{"id":44034,"date":"2022-01-05T19:24:13","date_gmt":"2022-01-05T12:24:13","guid":{"rendered":"https:\/\/act.com\/?page_id=44034"},"modified":"2022-11-17T12:33:27","modified_gmt":"2022-11-17T19:33:27","slug":"social-media-marketing-guide","status":"publish","type":"page","link":"https:\/\/products.act.com\/de\/guides\/social-media-marketing-guide\/","title":{"rendered":"Social media marketing guide"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"44034\" class=\"elementor elementor-44034\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-185b3716 topSctGlb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"185b3716\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15c523d7\" data-id=\"15c523d7\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6d1334 elementor-widget elementor-widget-heading\" data-id=\"e6d1334\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Guide: Social-Media-Marketing f\u00fcr KMU<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e1b0f6e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e1b0f6e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56244f40\" data-id=\"56244f40\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e9d135 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9d135\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5bfbed2c\" data-id=\"5bfbed2c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a25688c elementor-widget elementor-widget-text-editor\" data-id=\"5a25688c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div class=\"sfContentBlock\"><div class=\"sfContentBlock\"><h2>\u00dcber diesen Guide<\/h2><p>Social Media: eines der besten Dinge, die kleinen und mittelst\u00e4ndischen Unternehmen je widerfahren sind. Das Marketing in sozialen Medien ist nicht nur viel kosteng\u00fcnstiger als die herk\u00f6mmliche Akquise, sondern bietet Unternehmen auch die M\u00f6glichkeit, neue Kunden gezielt anzusprechen und Beziehungen zu ihnen aufzubauen.<\/p><p>Egal, ob Sie zum ersten Mal Social-Media-Luft schnuppern oder schon ein ziemlicher Profi sind: Dieser Guide kann Ihnen helfen, Ihr Social-Media-Marketing auf die n\u00e4chste Stufe zu heben.<\/p><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c2bd12b elementor-widget elementor-widget-image\" data-id=\"2c2bd12b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"437\" height=\"281\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2022\/01\/guide-social-media-marketing-fur-kmu.png\" class=\"attachment-large size-large wp-image-44037\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2022\/01\/guide-social-media-marketing-fur-kmu.png 437w, https:\/\/products.act.com\/wp-content\/uploads\/2022\/01\/guide-social-media-marketing-fur-kmu-300x193.png 300w\" sizes=\"(max-width: 437px) 100vw, 437px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4264223e\" data-id=\"4264223e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-568ef3c elementor-widget elementor-widget-shortcode\" data-id=\"568ef3c\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 8376032,\n\t\t\t\t\t\t\t\tformId: \"dd89fb34-f19a-47ad-91f0-f65a4ee10dde\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1777523870000-8142626876\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1777523870000-8142626876\"><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b6a2fc4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b6a2fc4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-e-bg-lazyload=\"\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d327349\" data-id=\"6d327349\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69d83455 elementor-widget elementor-widget-spacer\" data-id=\"69d83455\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! 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verschafft mir einen \u00dcberblick \u00fcber meine Aufgaben. Ich komme ins B\u00fcro und mein Arbeitstag ist bereits geplant und strukturiert. Ich wei\u00df, welche Kunden ich wann anrufen muss, und ich kenne den Verlauf der Kundenbeziehungen genau.\u201c\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Brent Sullivan, Loan Officer<\/span><span class=\"elementor-testimonial__title\">Homeowner's Financial Group<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/homeowners-financial_bsullivan_thumb_101119.png\" alt=\"Brent Sullivan, Loan Officer\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-651aacbf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"651aacbf\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-875d68e\" data-id=\"875d68e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14004c5b elementor-widget elementor-widget-heading\" data-id=\"14004c5b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gro\u00dfe Resultate. Geringe Investition.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f6737f6 elementor-widget elementor-widget-text-editor\" data-id=\"6f6737f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sind Sie bereit f\u00fcr den n\u00e4chsten Schritt in Richtung Wachstum?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2556a864 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2556a864\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/de\/test\/act\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Act! kostenlos testen<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Guide: Social-Media-Marketing f\u00fcr KMU \u00dcber diesen Guide Social Media: eines der besten Dinge, die kleinen und mittelst\u00e4ndischen Unternehmen je widerfahren sind. Das Marketing in sozialen Medien ist nicht nur viel kosteng\u00fcnstiger als die herk\u00f6mmliche Akquise, sondern bietet Unternehmen auch die M\u00f6glichkeit, neue Kunden gezielt anzusprechen und Beziehungen zu ihnen aufzubauen. Egal, ob Sie zum ersten [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":43853,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guide - Social-Media-Marketing f\u00fcr KMU<\/title>\n<meta name=\"description\" content=\"Dieser Guide kann Ihnen mit praktischen Tipps helfen, Ihr Social-Media-Marketing auf die n\u00e4chste Stufe zu heben.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social media marketing guide\" \/>\n<meta property=\"og:description\" content=\"Dieser Guide kann Ihnen mit praktischen Tipps helfen, Ihr Social-Media-Marketing auf die n\u00e4chste Stufe zu heben.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/products.act.com\/de\/guides\/social-media-marketing-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Act!\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-17T19:33:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2022\/01\/guide-social-media-marketing-fur-kmu.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/products.act.com\/de\/guides\/social-media-marketing-guide\/\",\"url\":\"https:\/\/products.act.com\/de\/guides\/social-media-marketing-guide\/\",\"name\":\"Guide - Social-Media-Marketing f\u00fcr KMU\",\"isPartOf\":{\"@id\":\"https:\/\/products.act.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/products.act.com\/de\/guides\/social-media-marketing-guide\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/products.act.com\/de\/guides\/social-media-marketing-guide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2022\/01\/guide-social-media-marketing-fur-kmu.png\",\"datePublished\":\"2022-01-05T12:24:13+00:00\",\"dateModified\":\"2022-11-17T19:33:27+00:00\",\"description\":\"Dieser Guide kann Ihnen mit praktischen Tipps helfen, Ihr Social-Media-Marketing auf die n\u00e4chste Stufe zu heben.\",\"breadcrumb\":{\"@id\":\"https:\/\/products.act.com\/de\/guides\/social-media-marketing-guide\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/products.act.com\/de\/guides\/social-media-marketing-guide\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/products.act.com\/de\/guides\/social-media-marketing-guide\/#primaryimage\",\"url\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2022\/01\/guide-social-media-marketing-fur-kmu.png\",\"contentUrl\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2022\/01\/guide-social-media-marketing-fur-kmu.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/products.act.com\/de\/guides\/social-media-marketing-guide\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/products.act.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"http:\/\/products.act.com\/de\/?page_id=43853\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Social media marketing guide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/products.act.com\/de\/#website\",\"url\":\"https:\/\/products.act.com\/de\/\",\"name\":\"Act!\",\"description\":\"CRM &amp; 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