{"id":43912,"date":"2022-01-05T15:20:01","date_gmt":"2022-01-05T08:20:01","guid":{"rendered":"https:\/\/act.com\/?page_id=43912"},"modified":"2022-11-17T10:52:16","modified_gmt":"2022-11-17T17:52:16","slug":"content-marketing-leitfaden","status":"publish","type":"page","link":"https:\/\/products.act.com\/de\/guides\/content-marketing-leitfaden\/","title":{"rendered":"Content marketing leitfaden"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"43912\" class=\"elementor elementor-43912\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e929eeb topSctGlb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e929eeb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a5bc211\" data-id=\"6a5bc211\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72d7726b elementor-widget elementor-widget-heading\" data-id=\"72d7726b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Leitfaden f\u00fcr KMU: So erstellen Sie ein <br>Content-Marketing-Konzept<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c12243d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c12243d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f5c4b1f\" data-id=\"2f5c4b1f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-159c0310 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"159c0310\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-41052a7\" data-id=\"41052a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3388cd90 elementor-widget elementor-widget-text-editor\" data-id=\"3388cd90\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div class=\"sfContentBlock\"><div class=\"sfContentBlock\"><h2>\u00dcber diesen Leitfaden<\/h2><p>Effektives Content-Marketing ist die Basis f\u00fcr erfolgreiche Marketingkampagnen und hilft Ihnen, mit Kunden und Interessenten in Dialog zu treten. Selbst wenn diese nicht immer bei Ihnen kaufen, bleibt ihnen Ihr Content doch stets in Erinnerung.<\/p><p>Egal, ob Sie in Sachen Content-Marketing Neuland betreten oder Ihre aktuelle Strategie weiter verfeinern m\u00f6chten, dieser Guide hat frische Ideen f\u00fcr Ihr Messaging und neue Inspirationen f\u00fcr Sie parat.<\/p><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5272efd7 elementor-widget elementor-widget-image\" data-id=\"5272efd7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"428\" height=\"288\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2022\/01\/image-2.png\" class=\"attachment-large size-large wp-image-43913\" alt=\"\" srcset=\"https:\/\/products.act.com\/wp-content\/uploads\/2022\/01\/image-2.png 428w, https:\/\/products.act.com\/wp-content\/uploads\/2022\/01\/image-2-300x202.png 300w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-eb0ec68\" data-id=\"eb0ec68\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-642ff41b elementor-widget elementor-widget-shortcode\" data-id=\"642ff41b\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 8376032,\n\t\t\t\t\t\t\t\tformId: \"a65eee21-548f-4fe6-bb82-ec2fa2716d4a\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1776623813000-9105355186\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1776623813000-9105355186\"><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dedc6a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4dedc6a3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-e-bg-lazyload=\"\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15aaaaae\" data-id=\"15aaaaae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48597d58 elementor-widget elementor-widget-spacer\" data-id=\"48597d58\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! 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verschafft mir einen \u00dcberblick \u00fcber meine Aufgaben. Ich komme ins B\u00fcro und mein Arbeitstag ist bereits geplant und strukturiert. Ich wei\u00df, welche Kunden ich wann anrufen muss, und ich kenne den Verlauf der Kundenbeziehungen genau.\u201c\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Brent Sullivan, Loan Officer<\/span><span class=\"elementor-testimonial__title\">Homeowner's Financial Group<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/products.act.com\/wp-content\/uploads\/2021\/08\/homeowners-financial_bsullivan_thumb_101119.png\" alt=\"Brent Sullivan, Loan Officer\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4cac6f1d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4cac6f1d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17beff0f\" data-id=\"17beff0f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20d7a4d3 elementor-widget elementor-widget-heading\" data-id=\"20d7a4d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gro\u00dfe Resultate. Geringe Investition.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f72bed3 elementor-widget elementor-widget-text-editor\" data-id=\"f72bed3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sind Sie bereit f\u00fcr den n\u00e4chsten Schritt in Richtung Wachstum?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e37d4f8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2e37d4f8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.act.com\/de\/test\/act\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Act! kostenlos testen<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Leitfaden f\u00fcr KMU: So erstellen Sie ein Content-Marketing-Konzept \u00dcber diesen Leitfaden Effektives Content-Marketing ist die Basis f\u00fcr erfolgreiche Marketingkampagnen und hilft Ihnen, mit Kunden und Interessenten in Dialog zu treten. Selbst wenn diese nicht immer bei Ihnen kaufen, bleibt ihnen Ihr Content doch stets in Erinnerung. Egal, ob Sie in Sachen Content-Marketing Neuland betreten oder [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":43853,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Leitfaden f\u00fcr KMU - So erstellen Sie ein Content-Marketing-Konzept<\/title>\n<meta name=\"description\" content=\"Dieser Guide hat frische Ideen f\u00fcr Ihr Content-Marketing und neue Inspirationen f\u00fcr Sie parat, um ein Content-Marketing-Konzept zu erstellen.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content marketing leitfaden\" \/>\n<meta property=\"og:description\" content=\"Dieser Guide hat frische Ideen f\u00fcr Ihr Content-Marketing und neue Inspirationen f\u00fcr Sie parat, um ein Content-Marketing-Konzept zu erstellen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/products.act.com\/de\/guides\/content-marketing-leitfaden\/\" \/>\n<meta property=\"og:site_name\" content=\"Act!\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-17T17:52:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2022\/01\/image-2.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/products.act.com\/de\/guides\/content-marketing-leitfaden\/\",\"url\":\"https:\/\/products.act.com\/de\/guides\/content-marketing-leitfaden\/\",\"name\":\"Leitfaden f\u00fcr KMU - So erstellen Sie ein Content-Marketing-Konzept\",\"isPartOf\":{\"@id\":\"https:\/\/products.act.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/products.act.com\/de\/guides\/content-marketing-leitfaden\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/products.act.com\/de\/guides\/content-marketing-leitfaden\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2022\/01\/image-2.png\",\"datePublished\":\"2022-01-05T08:20:01+00:00\",\"dateModified\":\"2022-11-17T17:52:16+00:00\",\"description\":\"Dieser Guide hat frische Ideen f\u00fcr Ihr Content-Marketing und neue Inspirationen f\u00fcr Sie parat, um ein Content-Marketing-Konzept zu erstellen.\",\"breadcrumb\":{\"@id\":\"https:\/\/products.act.com\/de\/guides\/content-marketing-leitfaden\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/products.act.com\/de\/guides\/content-marketing-leitfaden\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/products.act.com\/de\/guides\/content-marketing-leitfaden\/#primaryimage\",\"url\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2022\/01\/image-2.png\",\"contentUrl\":\"https:\/\/dev-inproduct.pantheonsite.io\/uploads\/2022\/01\/image-2.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/products.act.com\/de\/guides\/content-marketing-leitfaden\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/products.act.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"http:\/\/products.act.com\/de\/?page_id=43853\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Content marketing leitfaden\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/products.act.com\/de\/#website\",\"url\":\"https:\/\/products.act.com\/de\/\",\"name\":\"Act!\",\"description\":\"CRM &amp; 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