Should you use chatbots for your small business?
Chatbots have been around in various forms since 1966. Only recently have companies learned to use them for numerous…
Welcome to the Act! Blog
How CRM keeps your business engine running during another COVID-19 winter
In the early stages of the pandemic, many small businesses had to shut their doors. But others found creative ways…
How an integrated CRM and marketing automation platform accelerates sales
Is your business using separate apps and software to fulfill your customer relationship management needs? If so, you’re probably spending…
Top 10 Reasons to Subscribe
There has never been a better time to join the Act! family. Here are the top 10 reasons to subscribe.…
The Seven-Step Sales Cycle
Have you ever stopped to think about your sales cycle? The fact is, many small businesses don’t. Often they’re just…
Make smarter, faster decisions with a solid data strategy
It’s tempting to think that a Big Data strategy is just for big businesses. However, data can provide tremendous value…
The importance of making emotional connections with customers
Marketers talk a lot about “making connections” with customers, but what does that really look like in practice? It usually…
What to do with an old email marketing list
Do you have an old marketing list? Maybe you haven’t been sending email marketing for a while, or maybe you’ve…
Setting expectations for your email subscribers
Have you ever subscribed to an email campaign through a form that says simply “Sign up for our newsletter?” What…
How to protect your marketing campaigns from bots and list bombing
Imagine this scenario: an attacker uses an automated program, or bot, to fill out your email marketing subscription form with…
Why you should use email confirmation for subscription marketing
What is email confirmation (AKA “double opt-in”) and why is it considered a best practice of email marketing? The idea…
10 marketing tools for your business growth
You may have heard the cliché that business is a contact sport where grit and determination separate the winners from…
Building Brand Awareness through Social Media
There’s a pretty good chance your business has at least one social media page. But are you using social media…
The top 5 benefits of integrated CRM & email marketing
CRM and email marketing are two of the most important tools in any business arsenal, and when integrated, they provide…
Managing hybrid workspaces: 5 things every business should know
Remember when companies used to think remote working was impossible, and team collaboration could only happen in face-to-face meetings? How…
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