{"version":"1.0","provider_name":"Act!","provider_url":"https:\/\/products.act.com\/en-gb\/","author_name":"Act! Team","author_url":"https:\/\/products.act.com\/en-gb\/author\/actmarketingact-com\/","title":"Churn rate","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"xzGqcsS5Mf\"><a href=\"https:\/\/products.act.com\/en-gb\/churn-rate\/\">Churn rate<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/products.act.com\/en-gb\/churn-rate\/embed\/#?secret=xzGqcsS5Mf\" width=\"600\" height=\"338\" title=\"&#8220;Churn rate&#8221; &#8212; Act!\" data-secret=\"xzGqcsS5Mf\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>\n","description":"In order to know how effectively you are keeping customers, you need to know your customer churn rate. In this article, we\u2019ll look at what churn rate is, how you can measure it, and what a good churn rate.","thumbnail_url":"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2021\/08\/marketing-automation-ebook-bannerd77493e796e1633a9d88ff00001e67f5.png"}