{"id":35886,"date":"2021-07-25T09:49:44","date_gmt":"2021-07-25T09:49:44","guid":{"rendered":"http:\/\/act.com\/learning-center\/"},"modified":"2022-08-10T16:10:59","modified_gmt":"2022-08-10T23:10:59","slug":"learning-centre","status":"publish","type":"page","link":"https:\/\/products.act.com\/en-gb\/learning-centre\/","title":{"rendered":"Learning Centre"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"35886\" class=\"elementor elementor-35886 elementor-685\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f2ea1c topSection elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f2ea1c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bedc8f1\" data-id=\"bedc8f1\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6800b19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6800b19\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8fa89c1\" data-id=\"8fa89c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-257e674 elementor-widget elementor-widget-heading\" data-id=\"257e674\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Learning Centre<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fff6747 elementor-widget elementor-widget-text-editor\" data-id=\"fff6747\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Welcome to your learning space. Here you will find educational articles, guides, webinars, videos, and templates designed to teach you everything you need to know about CRM, Marketing, Sales, and more. We want to help you acquire and extend the business skills you need to be successful in all your projects.<\/p><p>If you are looking for specific help with your product, you can find it <strong><a style=\"color: #fff;\" href=\"https:\/\/www.act.com\/en-gb\/resources\/\">here<\/a>.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-845630e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"845630e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb3fdef\" data-id=\"cb3fdef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-664fb48 Featured_Resource elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"664fb48\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-63ab60c\" data-id=\"63ab60c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d9fa25 elementor-widget elementor-widget-text-editor\" data-id=\"9d9fa25\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"featured-resource\">\n\t<h3>Featured resource<\/h3>\n\t<div class=\"inner-featured-resource\">\n\t\t<div class=\"fp-img\"><p>What is CRM?<\/p><\/div><div class=\"fp-desc-outer\"><div class=\"fp-desc\"><h5>Articles<\/h5><h2>What is CRM?<\/h2><p class=\"fp-desc-sml\">Everything you need to know about CRM and why it's so important for your business.<\/p><a class=\"btn btn-primary\" href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/what-is-crm\/\">Read the article<\/a><\/div><\/div>\t<\/div>\n\t\n<\/div>\n\n<div class=\"learning-outer\">\n\t<div class=\"WP_sidebar_learning\">\n\t\t<div class=\"sidebar-learning\">\n\t\t<h3>Categories<\/h3>\n\t\t<h5>Filter by type<\/h5>\n\t\t<form name=\"lc-filter-form\" id=\"lc-filter-form\">\n\t\t<button type=\"button\" id=\"articles-en-gb\" class=\"lc-filter-btns\" value=\"articles-en-gb\" data-id=\"136\" data-text=\"Articles\">Articles<\/button><button type=\"button\" id=\"guides-en-gb\" class=\"lc-filter-btns\" value=\"guides-en-gb\" data-id=\"138\" data-text=\"Guides\">Guides<\/button><button type=\"button\" id=\"videos-en-gb\" class=\"lc-filter-btns\" value=\"videos-en-gb\" data-id=\"140\" data-text=\"Videos\">Videos<\/button><button type=\"button\" id=\"webinars-en-gb\" class=\"lc-filter-btns\" value=\"webinars-en-gb\" data-id=\"142\" data-text=\"Webinars\">Webinars<\/button><button type=\"button\" id=\"worksheets-en-gb\" class=\"lc-filter-btns\" value=\"worksheets-en-gb\" data-id=\"144\" data-text=\"Worksheets\">Worksheets<\/button><button type=\"button\" id=\"templates-en-gb\" class=\"lc-filter-btns\" value=\"templates-en-gb\" data-id=\"145\" data-text=\"Templates\">Templates<\/button>\t\t<h5>Filter by topic<\/h5>\n\t\t<div class=\"lc-filter-outer-check\">\n\t\t<label class=\"lc-filter-checkbox-lbl\"><input type=\"checkbox\" class=\"lc-checkbox\" name=\"lc-checkbox-tg\" value=\"crm-en-gb\" data-id=\"152\" data-text=\"CRM\" \/><span>CRM<\/span><\/label><label class=\"lc-filter-checkbox-lbl\"><input type=\"checkbox\" class=\"lc-checkbox\" name=\"lc-checkbox-tg\" value=\"marketing-automation-en-gb\" data-id=\"151\" data-text=\"Marketing Automation\" \/><span>Marketing Automation<\/span><\/label><label class=\"lc-filter-checkbox-lbl\"><input type=\"checkbox\" class=\"lc-checkbox\" name=\"lc-checkbox-tg\" value=\"smb-en-gb\" data-id=\"149\" data-text=\"SMB\" \/><span>SMB<\/span><\/label><label class=\"lc-filter-checkbox-lbl\"><input type=\"checkbox\" class=\"lc-checkbox\" name=\"lc-checkbox-tg\" value=\"marketing-en-gb\" data-id=\"147\" data-text=\"Marketing\" \/><span>Marketing<\/span><\/label><label class=\"lc-filter-checkbox-lbl\"><input type=\"checkbox\" class=\"lc-checkbox\" name=\"lc-checkbox-tg\" value=\"sales-en-gb\" data-id=\"146\" data-text=\"Sales\" \/><span>Sales<\/span><\/label>\t\t<\/div>\n\t\t<input type=\"hidden\" id=\"lc-nonce\" value=\"006c1e21c0\" \/>\n\t\t<a href=\"javascript:void()\" id=\"clearLcFilter\">Clear all filters<\/a>\n\t\t<\/form>\n\t<\/div>\n\t<\/div>\n\t<div class=\"main-learning\">\n\t\t<h5 id=\"display_result\">Displaying: <span>All<\/span><\/h5>\n\t\t<form name=\"search-lc\" id=\"search-lc\">\n\t\t\t<input type=\"text\" name=\"lc-search-txt\" id=\"lc-search-txt\" placeholder=\"Search resources...\" \/>\n\t\t\t<div id=\"ajax_loader\" style=\"display:none;\"><img decoding=\"async\" src=\"https:\/\/products.act.com\/wp-content\/plugins\/various-custom-post-types\/view\/\/images\/ajax-loader-svg.svg\" width=\"100\" alt=\"Loader\"\/><\/div>\n\t\t\t<div id=\"lc-posts-result\">\n\t\t\t<ul class=\"lc-posts\"><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/financial-services\/\" class=\"bg-img custom\"><p>CRM for Financial Services<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>CRM for Financial Services<\/h2><div class=\"lc-desc\"><p class=\"elementor-heading-title elementor-size-default\">What financial CRM is and why it's important for today's financial advisors<\/p><\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/financial-services\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_guides\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/crm-marketing-automation-guide-for-professional-services-ebook\/\" class=\"bg-img custom\"><p>CRM &#038; Marketing Automation Guide for Professional Services eBook<\/p><\/a><p class=\"lc-cat\">guides<\/p><h2>CRM &#038; Marketing Automation Guide for Professional Services eBook<\/h2><div class=\"lc-desc\">Learn how CRM and Marketing Automation can help your business provide stellar customer experiences and outpace the competition.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/crm-marketing-automation-guide-for-professional-services-ebook\/\" class=\"lc-read-more\"><p>Download the guide<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/what-is-a-landing-page\/\" class=\"bg-img custom\"><p>What is a Landing Page?<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>What is a Landing Page?<\/h2><div class=\"lc-desc\">Everything you need to know about landing pages and how to use them to generate more leads for your business.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/what-is-a-landing-page\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_videos\"><div class=\"inner-lc\"><a href=\"\" class=\"bg-img custom\"><p>What is Marketing Automation?<\/p><\/a><p class=\"lc-cat\">videos<\/p><h2>What is Marketing Automation?<\/h2><div class=\"lc-desc\">Everything you need to know about marketing automation in 1 minute.<\/h2><a href=\"\" class=\"lc-read-more\"><p>Watch the video<\/p><\/a><\/div><\/li><li class=\"li_type_guides\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/guides\/gdpr-compliance\/\" class=\"bg-img custom\"><p>CRM Systems and GDPR Compliance<\/p><\/a><p class=\"lc-cat\">guides<\/p><h2>CRM Systems and GDPR Compliance<\/h2><div class=\"lc-desc\">Learn how CRM systems can help your business comply with GDPR.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/guides\/gdpr-compliance\/\" class=\"lc-read-more\"><p>Download the guide<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/blog\/gb\/are-you-ready-for-marketing-automation\/\" class=\"bg-img custom\"><p>Are You Ready for Marketing Automation?<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>Are You Ready for Marketing Automation?<\/h2><div class=\"lc-desc\">In this article, we\u2019ll look at some of the factors you should consider before implementing marketing automation.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/blog\/gb\/are-you-ready-for-marketing-automation\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/blog\/gb\/what-is-drip-marketing-and-when-should-you-use-it\/\" class=\"bg-img custom\"><p>What is Drip Marketing<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>What is Drip Marketing<\/h2><div class=\"lc-desc\">Learn how drip campaigns work and when to use them.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/blog\/gb\/what-is-drip-marketing-and-when-should-you-use-it\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/what-is-lead-generation-marketing\/\" class=\"bg-img custom\"><p>What is Lead Generation Marketing?<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>What is Lead Generation Marketing?<\/h2><div class=\"lc-desc\">Find out why lead generation is what business growth is built on.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/what-is-lead-generation-marketing\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_webinars\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/marketing-automation-webinar\/\" class=\"bg-img custom\"><p>Intro to Act! Marketing Automation<\/p><\/a><p class=\"lc-cat\">webinars<\/p><h2>Intro to Act! Marketing Automation<\/h2><div class=\"lc-desc\">Learn how marketing automation can help you increase prospect and customer engagement.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/marketing-automation-webinar\/\" class=\"lc-read-more\"><p>Watch the webinar<\/p><\/a><\/div><\/li><li class=\"li_type_templates\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/content-marketing-plan-template-download\/\" class=\"bg-img custom\"><p>Content Marketing Plan Template?<\/p><\/a><p class=\"lc-cat\">templates<\/p><h2>Content Marketing Plan Template?<\/h2><div class=\"lc-desc\">A free template to help you plan great content and achieve your content marketing goals.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/content-marketing-plan-template-download\/\" class=\"lc-read-more\"><p>Download Template<\/p><\/a><\/div><\/li><li class=\"li_type_webinars\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/drip-marketing-campaigns-webinar\/\" class=\"bg-img custom\"><p>How to Create Drip Marketing Campaigns<\/p><\/a><p class=\"lc-cat\">webinars<\/p><h2>How to Create Drip Marketing Campaigns<\/h2><div class=\"lc-desc\">Learn how to use drip marketing campaigns to nurture your leads and customers.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/drip-marketing-campaigns-webinar\/\" class=\"lc-read-more\"><p>Watch the webinar<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/sales-prospecting\/\" class=\"bg-img custom\"><p>Sales Prospecting<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>Sales Prospecting<\/h2><div class=\"lc-desc\">An overview of sales prospecting techniques that will help you build consistent revenue.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/sales-prospecting\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_webinars\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/asset-tracking-webinar\/\" class=\"bg-img custom\"><p>How to Run More Effective Marketing Campaigns Using Asset Tracking<\/p><\/a><p class=\"lc-cat\">webinars<\/p><h2>How to Run More Effective Marketing Campaigns Using Asset Tracking<\/h2><div class=\"lc-desc\">Learm how to use asset tracking to generate more leads.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/asset-tracking-webinar\/\" class=\"lc-read-more\"><p>Watch the webinar<\/p><\/a><\/div><\/li><li class=\"li_type_templates\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/cac-calculator-download\/\" class=\"bg-img custom\"><p>Customer Acquisition Cost Calculator<\/p><\/a><p class=\"lc-cat\">templates<\/p><h2>Customer Acquisition Cost Calculator<\/h2><div class=\"lc-desc\">Easily calculate your customer acquisition costs with this free calculator tool.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/cac-calculator-download\/\" class=\"lc-read-more\"><p>Download Template<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"\/en-gb\/sales-force-automation\" class=\"bg-img custom\"><p>Sales Force Automation<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>Sales Force Automation<\/h2><div class=\"lc-desc\">An overview of sales force automation (SFA) and its benefits for sales teams.<\/h2><a href=\"\/en-gb\/sales-force-automation\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"\/en-gb\/sales-pipeline\" class=\"bg-img custom\"><p>What is a Sales Pipeline?<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>What is a Sales Pipeline?<\/h2><div class=\"lc-desc\">A sales pipeline 101 for you and your small business.<\/h2><a href=\"\/en-gb\/sales-pipeline\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"\/en-gb\/crm-software-for-mac\" class=\"bg-img custom\"><p>CRM Software for Mac<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>CRM Software for Mac<\/h2><div class=\"lc-desc\">Everything you need to know about choosing a CRM system for your Mac.<\/h2><a href=\"\/en-gb\/crm-software-for-mac\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"\/en-gb\/what-is-a-crm-database\" class=\"bg-img custom\"><p>What is a CRM Database?<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>What is a CRM Database?<\/h2><div class=\"lc-desc\">Learn more about what a CRM database is and what it can help you do.<\/h2><a href=\"\/en-gb\/what-is-a-crm-database\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"\/en-gb\/what-is-the-difference-between-crm-and-erp\" class=\"bg-img custom\"><p>What is the difference between CRM and ERP?<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>What is the difference between CRM and ERP?<\/h2><div class=\"lc-desc\">CRM or ERP?Find out which system you need for your business.<\/h2><a href=\"\/en-gb\/what-is-the-difference-between-crm-and-erp\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"\/en-gb\/crm-systems-and-gdpr-compliance\/\" class=\"bg-img custom\"><p>CRM Systems and GDPR Compliance<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>CRM Systems and GDPR Compliance<\/h2><div class=\"lc-desc\">Learn how CRM systems can help with GDPR compliance.<\/h2><a href=\"\/en-gb\/crm-systems-and-gdpr-compliance\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"\/en-gb\/what-is-customer-retention\/\" class=\"bg-img custom\"><p>What is Customer Retention?<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>What is Customer Retention?<\/h2><div class=\"lc-desc\">Everything you need to know about customer retention and why it\u2019s important for your business.<\/h2><a href=\"\/en-gb\/what-is-customer-retention\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"\/en-gb\/churn-rate\/\" class=\"bg-img custom\"><p>What is Customer Churn Rate?<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>What is Customer Churn Rate?<\/h2><div class=\"lc-desc\">In this article, we\u2019ll look at what churn rate is, how you can measure it, and what a good churn rate is.<\/h2><a href=\"\/en-gb\/churn-rate\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"\/en-gb\/customer-loyalty-definition\/\" class=\"bg-img custom\"><p>What is Customer Loyalty?<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>What is Customer Loyalty?<\/h2><div class=\"lc-desc\">Find out what customer loyalty is, and why driving customer loyalty is important for your business.<\/h2><a href=\"\/en-gb\/customer-loyalty-definition\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"\/en-gb\/email-marketing-automation\/\" class=\"bg-img custom\"><p>Email Marketing Automation<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>Email Marketing Automation<\/h2><div class=\"lc-desc\">Everything you need to know about email marketing automation and its benefits.<\/h2><a href=\"\/en-gb\/email-marketing-automation\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"\/en-gb\/crm-marketing-automation-integration\/\" class=\"bg-img custom\"><p>CRM and Marketing 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href=\"https:\/\/dev-inproduct.pantheonsite.io\/blog\/gb\/what-is-a-lead-capture-form\/\" class=\"bg-img custom\"><p>What is a Lead Capture Form?<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>What is a Lead Capture Form?<\/h2><div class=\"lc-desc\">Learn how to use lead capture forms to generate more leads.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/blog\/gb\/what-is-a-lead-capture-form\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/email-marketing-vs-marketing-automation-are-they-the-same\/\" class=\"bg-img custom\"><p>Email Marketing vs. Marketing Automation<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>Email Marketing vs. Marketing Automation<\/h2><div class=\"lc-desc\">Learn more about the differences between the two and what to use for your business.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/email-marketing-vs-marketing-automation-are-they-the-same\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"\/en-gb\/customer-acquisition-cost\/\" class=\"bg-img custom\"><p>How to Calculate Your Customer Acquisition Cost<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>How to Calculate Your Customer Acquisition Cost<\/h2><div class=\"lc-desc\">Learn how to calculate your customer acquisition cost and how to improve it.<\/h2><a href=\"\/en-gb\/customer-acquisition-cost\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"\/en-gb\/cost-per-customer-acquisition-calculator\/\" class=\"bg-img custom\"><p>Cost Per Customer Acquisition Calculator<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>Cost Per Customer Acquisition Calculator<\/h2><div class=\"lc-desc\">Learn why you 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SQLs, and lead scoring.<\/h2><a href=\"\/en-gb\/sales-qualified-lead-vs-marketing-qualified-lead\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"\/en-gb\/marketing-strategy-definition\/\" class=\"bg-img custom\"><p>What is a Marketing Strategy?<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>What is a Marketing Strategy?<\/h2><div class=\"lc-desc\">This article provides a simple marketing strategy definition and explains why you need a great marketing strategy.<\/h2><a href=\"\/en-gb\/marketing-strategy-definition\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"\/en-gb\/content-marketing-definition\/\" class=\"bg-img custom\"><p>What is Content Marketing?<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>What is Content Marketing?<\/h2><div class=\"lc-desc\">In this article, we\u2019ll look at the definition of content marketing, its benefits, and some content marketing examples.<\/h2><a href=\"\/en-gb\/content-marketing-definition\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"\/en-gb\/what-is-social-media-marketing\/\" class=\"bg-img custom\"><p>What is Social Media Marketing?<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>What is Social Media Marketing?<\/h2><div class=\"lc-desc\">Learn all about social media marketing and why it\u2019s important for your business.<\/h2><a href=\"\/en-gb\/what-is-social-media-marketing\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"\/en-gb\/marketing-plan-template\/\" class=\"bg-img custom\"><p>Marketing Plan Template<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>Marketing Plan Template<\/h2><div class=\"lc-desc\">Learn more about marketing planning and download our free template.<\/h2><a href=\"\/en-gb\/marketing-plan-template\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"\/en-gb\/content-marketing-plan-template\/\" class=\"bg-img custom\"><p>Content Marketing Plan Template<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>Content Marketing Plan Template<\/h2><div class=\"lc-desc\">Learn about the basics of creating a content marketing plan and download our free template.<\/h2><a href=\"\/en-gb\/content-marketing-plan-template\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/blog\/gb\/the-ultimate-content-calendar-for-2021-and-how-to-use-it\/\" class=\"bg-img custom\"><p>Content Calendar Template<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>Content Calendar Template<\/h2><div class=\"lc-desc\">In this article, we\u2019ll look at what a content calendar is, as well as how you can use our free template.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/blog\/gb\/the-ultimate-content-calendar-for-2021-and-how-to-use-it\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"\/en-gb\/social-media-calendar-template\/\" class=\"bg-img custom\"><p>Social Media Calendar Template<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>Social Media Calendar Template<\/h2><div class=\"lc-desc\">Find out why you need to start using a social media content calendar and download our free template.<\/h2><a href=\"\/en-gb\/social-media-calendar-template\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"\/en-gb\/persona-template\/\" class=\"bg-img custom\"><p>Buyer Persona Template<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>Buyer Persona Template<\/h2><div class=\"lc-desc\">Learn more about creating buyer personas and download our free template.<\/h2><a href=\"\/en-gb\/persona-template\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"\/en-gb\/sales-plan-template\/\" class=\"bg-img custom\"><p>Sales Plan Template<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>Sales Plan Template<\/h2><div class=\"lc-desc\">Find out how a sales plan template can take business revenue to the next level by aligning visions and goals.<\/h2><a href=\"\/en-gb\/sales-plan-template\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/kpis-for-sales\/\" class=\"bg-img custom\"><p>Nine Essential KPIs for Sales Success<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>Nine Essential KPIs for Sales Success<\/h2><div class=\"lc-desc\">Everything you need to know about some of the most important KPIs for sales teams.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/kpis-for-sales\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"\/en-gb\/what-is-sales-enablement\/\" class=\"bg-img custom\"><p>What is Sales Enablement?<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>What is Sales Enablement?<\/h2><div class=\"lc-desc\">Find out what sales enablement is and why it's important to a sales team\u2019s success.<\/h2><a href=\"\/en-gb\/what-is-sales-enablement\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"\/en-gb\/channel-sales\/\" class=\"bg-img custom\"><p>Your Complete Guide to Channel Sales<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>Your Complete Guide to Channel Sales<\/h2><div class=\"lc-desc\">Learn how to create an effective channel sales strategy.<\/h2><a href=\"\/en-gb\/channel-sales\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"\/en-gb\/what-is-customer-experience\/\" class=\"bg-img custom\"><p>What is Customer Experience?<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>What is Customer Experience?<\/h2><div class=\"lc-desc\">Learn more about customer experience and why it\u2019s important for your brand.<\/h2><a href=\"\/en-gb\/what-is-customer-experience\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"\/en-gb\/customer-satisfaction-definition\/\" class=\"bg-img custom\"><p>What is Customer Satisfaction?<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>What is Customer Satisfaction?<\/h2><div class=\"lc-desc\">Read this useful customer satisfaction definition and understand why it\u2019s so important for your business.<\/h2><a href=\"\/en-gb\/customer-satisfaction-definition\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_guides\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/guides\/big-data-for-small-business-guide\/\" class=\"bg-img custom\"><p>Big Data for Small Business Guide<\/p><\/a><p class=\"lc-cat\">guides<\/p><h2>Big Data for Small Business Guide<\/h2><div class=\"lc-desc\">Learn how to create a high-value data strategy. 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href=\"\/en-gb\/guides\/best-crm-software\/\" class=\"bg-img custom\"><p>How to Choose the Best CRM Solution for Your Business<\/p><\/a><p class=\"lc-cat\">guides<\/p><h2>How to Choose the Best CRM Solution for Your Business<\/h2><div class=\"lc-desc\">Learn how to choose a CRM system that\u2019s right for you.<\/h2><a href=\"\/en-gb\/guides\/best-crm-software\/\" class=\"lc-read-more\"><p>Download the guide<\/p><\/a><\/div><\/li><li class=\"li_type_guides\"><div class=\"inner-lc\"><a href=\"\/en-gb\/guides\/customer-journey-ebook\" class=\"bg-img custom\"><p>Your Step-by-Step Guide to Creating the Perfect Customer Journey<\/p><\/a><p class=\"lc-cat\">guides<\/p><h2>Your Step-by-Step Guide to Creating the Perfect Customer Journey<\/h2><div class=\"lc-desc\">Everything you need to know to improve your customer journey and boost sales.<\/h2><a href=\"\/en-gb\/guides\/customer-journey-ebook\" class=\"lc-read-more\"><p>Download the guide<\/p><\/a><\/div><\/li><li class=\"li_type_guides\"><div class=\"inner-lc\"><a href=\"\/en-gb\/guides\/complete-guide-to-lead-management\/\" class=\"bg-img custom\"><p>Your Complete Guide to Lead Management<\/p><\/a><p class=\"lc-cat\">guides<\/p><h2>Your Complete Guide to Lead Management<\/h2><div class=\"lc-desc\">A guide that teaches you everything you need to know to manage, nurture, and convert leads into customers.<\/h2><a href=\"\/en-gb\/guides\/complete-guide-to-lead-management\/\" class=\"lc-read-more\"><p>Download the guide<\/p><\/a><\/div><\/li><li class=\"li_type_guides\"><div class=\"inner-lc\"><a href=\"\/en-gb\/guides\/lead-generation-guide\" class=\"bg-img custom\"><p>Your Definitive Guide to Lead Generation<\/p><\/a><p class=\"lc-cat\">guides<\/p><h2>Your Definitive Guide to Lead Generation<\/h2><div class=\"lc-desc\">A complete beginner's guide to lead generation to help your business generate more quality leads online.<\/h2><a href=\"\/en-gb\/guides\/lead-generation-guide\" class=\"lc-read-more\"><p>Download the guide<\/p><\/a><\/div><\/li><li class=\"li_type_guides\"><div class=\"inner-lc\"><a href=\"\/en-gb\/guides\/moving-to-a-cloud-solution\/\" class=\"bg-img custom\"><p>Moving to a Cloud Solution? 35 Questions for You and Your Vendor<\/p><\/a><p class=\"lc-cat\">guides<\/p><h2>Moving to a Cloud Solution? 35 Questions for You and Your Vendor<\/h2><div class=\"lc-desc\">Find out how to pick the right Cloud service provider for your business.<\/h2><a href=\"\/en-gb\/guides\/moving-to-a-cloud-solution\/\" class=\"lc-read-more\"><p>Download the guide<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/what-is-marketing-automation\/\" class=\"bg-img custom\"><p>What is Marketing Automation?<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>What is Marketing Automation?<\/h2><div class=\"lc-desc\">Everything you need to know about marketing automation and why it's so important for your business.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/what-is-marketing-automation\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_guides\"><div class=\"inner-lc\"><a href=\"\/en-gb\/guides\/sales-management-guide\/\" class=\"bg-img custom\"><p>A Beginner\u2019s Guide to Sales Management<\/p><\/a><p class=\"lc-cat\">guides<\/p><h2>A Beginner\u2019s Guide to Sales Management<\/h2><div class=\"lc-desc\">Everything you need to know about sales management and how to tailor strategies that work best for your business.<\/h2><a href=\"\/en-gb\/guides\/sales-management-guide\/\" class=\"lc-read-more\"><p>Download the guide<\/p><\/a><\/div><\/li><li class=\"li_type_videos\"><div class=\"inner-lc\"><a href=\"https:\/\/youtu.be\/XtvA22PInP8\" class=\"bg-img custom\"><p>What is Email Marketing?<\/p><\/a><p class=\"lc-cat\">videos<\/p><h2>What is Email Marketing?<\/h2><div class=\"lc-desc\">Everything you need to know about email marketing in 1 minute.<\/h2><a href=\"https:\/\/youtu.be\/XtvA22PInP8\" class=\"lc-read-more\"><p>Watch the video<\/p><\/a><\/div><\/li><li class=\"li_type_guides\"><div class=\"inner-lc\"><a href=\"\/en-gb\/guides\/marketing-automation-ebook\/\" class=\"bg-img custom\"><p>Your Definitive Guide to Marketing Automation<\/p><\/a><p class=\"lc-cat\">guides<\/p><h2>Your Definitive Guide to Marketing Automation<\/h2><div class=\"lc-desc\">A beginner\u2019s guide to marketing automation to help you reach your marketing goals and increase revenue.<\/h2><a href=\"\/en-gb\/guides\/marketing-automation-ebook\/\" class=\"lc-read-more\"><p>Download the guide<\/p><\/a><\/div><\/li><li class=\"li_type_videos\"><div class=\"inner-lc\"><a href=\"https:\/\/www.youtube.com\/watch?v=jOJxF99S7XU\" class=\"bg-img custom\"><p>What is CRM?<\/p><\/a><p class=\"lc-cat\">videos<\/p><h2>What is CRM?<\/h2><div class=\"lc-desc\">Everything you need to know about CRM in 1 minute.<\/h2><a href=\"https:\/\/www.youtube.com\/watch?v=jOJxF99S7XU\" class=\"lc-read-more\"><p>Watch the video<\/p><\/a><\/div><\/li><li class=\"li_type_videos\"><div class=\"inner-lc\"><a href=\"https:\/\/www.youtube.com\/watch?v=VihipeGop0k&feature=youtu.be\" class=\"bg-img custom\"><p>What is a Landing Page?<\/p><\/a><p class=\"lc-cat\">videos<\/p><h2>What is a Landing Page?<\/h2><div class=\"lc-desc\">Everything you need to know about landing pages in 1 minute.<\/h2><a href=\"https:\/\/www.youtube.com\/watch?v=VihipeGop0k&feature=youtu.be\" class=\"lc-read-more\"><p>Watch the video<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"\/en-gb\/what-is-a-sales-funnel\/\" class=\"bg-img custom\"><p>What is a Sales Funnel?<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>What is a Sales Funnel?<\/h2><div class=\"lc-desc\">Learn what a sales funnel is, why you need one, and how to create one for your business.<\/h2><a href=\"\/en-gb\/what-is-a-sales-funnel\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_webinars\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/how-to-drive-customer-loyalty-with-marketing-automation\/\" class=\"bg-img custom\"><p>How to Drive Customer Loyalty with Marketing Automation<\/p><\/a><p class=\"lc-cat\">webinars<\/p><h2>How to Drive Customer Loyalty with Marketing Automation<\/h2><div class=\"lc-desc\">Watch this on-demand webinar to learn how to drive customer loyalty using marketing automation.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/how-to-drive-customer-loyalty-with-marketing-automation\/\" class=\"lc-read-more\"><p>Watch the webinar<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/what-is-email-marketing\/\" class=\"bg-img custom\"><p>What is Email Marketing?<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>What is Email Marketing?<\/h2><div class=\"lc-desc\">Learn what email marketing is, why you should use it, and how to choose the right email marketing software.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/what-is-email-marketing\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_guides\"><div class=\"inner-lc\"><a href=\"\/en-gb\/guides\/social-media-marketing-guide\/\" class=\"bg-img custom\"><p>Guide to Social Media Marketing for Small Business<\/p><\/a><p class=\"lc-cat\">guides<\/p><h2>Guide to Social Media Marketing for Small Business<\/h2><div class=\"lc-desc\">Learn how to use Social Media Marketing to grow your small business. This guide will teach you the steps to follow for an effective campaign.<\/h2><a href=\"\/en-gb\/guides\/social-media-marketing-guide\/\" class=\"lc-read-more\"><p>Download the guide<\/p><\/a><\/div><\/li><li class=\"li_type_guides\"><div class=\"inner-lc\"><a href=\"\/en-gb\/guides\/content-marketing-guide\/\" class=\"bg-img custom\"><p>Small Business Guide to Building a Content Marketing Framework<\/p><\/a><p class=\"lc-cat\">guides<\/p><h2>Small Business Guide to Building a Content Marketing Framework<\/h2><div class=\"lc-desc\">Build a content marketing foundation from scratch or refine an existing one with fresh messaging ideas and new inspiration.<\/h2><a href=\"\/en-gb\/guides\/content-marketing-guide\/\" class=\"lc-read-more\"><p>Download the guide<\/p><\/a><\/div><\/li><li class=\"li_type_templates\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/infographic-steps-to-create-a-newsletter\/\" class=\"bg-img custom\"><p>Infographic &#8211; 8 Easy Steps to Create a Newsletter<\/p><\/a><p class=\"lc-cat\">templates<\/p><h2>Infographic &#8211; 8 Easy Steps to Create a Newsletter<\/h2><div class=\"lc-desc\">A newsletter is a great marketing tool for sharing your company news, updates, thought leadership, promotions and links to new content.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/infographic-steps-to-create-a-newsletter\/\" class=\"lc-read-more\"><p>Download Template<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/best-crm-for-small-business\/\" class=\"bg-img custom\"><p>Best CRM for Small Businesses<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>Best CRM for Small Businesses<\/h2><div class=\"lc-desc\">With so many options available, finding the best CRM for your small business can be a challenge. This article will guide you through the factors to consider when choosing a CRM provider.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/best-crm-for-small-business\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"\/en-gb\/how-to-calculate-customer-retention\/\" class=\"bg-img custom\"><p>How to Calculate Your Customer Retention Rate<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>How to Calculate Your Customer Retention Rate<\/h2><div class=\"lc-desc\">Learn what a customer retention rate is and how to calculate it.<\/h2><a href=\"\/en-gb\/how-to-calculate-customer-retention\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/what-is-a-customer-journey-map\/\" class=\"bg-img custom\"><p>What is a Customer Journey Map and why do you need one?<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>What is a Customer Journey Map and why do you need one?<\/h2><div class=\"lc-desc\"><\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/what-is-a-customer-journey-map\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"\/en-gb\/what-is-the-difference-between-sales-and-marketing\/\" class=\"bg-img custom\"><p>What is the Difference Between Sales and Marketing?<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>What is the Difference Between Sales and Marketing?<\/h2><div class=\"lc-desc\">What is the difference between sales and marketing? It\u2019s an important question to ask if both departments are to be aligned with long-term business success\u2026<\/h2><a href=\"\/en-gb\/what-is-the-difference-between-sales-and-marketing\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_templates\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/social-media-calendar-template-download\/\" class=\"bg-img custom\"><p>How to Create a Social Media Calendar<\/p><\/a><p class=\"lc-cat\">templates<\/p><h2>How to Create a Social Media Calendar<\/h2><div class=\"lc-desc\">A free template to help you take control of your social media activities and step up your marketing game<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/social-media-calendar-template-download\/\" class=\"lc-read-more\"><p>Download Template<\/p><\/a><\/div><\/li><li class=\"li_type_templates\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/content-marketing-plan-template-download\/\" class=\"bg-img custom\"><p>How to Create a Content Marketing Plan<\/p><\/a><p class=\"lc-cat\">templates<\/p><h2>How to Create a Content Marketing Plan<\/h2><div class=\"lc-desc\">A free template to help you plan great content and achieve your content marketing goals<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/content-marketing-plan-template-download\/\" class=\"lc-read-more\"><p>Download Template<\/p><\/a><\/div><\/li><li class=\"li_type_templates\"><div class=\"inner-lc\"><a href=\"\/en-gb\/sales-forecast-template\/\" class=\"bg-img custom\"><p>Sales Forecast Template<\/p><\/a><p class=\"lc-cat\">templates<\/p><h2>Sales Forecast Template<\/h2><div class=\"lc-desc\">A free template to help you forecast your sales revenue.<\/h2><a href=\"\/en-gb\/sales-forecast-template\/\" class=\"lc-read-more\"><p>Download Template<\/p><\/a><\/div><\/li><li class=\"li_type_templates\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/how-to-create-a-sales-plan\/\" class=\"bg-img custom\"><p>How to Create a Sales Plan<\/p><\/a><p class=\"lc-cat\">templates<\/p><h2>How to Create a Sales Plan<\/h2><div class=\"lc-desc\">A free template to help you put your sales strategy into action<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/how-to-create-a-sales-plan\/\" class=\"lc-read-more\"><p>Download Template<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"\/en-gb\/7-step-sales-process\/\" class=\"bg-img custom\"><p>The 7 Step Sales Process to Help You Close More Deals<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>The 7 Step Sales Process to Help You Close More Deals<\/h2><div class=\"lc-desc\">This article breaks down the sales process into actionable steps to help you increase conversions and revenue.<\/h2><a href=\"\/en-gb\/7-step-sales-process\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/what-is-crm\/\" class=\"bg-img custom\"><p>What is CRM?<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>What is CRM?<\/h2><div class=\"lc-desc\">Everything you need to know about CRM and why it's so important for your business.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/what-is-crm\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/what-is-sales\/\" class=\"bg-img custom\"><p>What is Sales?<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>What is Sales?<\/h2><div class=\"lc-desc\">What is sales? It\u2019s a good question to ask, if you want to improve sales activities and customer retention. The definition of sales may not be what you think\u2026<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/what-is-sales\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_templates\"><div class=\"inner-lc\"><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/marketing-plan-template-download\/\" class=\"bg-img custom\"><p>How to Create a Marketing Plan<\/p><\/a><p class=\"lc-cat\">templates<\/p><h2>How to Create a Marketing Plan<\/h2><div class=\"lc-desc\">A free template to easily create your marketing plan and help your team hit its marketing goals.<\/h2><a href=\"https:\/\/dev-inproduct.pantheonsite.io\/en-gb\/marketing-plan-template-download\/\" class=\"lc-read-more\"><p>Download Template<\/p><\/a><\/div><\/li><li class=\"li_type_webinars\"><div class=\"inner-lc\"><a href=\"\/en-gb\/landing-pages-webinar\/\" class=\"bg-img custom\"><p>How to Create Landing Pages<\/p><\/a><p class=\"lc-cat\">webinars<\/p><h2>How to Create Landing Pages<\/h2><div class=\"lc-desc\">Everything you need to know about landing pages and how to create them to generate more leads.<\/h2><a href=\"\/en-gb\/landing-pages-webinar\/\" class=\"lc-read-more\"><p>Watch the webinar<\/p><\/a><\/div><\/li><li class=\"li_type_guides\"><div class=\"inner-lc\"><a href=\"\/en-gb\/guides\/7-steps-to-email-marketing-success\" class=\"bg-img custom\"><p>7 Steps to Email Marketing Success<\/p><\/a><p class=\"lc-cat\">guides<\/p><h2>7 Steps to Email Marketing Success<\/h2><div class=\"lc-desc\">Everything you need to know to maximize the potential of your email marketing.<\/h2><a href=\"\/en-gb\/guides\/7-steps-to-email-marketing-success\" class=\"lc-read-more\"><p>Download the guide<\/p><\/a><\/div><\/li><li class=\"li_type_guides\"><div class=\"inner-lc\"><a href=\"\/en-gb\/guides\/email-marketing-best-practices\/\" class=\"bg-img custom\"><p>Email Marketing Best Practices for Small Businesses<\/p><\/a><p class=\"lc-cat\">guides<\/p><h2>Email Marketing Best Practices for Small Businesses<\/h2><div class=\"lc-desc\">Learn how using best practice and email marketing software can increase lead generation and sales quickly.<\/h2><a href=\"\/en-gb\/guides\/email-marketing-best-practices\/\" class=\"lc-read-more\"><p>Download the guide<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"\/en-gb\/customer-acquisition\/\" class=\"bg-img custom\"><p>What is Customer Acquisition?<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>What is Customer Acquisition?<\/h2><div class=\"lc-desc\"><\/h2><a href=\"\/en-gb\/customer-acquisition\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><li class=\"li_type_articles\"><div class=\"inner-lc\"><a href=\"\/en-gb\/what-is-contact-management\/\" class=\"bg-img custom\"><p>What is Contact Management?<\/p><\/a><p class=\"lc-cat\">articles<\/p><h2>What is Contact Management?<\/h2><div class=\"lc-desc\">This article answers the question of what contact management is, how it differs from CRM, and how to choose a contact management software for your business.<\/h2><a href=\"\/en-gb\/what-is-contact-management\/\" class=\"lc-read-more\"><p>Read the article<\/p><\/a><\/div><\/li><\/ul>\t\t\t<\/div>\n\t\t<\/form>\n\t<\/div>\n<\/div>\n<script type=\"text\/javascript\">\n\tjQuery(document).ready(function(){\n\t\tjQuery(\"li.li_type_videos .inner-lc a\").attr(\"target\",\"_blank\");\n\t\tvar ajaxurl = 'https:\/\/products.act.com\/wp-admin\/admin-ajax.php';\n\t\tjQuery('.lc-filter-btns').on('click',function(){\n\t\t\tvar calVal = jQuery(this).val();\n\t\t\tjQuery('.lc-filter-btns').removeClass('active');\n\t\t\tjQuery(this).addClass('active');\n\t\t\tconsole.log('calVal: '+calVal);\n\t\t\tvar nonce = jQuery('#lc-nonce').val();\n\t\t\tvar cid = jQuery(this).attr(\"data-id\");\n\t\t\tvar dataText = jQuery(this).attr(\"data-text\");\n\t\t\tvar checkboxes_value = []; 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Here you will find educational articles, guides, webinars, videos, and templates designed to teach you everything you need to know about CRM, Marketing, Sales, and more. We want to help you acquire and extend the business skills you need to be successful in all your projects. If you [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Learning Centre | Free educational resources by Act!<\/title>\n<meta name=\"description\" content=\"Explore our learning centre. 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