![logo_fe5000 Act! CRM software logo](https://products.act.com/wp-content/uploads/elementor/thumbs/logo_fe5000-qn90i3czvjcm7udmlbuada3w10o1ya3jgkqbxvvbr0.png)
Make great customer relationships an everyday reality.
Building long-lasting, loyal client and customer relationships is easier than you think. Act! includes powerful CRM and Marketing Automation tools in one platform, making it easy for you to up your sales and marketing game – and ultimately create customers for life.
![screenshot of the opportunities dashboard on the act! CRM platform](https://products.act.com/wp-content/uploads/2021/11/opportunities-screenshot_092921.png)
Already a customer? Call 020 8154 2528
Fill out the form to start your 14-day free trial.
No download or credit card required
Looking for value? See how Act! compares.
Act! provides you with more CRM and Marketing Automation features for the price point.
![act! CRM software logo](https://products.act.com/wp-content/uploads/2021/11/act-letters-only_white_72dpi-1.png)
£25
user/mo
billed annually
Standard
Full-featured CRM + marketing automation
All values quoted exclude VAT/sales tax (if applicable)
![salesforce logo](https://products.act.com/wp-content/uploads/2021/11/s-logo.png)
£120
user/mo
billed annually
Salescloud
![sugar crm logo](https://products.act.com/wp-content/uploads/2021/11/sc-logo.png)
£68
user/mo
billed annually
Sugar CRM
![keap logo](https://products.act.com/wp-content/uploads/2021/11/k-logo.png)
£79
user/mo
billed annually
Pro
![zoho logo](https://products.act.com/wp-content/uploads/2021/11/zc-logo.png)
£35
user/mo
billed annually
Enterprise
Your annual savings with Act! Premium Cloud
£1,140
£516
£648
£120
Act! empowers you to market better, sell more, and create customers for life.
Better marketing.
Attract and engage prospects and existing customers.
![market like a pro with the act! CRM platform](https://products.act.com/wp-content/uploads/2021/11/market-like-a-pro_110119-1-1.png)
![people working in a meeting and a screenshot of a cursor moving items in a task list](https://products.act.com/wp-content/uploads/2021/11/turn-leads-into-sales_110119-1-768x646.png)
More sales.
Close opportunities faster and more frequently.
Happier customers.
Make every customer feel like they’re your best.
![two people talking on the phone with a photo of the act! CRM task list abilities](https://products.act.com/wp-content/uploads/2021/11/delight-every-customer-every-time_110119-1-1.png)
![Dashboard zoom meeting screenshot](https://products.act.com/wp-content/uploads/2021/11/dashboard_092021-1-1-1024x674.png)
Less busywork.
Stay on top of key projects and priorities.
Affordable plans that fit the unique ways you work.
Experience a feature-rich, customisable platform with flexible deployment options.
![](https://products.act.com/wp-content/uploads/most-popuar-1.png)
Cloud-based
Act! Premium Cloud
CRM + Marketing Automation
£25
£33 (Cloud w/desktop sync)
user/mo
(billed annually)
Choose Cloud to enjoy the convenience and peace of mind of a cloud-based solution where we handle all the technical details.
- Immediate, browser-based access
- World-class, secure hosting
- Automatic updates and backups
- Optional desktop sync
- Expert technical support
- Act! Marketing Automation (Basic)
- Rich account management
- Calendar & activity tracking
- Dynamic sales pipeline management
- Act! Insight analytics
- Office, Outlook®, & Google™ integration
- Act! Companion mobile app
- Data import
- Expert technical support3
On-premises
Act! Premium Desktop
CRM + Marketing Automation
£31
user/mo
(billed annually)
Choose Desktop if you want to experience the security and control of an on-premise solution where you deploy and manage the software.
- Networked and offline access
- Self-managed security
- Complete control of updates
- Compatibility w/desktop add-ons
- Expert technical support
- All features of Act! Premium Desktop, plus:
- Automatic upgrades
- Nightly backups
- Disaster recovery
- 6GB Cloud storage
- Desktop sync (optional £)
Check out what our customers have to say about Act!
![Hal Hanstein](https://www.act.com/wp-content/plugins/elementor/assets/images/placeholder.png)
![Corrine Bryson](https://www.act.com/wp-content/plugins/elementor/assets/images/placeholder.png)
![Gordon Case](https://www.act.com/wp-content/plugins/elementor/assets/images/placeholder.png)
![momentum leader fall 2021 logo](https://products.act.com/wp-content/uploads/2021/11/badge_2021_g2_momentumldr.png)
![capterra shortlist 2022 badge](https://products.act.com/wp-content/uploads/CA_Badge_Shortlist_2022_FullColor-Positive-1024x848.png)
![users love us g2 badge](https://products.act.com/wp-content/uploads/2021/11/badge_2021_g2_usersloveus.png)
![software advice front runners 2021 badge](https://products.act.com/wp-content/uploads/2021/11/badge_2021_softwareadvice_frontrunners.png)
![Act! companiion key insights screenshot from an iphone](https://products.act.com/wp-content/uploads/2021/11/companion-dashboard-092821.png)
Stay connected wherever you are.
- Contact & company details
- Interactive maps
- Calendar, activities & history
- Sales pipeline management
- Actionable dashboards
Act! Companion Mobile App for iPhone, iPad & Android
Start your 14-day free trial
No download or credit card required
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