{"id":36502,"date":"2021-08-05T10:46:03","date_gmt":"2021-08-05T10:46:03","guid":{"rendered":"http:\/\/act.com\/best-crm-software\/"},"modified":"2023-01-05T10:41:53","modified_gmt":"2023-01-05T17:41:53","slug":"best-crm-software","status":"publish","type":"page","link":"https:\/\/products.act.com\/en-gb\/guides\/best-crm-software\/","title":{"rendered":"Best CRM Software"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"36502\" class=\"elementor elementor-36502 elementor-2356\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-376d06a topSctGlb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"376d06a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7811d83\" data-id=\"7811d83\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19cac5d elementor-widget elementor-widget-heading\" data-id=\"19cac5d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">How to choose the best CRM solution for your business<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8436b7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8436b7f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a4d4a0\" data-id=\"7a4d4a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-151a479 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"151a479\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9a9ff12\" data-id=\"9a9ff12\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5118ca elementor-widget elementor-widget-text-editor\" data-id=\"d5118ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div class=\"sfContentBlock\"><h2>How do you choose a CRM system that\u2019s right for you?<\/h2><p>Much more than just a means of storing contact details, a <a href=\"https:\/\/www.act.com\/en-gb\/what-is-crm\/\">Customer Relationship Management system<\/a> is a powerful tool that enables even the smallest business to \u2018punch above its weight\u2019 when it comes to finding new leads, following up prospects and providing a better service.<\/p><p>However, these significant commercial benefits are lost if you fail to select the <a href=\"https:\/\/www.act.com\/en-gb\/best-crm-for-small-business\/\">most appropriate CRM software<\/a>\u00a0for your business in the first place. In this guide you will learn how to choose a CRM system that\u2019s right for you.<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9be82a elementor-widget elementor-widget-image\" data-id=\"a9be82a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"742\" height=\"527\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/best-crm-software.png\" class=\"attachment-large size-large wp-image-2361\" alt=\"how to choose the best CRM solution for your business\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/best-crm-software.png 742w, https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/best-crm-software-300x213.png 300w\" sizes=\"(max-width: 742px) 100vw, 742px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d7dc94e\" data-id=\"d7dc94e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99adc29 elementor-widget elementor-widget-shortcode\" data-id=\"99adc29\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 8376032,\n\t\t\t\t\t\t\t\tformId: \"4f640020-b906-497d-9f41-bdae7d0c47ad\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1777441893000-2819851885\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1777441893000-2819851885\"><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fbc6805 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fbc6805\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-578cfe2\" data-id=\"578cfe2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59e4c22 elementor-testimonial--layout-image_left elementor-testimonial--align-left quotetestimonial_sect elementor-testimonial--skin-default elementor-arrows-yes elementor-pagination-type-bullets elementor-widget elementor-widget-testimonial-carousel\" data-id=\"59e4c22\" data-element_type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/products.act.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-carousel.min.css\">\t\t<div class=\"elementor-swiper\">\n\t\t\t<div class=\"elementor-main-swiper swiper\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tThe biggest way Act! makes my work easier on a day-to-day basis is it allows me to come into the office and have my day planned out for me. It tells me who to call, when to call them, and what to say.\"\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Brent Sullivan, Loan Officer<\/span><span class=\"elementor-testimonial__title\">Homeowner's Financial Group<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/homeowners-financial_bsullivan_thumb_101119.png\" alt=\"Brent Sullivan, Loan Officer\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c24888b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c24888b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20b36d42\" data-id=\"20b36d42\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5971fb86 elementor-widget elementor-widget-heading\" data-id=\"5971fb86\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Big results. Small investment.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2abdd038 elementor-widget elementor-widget-text-editor\" data-id=\"2abdd038\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ready to take the first step?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe1ca31 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"fe1ca31\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/en-gb\/trial\/act\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it free<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How to choose the best CRM solution for your business How do you choose a CRM system that\u2019s right for you? Much more than just a means of storing contact details, a Customer Relationship Management system is a powerful tool that enables even the smallest business to \u2018punch above its weight\u2019 when it comes to [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":39021,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best CRM Software | How to choose the best CRM for your Business<\/title>\n<meta name=\"description\" content=\"Download our free guide to learn all about Customer Relationship Management and how to choose the best CRM software for your business.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best CRM Software\" \/>\n<meta property=\"og:description\" content=\"Download our free guide to learn all about Customer Relationship Management and how to choose the best CRM software for your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/products.act.com\/en-gb\/guides\/best-crm-software\/\" \/>\n<meta property=\"og:site_name\" content=\"Act!\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-05T17:41:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/08\/best-crm-software.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/products.act.com\/en-gb\/guides\/best-crm-software\/\",\"url\":\"https:\/\/products.act.com\/en-gb\/guides\/best-crm-software\/\",\"name\":\"Best CRM Software | How to choose the best CRM for your Business\",\"isPartOf\":{\"@id\":\"https:\/\/products.act.com\/en-gb\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/products.act.com\/en-gb\/guides\/best-crm-software\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/products.act.com\/en-gb\/guides\/best-crm-software\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/08\/best-crm-software.png\",\"datePublished\":\"2021-08-05T10:46:03+00:00\",\"dateModified\":\"2023-01-05T17:41:53+00:00\",\"description\":\"Download our free guide to learn all about Customer Relationship Management and how to choose the best CRM software for your business.\",\"breadcrumb\":{\"@id\":\"https:\/\/products.act.com\/en-gb\/guides\/best-crm-software\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/products.act.com\/en-gb\/guides\/best-crm-software\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/products.act.com\/en-gb\/guides\/best-crm-software\/#primaryimage\",\"url\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/08\/best-crm-software.png\",\"contentUrl\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/08\/best-crm-software.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/products.act.com\/en-gb\/guides\/best-crm-software\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/products.act.com\/en-gb\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"http:\/\/products.act.com\/en-gb\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Best CRM Software\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/products.act.com\/en-gb\/#website\",\"url\":\"https:\/\/products.act.com\/en-gb\/\",\"name\":\"Act!\",\"description\":\"CRM &amp; Marketing Automation in One\",\"publisher\":{\"@id\":\"https:\/\/products.act.com\/en-gb\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/products.act.com\/en-gb\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/products.act.com\/en-gb\/#organization\",\"name\":\"Act!\",\"url\":\"https:\/\/products.act.com\/en-gb\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/products.act.com\/en-gb\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/07\/logo_fe5000.png\",\"contentUrl\":\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/07\/logo_fe5000.png\",\"width\":120,\"height\":120,\"caption\":\"Act!\"},\"image\":{\"@id\":\"https:\/\/products.act.com\/en-gb\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Best CRM Software | How to choose the best CRM for your Business","description":"Download our free guide to learn all about Customer Relationship Management and how to choose the best CRM software for your business.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_GB","og_type":"article","og_title":"Best CRM Software","og_description":"Download our free guide to learn all about Customer Relationship Management and how to choose the best CRM software for your business.","og_url":"https:\/\/products.act.com\/en-gb\/guides\/best-crm-software\/","og_site_name":"Act!","article_modified_time":"2023-01-05T17:41:53+00:00","og_image":[{"url":"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/08\/best-crm-software.png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/products.act.com\/en-gb\/guides\/best-crm-software\/","url":"https:\/\/products.act.com\/en-gb\/guides\/best-crm-software\/","name":"Best CRM Software | How to choose the best CRM for your Business","isPartOf":{"@id":"https:\/\/products.act.com\/en-gb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/products.act.com\/en-gb\/guides\/best-crm-software\/#primaryimage"},"image":{"@id":"https:\/\/products.act.com\/en-gb\/guides\/best-crm-software\/#primaryimage"},"thumbnailUrl":"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/08\/best-crm-software.png","datePublished":"2021-08-05T10:46:03+00:00","dateModified":"2023-01-05T17:41:53+00:00","description":"Download our free guide to learn all about Customer Relationship Management and how to choose the best CRM software for your business.","breadcrumb":{"@id":"https:\/\/products.act.com\/en-gb\/guides\/best-crm-software\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/products.act.com\/en-gb\/guides\/best-crm-software\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/products.act.com\/en-gb\/guides\/best-crm-software\/#primaryimage","url":"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/08\/best-crm-software.png","contentUrl":"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/08\/best-crm-software.png"},{"@type":"BreadcrumbList","@id":"https:\/\/products.act.com\/en-gb\/guides\/best-crm-software\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/products.act.com\/en-gb\/"},{"@type":"ListItem","position":2,"name":"Guides","item":"http:\/\/products.act.com\/en-gb\/guides\/"},{"@type":"ListItem","position":3,"name":"Best CRM Software"}]},{"@type":"WebSite","@id":"https:\/\/products.act.com\/en-gb\/#website","url":"https:\/\/products.act.com\/en-gb\/","name":"Act!","description":"CRM &amp; Marketing Automation in One","publisher":{"@id":"https:\/\/products.act.com\/en-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/products.act.com\/en-gb\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/products.act.com\/en-gb\/#organization","name":"Act!","url":"https:\/\/products.act.com\/en-gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/products.act.com\/en-gb\/#\/schema\/logo\/image\/","url":"https:\/\/products.act.com\/wp-content\/uploads\/2021\/07\/logo_fe5000.png","contentUrl":"https:\/\/products.act.com\/wp-content\/uploads\/2021\/07\/logo_fe5000.png","width":120,"height":120,"caption":"Act!"},"image":{"@id":"https:\/\/products.act.com\/en-gb\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/pages\/36502"}],"collection":[{"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/comments?post=36502"}],"version-history":[{"count":0,"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/pages\/36502\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/pages\/39021"}],"wp:attachment":[{"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/media?parent=36502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/categories?post=36502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/tags?post=36502"},{"taxonomy":"folder","embeddable":true,"href":"https:\/\/products.act.com\/en-gb\/wp-json\/wp\/v2\/folder?post=36502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}