c8c elementor-widget elementor-widget-spacer\" data-id=\"183b7c8c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fbc6805 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fbc6805\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-578cfe2\" data-id=\"578cfe2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-52c1d2d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52c1d2d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1dafb23\" data-id=\"1dafb23\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5be04c elementor-testimonial--layout-image_left elementor-testimonial--align-left quotetestimonial_sect elementor-testimonial--skin-default elementor-arrows-yes elementor-pagination-type-bullets elementor-widget elementor-widget-testimonial-carousel\" data-id=\"c5be04c\" data-element_type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/products.act.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-carousel.min.css\">\t\t<div class=\"elementor-swiper\">\n\t\t\t<div class=\"elementor-main-swiper swiper\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tThe biggest way Act! makes my work easier on a day-to-day basis is it allows me to come into the office and have my day planned out for me. It tells me who to call, when to call them, and what to say.\" \t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Brent Sullivan, Loan Officer<\/span><span class=\"elementor-testimonial__title\">Homeowner's Financial Group<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/homeowners-financial_bsullivan_thumb_101119.png\" alt=\"Brent Sullivan, Loan Officer\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b8ec1cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b8ec1cc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44e0f2d\" data-id=\"44e0f2d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3529674b elementor-widget elementor-widget-heading\" data-id=\"3529674b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Big results. Small investment.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6375d2d7 elementor-widget elementor-widget-text-editor\" data-id=\"6375d2d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"lead\">Ready to take the first step?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62a3482f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"62a3482f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/en-gb\/trial\/act\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it free<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>7 steps to email marketing success How to maximise the potential of your email marketing Email is proven to be one of the most cost-effective ways to reach customers and prospects. So a well-thought-out and executed email marketing campaign will not only help you target the specific needs of your customers, but also nurture your [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":39021,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 steps to email marketing success<\/title>\n<meta name=\"description\" content=\"Email is proven to be one of the most cost-effective ways to reach customers and prospects. So a well-thought-out and executed email marketing campaign will not only help you target the specific needs of your customers, but also nurture your relationship with them. This guide outlines the seven practical steps necessary for creating a highly effective email marketing campaign.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 steps to email marketing success\" \/>\n<meta property=\"og:description\" content=\"Email is proven to be one of the most cost-effective ways to reach customers and prospects. So a well-thought-out and executed email marketing campaign will not only help you target the specific needs of your customers, but also nurture your relationship with them. This guide outlines the seven practical steps necessary for creating a highly effective email marketing campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/products.act.com\/en-gb\/guides\/7-steps-to-email-marketing-success\/\" \/>\n<meta property=\"og:site_name\" content=\"Act!\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-05T17:30:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/08\/7stepsemarketing_lp_banner9bf586e796e1633a9d88ff00001e67f5.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/products.act.com\/en-gb\/guides\/7-steps-to-email-marketing-success\/\",\"url\":\"https:\/\/products.act.com\/en-gb\/guides\/7-steps-to-email-marketing-success\/\",\"name\":\"7 steps to email marketing success\",\"isPartOf\":{\"@id\":\"https:\/\/products.act.com\/en-gb\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/products.act.com\/en-gb\/guides\/7-steps-to-email-marketing-success\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/products.act.com\/en-gb\/guides\/7-steps-to-email-marketing-success\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/08\/7stepsemarketing_lp_banner9bf586e796e1633a9d88ff00001e67f5.png\",\"datePublished\":\"2021-08-11T07:32:43+00:00\",\"dateModified\":\"2023-01-05T17:30:25+00:00\",\"description\":\"Email is proven to be one of the most cost-effective ways to reach customers and prospects. So a well-thought-out and executed email marketing campaign will not only help you target the specific needs of your customers, but also nurture your relationship with them. This guide outlines the seven practical steps necessary for creating a highly effective email marketing campaign.\",\"breadcrumb\":{\"@id\":\"https:\/\/products.act.com\/en-gb\/guides\/7-steps-to-email-marketing-success\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/products.act.com\/en-gb\/guides\/7-steps-to-email-marketing-success\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/products.act.com\/en-gb\/guides\/7-steps-to-email-marketing-success\/#primaryimage\",\"url\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/08\/7stepsemarketing_lp_banner9bf586e796e1633a9d88ff00001e67f5.png\",\"contentUrl\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/08\/7stepsemarketing_lp_banner9bf586e796e1633a9d88ff00001e67f5.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/products.act.com\/en-gb\/guides\/7-steps-to-email-marketing-success\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/products.act.com\/en-gb\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"http:\/\/products.act.com\/en-gb\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"7 steps to email marketing success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/products.act.com\/en-gb\/#website\",\"url\":\"https:\/\/products.act.com\/en-gb\/\",\"name\":\"Act!\",\"description\":\"CRM &amp; Marketing Automation in One\",\"publisher\":{\"@id\":\"https:\/\/products.act.com\/en-gb\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/products.act.com\/en-gb\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/products.act.com\/en-gb\/#organization\",\"name\":\"Act!\",\"url\":\"https:\/\/products.act.com\/en-gb\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/products.act.com\/en-gb\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/07\/logo_fe5000.png\",\"contentUrl\":\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/07\/logo_fe5000.png\",\"width\":120,\"height\":120,\"caption\":\"Act!\"},\"image\":{\"@id\":\"https:\/\/products.act.com\/en-gb\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"7 steps to email marketing success","description":"Email is proven to be one of the most cost-effective ways to reach customers and prospects. So a well-thought-out and executed email marketing campaign will not only help you target the specific needs of your customers, but also nurture your relationship with them. This guide outlines the seven practical steps necessary for creating a highly effective email marketing campaign.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_GB","og_type":"article","og_title":"7 steps to email marketing success","og_description":"Email is proven to be one of the most cost-effective ways to reach customers and prospects. So a well-thought-out and executed email marketing campaign will not only help you target the specific needs of your customers, but also nurture your relationship with them. This guide outlines the seven practical steps necessary for creating a highly effective email marketing campaign.","og_url":"https:\/\/products.act.com\/en-gb\/guides\/7-steps-to-email-marketing-success\/","og_site_name":"Act!","article_modified_time":"2023-01-05T17:30:25+00:00","og_image":[{"url":"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/08\/7stepsemarketing_lp_banner9bf586e796e1633a9d88ff00001e67f5.png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/products.act.com\/en-gb\/guides\/7-steps-to-email-marketing-success\/","url":"https:\/\/products.act.com\/en-gb\/guides\/7-steps-to-email-marketing-success\/","name":"7 steps to email marketing success","isPartOf":{"@id":"https:\/\/products.act.com\/en-gb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/products.act.com\/en-gb\/guides\/7-steps-to-email-marketing-success\/#primaryimage"},"image":{"@id":"https:\/\/products.act.com\/en-gb\/guides\/7-steps-to-email-marketing-success\/#primaryimage"},"thumbnailUrl":"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/08\/7stepsemarketing_lp_banner9bf586e796e1633a9d88ff00001e67f5.png","datePublished":"2021-08-11T07:32:43+00:00","dateModified":"2023-01-05T17:30:25+00:00","description":"Email is proven to be one of the most cost-effective ways to reach customers and prospects. So a well-thought-out and executed email marketing campaign will not only help you target the specific needs of your customers, but also nurture your relationship with them. This guide outlines the seven practical steps necessary for creating a highly effective email marketing campaign.","breadcrumb":{"@id":"https:\/\/products.act.com\/en-gb\/guides\/7-steps-to-email-marketing-success\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/products.act.com\/en-gb\/guides\/7-steps-to-email-marketing-success\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/products.act.com\/en-gb\/guides\/7-steps-to-email-marketing-success\/#primaryimage","url":"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/08\/7stepsemarketing_lp_banner9bf586e796e1633a9d88ff00001e67f5.png","contentUrl":"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/08\/7stepsemarketing_lp_banner9bf586e796e1633a9d88ff00001e67f5.png"},{"@type":"BreadcrumbList","@id":"https:\/\/products.act.com\/en-gb\/guides\/7-steps-to-email-marketing-success\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/products.act.com\/en-gb\/"},{"@type":"ListItem","position":2,"name":"Guides","item":"http:\/\/products.act.com\/en-gb\/guides\/"},{"@type":"ListItem","position":3,"name":"7 steps to email marketing success"}]},{"@type":"WebSite","@id":"https:\/\/products.act.com\/en-gb\/#website","url":"https:\/\/products.act.com\/en-gb\/","name":"Act!","description":"CRM &amp; Marketing Automation in One","publisher":{"@id":"https:\/\/products.act.com\/en-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/products.act.com\/en-gb\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/products.act.com\/en-gb\/#organization","name":"Act!","url":"https:\/\/products.act.com\/en-gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/products.act.com\/en-gb\/#\/schema\/logo\/image\/","url":"https:\/\/products.act.com\/wp-content\/uploads\/2021\/07\/logo_fe5000.png","contentUrl":"https:\/\/products.act.com\/wp-content\/uploads\/2021\/07\/logo_fe5000.png","width":120,"height":120,"caption":"Act!"},"image":{"@id":"https:\/\/products.act.com\/en-gb\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/pages\/36578"}],"collection":[{"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/comments?post=36578"}],"version-history":[{"count":0,"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/pages\/36578\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/pages\/39021"}],"wp:attachment":[{"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/media?parent=36578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/categories?post=36578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/tags?post=36578"},{"taxonomy":"folder","embeddable":true,"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/folder?post=36578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}