Six Reasons Why Video Content Marketing is More Important Than Ever
It’s well known that content marketing is an effective way to build your brand and reach your target audience. One form of…
Welcome to the Act! Blog
Data-Driven Marketing: 3 Common Mistakes (and How to Avoid Them)
These days, marketing is all about data—and for good reason. Having data to back up strategies, suggestions, and claims gives…
Ready to celebrate Get to Know Your Customers Day?
As you may know, April 15 is “Get to Know Your Customers Day,” and this national day is the perfect…
How to Create High Performing Facebook Lead Generation Ads
Leads. We want them and we want them now. In fact, we want them so bad we’re ready to spend…
4 Must-Have Social Media Marketing Tools for Your Small Business
The internet is a great source of knowledge and support, especially when it comes to running your business. Getting going…
What is drip marketing and when should you use it?
The term ‘drip marketing’ refers to a communication strategy based on sending a series of pre-designed, automated messages to customers and…
Are you ready for marketing automation?
The stats around marketing automation make a compelling case for its use. Studies show that effective automation can improve productivity…
What is A/B testing and how can it increase engagement for your business?
A/B testing, or as it is sometimes referred to, split testing or bucket testing, is a marketing method that involves…
Lead Nurturing: 8 Tips to Create an Effective Lead Nurturing Campaign
No businesses are exempt from the need to improve sales and marketing activities from time to time. While the abundance…
What is a lead capture form?
This article will explain what a lead capture form is and how to use it to generate more leads. If…
What is PPC marketing and how can it benefit your business?
PPC marketing refers to Pay Per Click marketing. This involves setting up targeted ads for which you pay each time…
How to Build a Social Media Marketing Strategy That Actually Works
Social media could be a goldmine for your business, but you first need to know how to tap into that…
It’s 2021: How are you reconnecting with customers?
The 2020 pandemic affected everyone in some capacity, in every part of the world and now businesses are focusing on…
How to break up with bad customers: Saying “bye” without burning bridges
No entrepreneur or small business owner starts a company with the intention of turning away customers. If anything, small businesses…
International Women’s Day 2021: Supporting women-owned businesses through the pandemic
International Women’s Day was first launched in the early 20th century when women collectively organized against inequality by agitating for…
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