Act! generates warm leads for dryer firm
If you are selling into a highly diverse international market, Act! can give your marketing extra power by ensuring the right message is sent to the right people at the right time, as it does for this industrial equipment manufacturer.
“We only began using Act! Marketing Automation at the start of the year, but I can already see it’s making a difference. The whole marketing process is much faster and cleaner and we can now also create really beautiful email templates.”
Krista Scroggins
Office Manager
Results
- Tarmac International sends out on average about 8,000 emails a month but their goal is to use Act!’s Marketing Automation capabilities to get that up to 12,000 in the not too distant future.
- Though most of the company’s customers are in the US, it also operates in a global marketplace. To reflect this international diversity, Krista splits her database into groups so she can be sure she is delivering the right message to each recipient.
- Act! has added a new dimension to the company’s marketing which is reflected in more website visits and a higher volume of sales enquiries.
- Krista creates specific groups in Act! for different markets, so she can be sure that she is only sending each customer the technical information that is relevant to them. This means that she might only be sending 10 or 12 percent of her mailings to any one group.